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©  All Blacks
Rugby: Replay (clothing), "official formalwear and denim partner" of the All Blacks until 2023

Replay, a brand belonging to the Italian clothing company Fashion Box, has become "official formalwear partner" and the "official denim partner" of the "All Blacks" (New Zealand men's rugby team), the "All Blacks Sevens" (male rugby sevens team) and Maori All Blacks for four years (2020-2023)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 173575
• Published on 27/01/20 at 17:45
©  D.R.
LaLiga Santander: Estrella Galicia (beer), main shirt sponsor of Real Valladolid CF (2019-2024)

Estrella Galicia 0.0, a Spanish non-alcoholic beer brand beloning to the Hijos de Rivera Brewery group, will once again become a partner and main shirt sponsor of Real Valladolid CF (LaLiga Santander) for four and a half years, from the second half of the 2019-20 season until the end of 2023-24…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 173545
• Published on 27/01/20 at 12:05
©  Chelsea FC
Chelsea FC: Three (telecommunications) succeeds Yokohama Tyres as main shirt sponsor for 2020-2023

Three, the telephone operator of the Hong Kong-based CK Hutchison Holdings group, has become a partner and main shirt sponsor of Chelsea FC (Premier League) for three seasons from 2020-21 (2020-2023), announced the English club on 24/01/2020. The brand will also be featured on the kits of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 173526
• Published on 27/01/20 at 09:45
©  D.R.
NBA: Louis Vuitton (luxury goods), new partner of the league, designs Larry O'Brien Trophy case

Louis Vuitton, a French designer and manufacturer of luxury products (luggage, accessories, clothing), has become an official partner of the National Basketball Association as part of a multi-year agreement, announced the brand belonging to the LVMH group on 22/01/2020. The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 173393
• Published on 24/01/20 at 17:45
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 173430
• Published on 24/01/20 at 15:50
©  UEFA
UEFA: 70% of European top divisions have a title sponsor in 2019-20

38 European top divisions have a title sponsor in 2019-20, or 70% of UEFA's 54 leagues (clubs from Liechtenstein play in the Swiss leagues), according to Chapter 5 of the 11th edition of the "European Club Footballing Landscape report" dedicated to sponsorship, published by UEFA on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Authorities, …
• Article # 173338
• Published on 24/01/20 at 13:50
©  PSG
Paris Saint-Germain: Jordan Brand launches the club's fourth kit and a lifestyle collection

Jordan Brand, a brand of the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) and has launched the club's fourth kit for the 2019-20 season as well as a lifestyle collection, which "celebrates the French capital's love of football and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 173424
• Published on 24/01/20 at 12:50
©  D.R.
eSports: Antoine Griezmann launches his own team "Grizi Esport" in 2020

French professional football player Antoine Griezmann, who plays for FC Barcelona (LaLiga Santander), has announced the creation of his own eSports team named "Grizi Esport" on 20/01/2020. The 2018 World Champion with the French national team heads the structure with his brother Théo Griezman…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 173363
• Published on 24/01/20 at 11:35
Blockchain-EZ: "Blockchains - a tool to develop fan engagement" (Alain Broustail)

"There are more and more projects linking blockchain technology and sport. A dozen top football players (Eden Hazard, Ronaldinho, Daniel Alves ...) participate or have lent their names to cryptocurrency projects, even creating their own tokens. These are more often attempts than successes, but…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 172672
• Published on 24/01/20 at 10:15
©  PwC
"eSports first in terms of its potential to grow revenues by sports discipline" (PwC Sports Survey)

"For the second year running, eSports ranks first in terms of its potential to grow revenues by sports discipline, and does so across all regions. It seems that sports leaders do not expect the excitement surrounding eSports to die down any time soon," said audit and consultancy firm PwC, in the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 173354
• Published on 23/01/20 at 16:55