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©  D.R.
2019-20 Ligue 1 Conforama: 13 clubs have a betting operator as a partner (10 different operators)

13 Ligue 1 Conforama clubs have a sports betting operator among their partners in 2019-20, as of 06/01/2020. The seven clubs that do not are Angers SCO, Dijon FCO, FC Metz, Nîmes Olympique, Stade de Reims, Stade Brestois 29 and Toulouse FC. In total, out of the 10 betting operators represented…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 171793
• Published on 08/01/20 at 17:04
©  D.R.
Olympique de Marseille: Uber Eats activates partnership and launches the "100% Massilia" operation

"Uber Eats, a major partner of Olympique de Marseille (Ligue 1 Conforama), is taking advantage of the first match in 2020 versus Stade Rennais FC (Matchday 20 on 10/01/2020) to launch '100% Massilia', a scheme that delivers the spirit of OM home," announced the home meal delivery service, a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 171947
• Published on 08/01/20 at 15:04
©  D.R.
Premier League: Midea (household appliances, CHN), global partner of Manchester City for 2019-20

Midea, a Chinese company specialised in the production of household appliances and air conditioners, has become a global partner of Manchester City FC (Premier League) for 2019-20, announced the club on 08/01/2020. Midea has the status of global partner, the first level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 171959
• Published on 08/01/20 at 14:15
©  D.R.
"The global entertainment industry really only concerns a few European clubs" (Gregory Bolle)

"The global entertainment industry really only concerns a few European clubs. The immediate effect of the FAANGs is largely beneficial to a group of "Global Brand Clubs" (for example, the top 20 or so biggest football clubs in Europe), which will further widen the competitive gap with the many…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 171719
• Published on 08/01/20 at 11:36
©  D.R.
Premier League: Nike to succeed New Balance as equipment supplier of Liverpool FC from 2020-21

Nike has become the equipment supplier of Liverpool FC (Premier League) from 2020-21 as part of a "multi-year partnership" which will begin on 01/06/2020, announced the English club on 07/01/2020. The agreement will cover five seasons (2020-2025), and is worth an estimate £30m (€35.2m), an…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 171840
• Published on 07/01/20 at 15:35
©  D.R.
Coupe de la Ligue: BKT (tyres) launches a digital CSR campaign entitled #DonateAMoment

The Indian tyre manufacturer Balkrishna Industries Ltd. (BKT) presented its new digital CSR campaign entitled #DonateAMoment on 06/10/2019. "The aim of the initiative is to encourage everyone to give their time to those close to them or in need, and to share videos and photos that show these…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 171827
• Published on 07/01/20 at 14:00
©  D.R.
Serie A TIM: Genuino (blockchain) collaborates with ACF Fiorentina to authenticate club shirts

Genuino, an Italian-American startup specialised in blockchain solutions, is working with ACF Fiorentina (Serie A TIM) from 2019-20 to "to certify the authenticity of Fiorentina's match worn jerseys," announced the club on 05/01/2020. "For the first time in the world a club will value its most…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 171828
• Published on 07/01/20 at 11:20
©  D.R.
2.Bundesliga: Software AG extends as a main shirt sponsor of SV Darmstadt 98 (2020-2024)

Software AG, a German publisher of software and IT solutions, has extended as major partner and main shirt sponsor of SV Darmstadt 98 (2.Bundesliga) for an additional four seasons (2020-2024), announced the club on 21/12/2019. This new agreement applies as long as the club is playing in a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 171771
• Published on 06/01/20 at 16:35
©  D.R.
eSports: Amazon signs 1st partnership and becomes title partner of university tournament via GGTech

Amazon, a US e-commerce group, has partnered with GGTech Entertainment, a Spanish eSports event company, and has become the title partner of a university eSports tournament, which will be known as Amazon University Esports, according to the organizer of the competition on 03/01/2019. This is…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 171728
• Published on 06/01/20 at 13:20
©  D.R.
European Top 5 leagues: 77 of the 98 clubs have a main training kit shirt sponsor in 2019-20

77 European Top 5 league clubs (out of 98, or 78.5%) have a main training kit shirt sponsor (front, chest, sleeve or back), as of 17/12/2019. 21 clubs do not have one (1 in the Bundesliga, 3 in LaLiga Santander, 3 in the Premier League, 5 in the Serie A TIM and 9 in the Ligue 1 Conforama). 10…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 170719
• Published on 06/01/20 at 09:45