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©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 182104
• Published on 30/04/20 at 14:59
©  D.R.
Sponsorship: Kia, BMW, Renault... car manufacturers are turning to eSports

BMW has accelerated its involvement in eSports by becoming a partner of five leading organizations (G2 Esports, Fnatic, Cloud 9, T1 and Fanplus Phoenix) between 2019 and 2020. During the joint announcement of these partnerships (on 16/04/2020), the German car manufacturer unveiled a major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 182083
• Published on 30/04/20 at 14:14
©  D.R.
Exclusive "The vision of Nicecactus is to become the La Masia of eSports" (Mike Hessabi, CEO of Nicecactus)

"The number of players trained through Nicecactus is growing exponentially around the world and we hope soon that they join pro eSports teams. We want to develop talents and the future champions of eSports. If I dared toward an analogy with football, I would say that the vision of Nicecactus is to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Digital, Essentials Sponsors & Partners, …
• Article # 181697
• Published on 29/04/20 at 14:00
©  Sorare
LaLiga: Sorare (blockchain) offers crypto-digital cards bearing the image of Real Betis players

Sorare, a French blockchain startup, has entered into a license agreement with Real Betis Balompié (LaLiga Santander) from 2020 to integrate club players on Sorare's "fantasy leagues" type platform, on 23/04/2020. Real Betis joins Atlético Madrid and Valencia CF among the Spanish clubs present on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 181873
• Published on 28/04/20 at 17:20
©  D.R.
Covid-19 / adidas: Q1 2020 revenue of €4.75bn, representing a 19.2% drop in sales

adidas Group (adidas and Reebok brands) posted a turnover of €4.753bn in the first quarter of 2020 (Jan-Feb-March), a result down 19.2% compared to Q1 2019 (€5.883bn), announced the German equipment supplier on 27/04/2020. "The Covid-19 pandemic weighs on the results of the first quarter," said…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Essentials Sponsors & Partners
• Article # 181832
• Published on 28/04/20 at 14:45
©  D.R.
Ligue 1 Conforama: Intersport will not extend as main shirt sponsor of Amiens SC after 2019-20

Intersport, a sporting goods distribution network, will not extend as the main shirt sponsor of Amiens SC Football (Ligue 1 Conforama) after 2019-20, according to French media on 27/04/2020. The Swiss company has been a main partner of the Amiens club since 2009-10 (11 seasons). "Intersport…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 181802
• Published on 28/04/20 at 12:00
©  D.R.
Serie A TIM: training platform MasterClass partners with AC Milan for one year

MasterClass, an American online training platform, has becomes an official supplier (4th level) and "e-learning partner" of AC Milan (Serie A TIM) for one year from 2019-20, announced the club on 24/04/2020. "The partnership with MasterClass is AC Milan's latest initiative to give back to its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 181714
• Published on 27/04/20 at 14:45
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 181534
• Published on 24/04/20 at 14:30
©  D.R.
LaLiga: TikTok (Douyin), "official social media partner" of the Spanish League in China

TikTok (Douyin in China), a Chinese social network, has become a regional partner of LaLiga in China and the "official social media partner" of LaLiga Santander "until March 2021," announced the Spanish body on 23/04/2020. This is the ninth regional partnership established by the League in…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 181511
• Published on 24/04/20 at 11:00
©  Lagardère Sports
Agencies: completion of the acquisition of 75% of Lagardère Sports by investment fund H.I.G. Capital

"As part of its strategic refocusing, and as announced on 16/12/2019, today the Lagardère group finalised the sale of Lagardère Sports to H.I.G. Capital (American investment fund)," said the publishing, production, broadcasting and content distribution group, on 22/04/2020. "This disposal sees…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 181368
• Published on 23/04/20 at 13:30