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©  D.R.
Ligue 1 Conforama: Socios.com (blockchain) launches official Paris Saint-Germain Fan Tokens

The Socios.com platform, owned by the Maltese companies chiliZ and Mediarex Sports & Entertainment, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) and launched the official Paris Saint-Germain Fan Token via "Token Hunt" an augmented reality digital experience on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 172361
• Published on 14/01/20 at 10:55
©  DC
Think Football 2020: Jaume Roures, founder and president of Mediapro, present in Paris on 05/02/2020

Jaume Roures (ESP), founder and president of the audiovisual group Mediapro, will be one of the major contributors to Think Football 2020, the fourth edition of the one-day event of discussion panels and networking organized by News Tank Football at the Eiffel Campus of our partner INSEEC U. Sport…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 172320
• Published on 14/01/20 at 09:40
©  DFL
Germany: Bundesliga becomes "the world's first football league" to partner with Amazon Web Services

The Bundesliga has become "the world's first football league to partner with Amazon Web Services (AWS)" a subsidiary of the US e-commerce group Amazon, "with immediate effect," according to the DFL on 13/01/2020. "AWS is the Bundesliga's official technology provider and will deliver more in-depth…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 172356
• Published on 13/01/20 at 17:40
©  Newcastle UFC
Premier League: Loganair (airline) becomes a partner of Newcastle United FC from 2019-20

Loganair, a Scottish airline company, has become a partner of Newcastle United FC (Premier League) from 2019-20, announced the club on 10/01/2020. Loganair has the status of associate partner, the third level in Newcastle United FC's sponsorship hierarchy. The company will have visibility on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 172336
• Published on 13/01/20 at 15:40
©  H&M
NFL: collaboration with H&M (clothing) for the launch of a capsule collection

H&M, a Swedish clothing-retail company, has collaborated with the National Football League and launched a capsule collection of co-branded products, according to the two companies on 09/01/2020. The agreement was negotiated by the agency IMG, which has been managing the marketing of NFL licenses…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 172338
• Published on 13/01/20 at 15:00
©  n/a
"Mediapro deal a chance for French clubs to invest in the new business requirements" (G. Bolle)

"The Mediapro (2020-24 Ligue 1 and Ligue 2 domestic TV rights) deal is an opportunity for French clubs to invest in the new necessary requirements (business talent, marketing resources, digital planning) for the 'global entertainization' of French football. These coming months will be decisive for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 171815
• Published on 13/01/20 at 11:09
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 172215
• Published on 10/01/20 at 15:30
©  OL
eSports: LDLC (e-commerce) eSports partner of Olympique Lyonnais to form the LDLC OL team

LDLC event, a branch of the LDLC group (e-commerce), extended its partnership with Olympique Lyonnais (Ligue 1 Conforama) to merge the eSports teams of the two entities, Team LDLC and OL eSports, announced the French club 07/01/2020. The eSports team LDLC thus becomes "LDLC OL". "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 171948
• Published on 10/01/20 at 14:29
©  D.R.
Real Madrid CF: a partnership with IMG for the installation of geo-localised virtual advertising

IMG, a media and marketing rights agency belonging to the Endeavour Group, has become an exclusive partner of Real Madrid CF (LaLiga Santander) for the marketing of geo-localised virtual advertising on signage at the Santiago Bernabéu (80,000 capacity), announced Project11, a London-based sports…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 172078
• Published on 09/01/20 at 12:24
©  AC Milan
Serie A TIM: Giorgio Tesi Group (ornamental plants) extends as a supplier of AC Milan for 2019-20

Giorgio Tesi Group, an Italian company specialised in ornamental plants, has extended its partnership with AC Milan (Serie A TIM) until the end of the 2019-20 season, announced the club on 07/01/2020. Giorgio Tesi Group has the status of supplier, the fifth level in the Milanese club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 171996
• Published on 09/01/20 at 10:25