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©  D.R.
Bundesliga: AEZ (car rims, ALCAR Group, AUT), official partner of RB Leipzig from 2019-20

AEZ, a premium brand of car rims belonging to the Austrian ALCAR Group, has become a partner of RB Leipzig (Bundesliga) from 2019-20, announced the club on 16/01/2020. AEZ has the status of an official partner, the third level in the sponsorship hierarchy of the German club. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172935
• Published on 20/01/20 at 12:00
©  D.R.
Bundesliga: Kappa (ITA) to succeed Lotto Sport as equipment supplier of FSV Mainz for 2020-2025

Kappa, an Italian equipment manufacturer, will become the official equipment supplier of FSV Mainz 05 (Bundesliga) from 2020-21, for five seasons (2020-2025), according to the German club on 17/01/2020. The agreement was negotiated by Infront, FSV Mainz's exclusive marketing agency for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 172882
• Published on 20/01/20 at 09:30
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 172879
• Published on 17/01/20 at 16:45
©  D.R.
LaLiga Santander: FBS (Forex trading) becomes a global partner of FC Barcelona for 2019-2024

FBS, a Forex trading platform, has become a global partner of FC Barcelona (LaLiga Santander) for four and a half seasons (2019-2024, with the agreement starting on 01/01/2020), according to the club on 17/01/2020. FBS benefits from the status of global partner, the third level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172861
• Published on 17/01/20 at 15:15
©  Fortuna, via DFL
Bundesliga: Henkel extends as a main shirt sponsor of Fortuna Düsseldorf until 2020-21

Henkel, a German manufacturer of consumer products (detergents and household cleaning products, glues and adhesives, beauty), has extended as a major partner (first level) and main shirt sponsor of Fortuna Düsseldorf (Bundesliga) for one additional season until the end of 2020-21, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172835
• Published on 17/01/20 at 11:35
©  D.R.
Naming rights in France: LFP to receive €34.2m from Uber Eats and BKT over the 2020-2022 cycle

The two French professional football divisions will change their titles from 2020-21: the leagues organised by the Ligue de Football Professionnel will be known as "Ligue 1 Uber Eats" and "Ligue 2 BKT". In total, the LFP will receive €34.2m over the 2020-2022 period from its two title sponsors…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 172676
• Published on 17/01/20 at 10:15
©  Charlotte Business Journal
NBA: LendingTree (online comparison site) extends as jersey sponsor of the Hornets (2020-2023)

LendingTree, an online loan and insurance comparison site based in Charlotte (North Carolina, USA) has extended as a jersey sponsor of the city's NBA franchise, the Charlotte Hornets, according to the National Basketball Association on 09/01/2020. The contract will extend until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 172593
• Published on 17/01/20 at 09:30
©  D.R.
eSports: Kia (car manufacturer), official partner of League of Legends European Championship 2020

Kia Motors, a South Korean car manufacturer, will continue as an official partner of the League of Legends European Championship (LEC), which kicks off in Berlin (GER) on 24/01/2020, according to Riot Games, organiser of the competition, on 14/01/2020. Kia entered the world of eSports for the…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 172721
• Published on 16/01/20 at 18:00
©  Puma
Eredivisie: Puma succeeds Umbro as equipment supplier of PSV Eindhoven from 2020-21

Puma will become the official equipment supplier of PSV Eindhoven (Eredivisie) from 2020-21 as part of a long-term agreement, according to the German brand on 14/01/2020. Puma succeeds Umbro, PSV's equipment supplier since 2015-16, whose contract will expire at the end of 2019-20. Nike was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 172675
• Published on 16/01/20 at 15:35
©  D.R.
Sporting goods: annual growth rate of 7% (2017-2023) predicted value of $627bn in 2023 (Capitalmind)

The sporting goods market had a market value of $471bn in 2018 (€411bn as of 31/12/2018) and is expected to reach $627bn in 2023, with a 2017-2023 annual growth rate of 7%, according to Capitalmind, a European financial advisory firm, in its Sporting Goods Brands - Sector Report published in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 172670
• Published on 16/01/20 at 15:00