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©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 180902
• Published on 17/04/20 at 14:09
©  D.R.
Covid-19: "We realise the public misses the sport they watch" (L. Moretti, Lagardère Sports)

"We're thinking about opportunities to continue engaging fans, even in this lockdown period. For brands that are sponsors, we help them make the best use of their partnership rights to bring content to the fans and relay messages of support and solidarity with those on the front line. In the same…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Digital, …
• Article # 180863
• Published on 17/04/20 at 12:09
©  D.R.
eSports: BMW becomes a partner of 5 organisations (G2 Esports, T1, Fnatic, Cloud 9, FanPlus Phoenix)

BMW has strengthened its commitment to eSports by becoming a partner of G2 Esports (ESP-GER), T1 (KOR), Fnatic (ENG), Cloud 9 (USA) and FanPlus Phoenix (CHN), "five of the world's leading teams under the mottoes 'United in Rivalry' and 'United at Home'," announced the German manufacturer on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 180864
• Published on 17/04/20 at 11:19
©  D.R.
Covid-19/adidas: company to benefit from a €3bn "syndicated loan" mostly from a state-owned bank

"In order to safeguard the company's financial flexibility (during the Covid-19 pandemic), adidas received the approval of the German government for the participation of KfW, Germany's state-owned development bank, in a syndicated revolving loan facility amounting to €3bn," said the German…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 180745
• Published on 16/04/20 at 15:56
©  D.R.
eSports: Logitech G (computer peripherals) official partner of Atalanta BC Esports (eSerie A TIM)

Logitech, a Swiss company specialising in the production of computer peripherals, has become an official partner of Atalanta Bergamasca Calcio (Serie A TIM) for their eSports team, Atalanta BC Esports, from 2019-20, announced the club on 10/04/2020. "Atalanta Esports gamers will have the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 180780
• Published on 16/04/20 at 14:44
©  Joma
Covid-19: an auction, a website, logo changes ... equipment manufacturers are taking action

The Spanish brand Joma has launched a website to encourage the practice of sports at home during confinement. On the site, Joma athletes offer exercises for eight different sports. The Spanish equipment manufacturer also presented a new logo to underline the importance of social distancing during…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 180697
• Published on 16/04/20 at 11:15
©  D.R.
Bundesliga: Fortuna Düsseldorf launches an application in order to communicate with its partners

Fortuna Düsseldorf (Bundesliga), in partnership with Bundeling (IT and communications), has launched an exclusive application in order to be able to communicate with its commercial partners, announced the club on 09/04/2020. "Fortuna is thus the first Bundesliga club to have its own application…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 180672
• Published on 15/04/20 at 16:49
©  D.R.
Bundesliga: wohninvest (real estate), partner of Werder Bremen's women's team and eSports Academy

wohninvest, a German real estate group, has extended its partnership with Sport Verein Werder Bremen (Bundesliga) and become the sleeve sponsor of the club's women's team (Flyeralarm Frauen-Bundesliga) and an eSports partner of Werder, announced the German club announced on 09/04/2020. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 180639
• Published on 15/04/20 at 13:34
©  EA Sports
Covid-19: EA Sports launches a charity tournament on FIFA 20 with 20 European clubs (15-19/04/2020)

EA Sports is launching a charity eSports knockout tournament entitled "Stay and Play Cup" on the FIFA 20 video game that will bring together 20 European clubs, each represented by a player from the professional football team, from 15 to 19/04/2020, according to the US video game publisher owned by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Social Responsibility, …
• Article # 180638
• Published on 15/04/20 at 11:50
Bundesliga: Frankfurter Sparkasse (bank) extends as a partner of Eintracht Frankfurt until 2022-23

Frankfurter Sparkasse, a bank based in Frankfurt (GER), has extended its partnership with Eintracht Frankfurt (Bundesliga) for an additional three seasons (2020-2023), announced the club on 08/04/2020. Frankfurter Sparkasse will continue to benefit from the status of premium partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 180544
• Published on 14/04/20 at 13:19