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©  Dallas Mavericks
NBA: Chime (finance) becomes a jersey sponsor of the Dallas Mavericks for three seasons (2019-2022)

Chime, a US financial services company, has become a partner and jersey sponsor of the Dallas Mavericks (NBA) for three seasons (2019-2022), announced the Western Conference franchise on 17/01/2020. The agreement will include a clause for an optional two additional seasons (2022-2024), according…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 173080
• Published on 22/01/20 at 16:45
©  Nike
eSports: LPL, T1, SK Gaming, Vodafone Giants ... Nike accelerates its sponsorship strategy in 2020

Nike has become an official partner and equipment supplier of the teams SK Gaming (GER) and Vodafone Giants (ESP) from 2020, announced the eSports organisations on 17/01/2020. These are the second and third partnerships signed by the American equipment manufacturer in the eSports sector in January…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 172992
• Published on 22/01/20 at 13:00
©  Norwich City FC
Norwich City FC: Pyynikin Brewing Company (beverages, FIN), regional partner of the club in Finland

The Finnish beverage brand Pyynikin Brewing Company has become regional partner of Norwich City FC (Premier League) in Finland from 2019-20, announced the club on 17/01/2020. Pyynikin Brewing Company has the status of regional partner, the fourth level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 173173
• Published on 22/01/20 at 11:40
©  D.R.
LaLiga: NongFu Spring (water) becomes a regional partner of the Spanish league in China from 2019-20

NongFu Spring, a Chinese mineral water brand, has become a regional partner for LaLiga in China from 2019-20, announced the body on 20/01/2020. NongFu Spring will be the official drinking water partner of LaLiga in China. NongFu Spring has the status of regional partner, the fifth level in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 173031
• Published on 21/01/20 at 14:30
©  Inter Milan
Serie A TIM: Carimi (electrical installations), official partner of Inter Milan for 2019-20

Carimi Srl, an Italian company specialised in the manufacturing, management and maintenance of electrical installations, has become the "official electrical partner" of FC Internazionale Milano (Serie A TIM) for the 2019-20 season, announced the club on 17/01/2020. Carimi Srl has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 173032
• Published on 21/01/20 at 13:30
Formula 1: 188Bet (sports betting) becomes a regional partner in Asia for five seasons until 2024

The betting operator 188Bet, based on the Isle of Man (UK), has become an official sponsor of Formula One Group for Asia for five seasons until 2024, according to the American holding company which holds the rights to Formula One on 10/01/2020. The agreement, negotiated via Interregional…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 172814
• Published on 21/01/20 at 11:15
©  D.R.
Ligue 1: Unibet (betting) extends as an official partner of Paris Saint-Germain (2020-2023)

Unibet, a brand of the Maltese online sports betting and gambling operator Kindred Group, has extended as an official partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2020-2023), on 20/01/2020. Unibet initially became a partner of Paris Saint-Germain for two seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 173076
• Published on 21/01/20 at 10:45
©  D.R.
LaLiga Santander: Hankook Tire (tyres) extends as a partner of Real Madrid CF for 2019-2023

Hankook Tire, a South Korean tyre manufacturer, has extended its global partnership with Real Madrid CF (LaLiga Santander) for four seasons (2019-2023), announced the club on 17/01/2020. Hankook has the status of global partner, the second level in the sponsorship hierarchy of the Madrid club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 172976
• Published on 20/01/20 at 14:30
©  D.R.
Brazil: Total (oil, FRA) becomes a back shirt sponsor of Flamengo for two seasons (2020 and 2021)

Total, a French oil group, has become an official partner and back shirt sponsor of Clube de Regatas do Flamengo (Brasileirão Serie A) for two seasons (2020-2021), announced the club on 16/01/2020. The agreement was signed by the group's Brazilian subsidiaries, Total Brasil Distribuidora and Total…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172975
• Published on 20/01/20 at 13:30
©  D.R.
eSports: Nike, equipment supplier of T1 Entertainment & Sports (South Korea) and LoL player Faker

Nike has become the official equipment supplier of the eSports organisation T1 Entertainment & Sports (formerly SK Telecom) from 2020, announced the South Korean company on 16/01/2020. The American brand equips all T1 teams (kits and footwear), including the T1 League of Legends team which…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, esport - gaming
• Article # 172736
• Published on 20/01/20 at 12:40