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©  D.R.
eSports: Afflelou (opticians), major partner of the Spring 2020 European Masters (Riot Games)

Afflelou, a French chain of opticians, has become a major partner of the "Spring 2020 European Masters" an eSports competition organised by the publisher Riot Games, announced the marketing agency Lagardère Sports & Entertainment, the exclusive agency of Riot Games Europe, on 21/04/2020 (see below…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 181302
• Published on 23/04/20 at 09:40
©  FCB
Covid-19: FC Barcelona gives Camp Nou naming rights to Barça Foundation to finance research projects

FC Barcelona (LaLiga Santander) has transferred the naming rights of the Camp Nou to the Barça Foundation for the 2020-21 season, who will then seek a stadium naming partner in order "to raise money to invest in research projects being carried out in Catalonia and the rest of the world involved in…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 181234
• Published on 22/04/20 at 16:30
©  RCS
Cycling: Giro d'Italia Virtual presented by Enel (energy) with seven stages from 18/04 to 10/05/2020

The Giro d'Italia Virtual (Virtual Tour of Italy) "will see riders take to their smart trainers twice per week to tackle 7 virtual stages in aid of the Italian Red Cross" from 18/04 to 10/05/2020, announced the sport and media company RCS Sport, organiser of Italy's main cycling events, on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 181152
• Published on 22/04/20 at 15:50
©  Paris Saint-Germain
Paris Saint-Germain: launch of "Clap For Carers" with partner Nivea Men (cosmetic products)

Nivea Men, a cosmetic products brand belonging the German group Beiersdorf, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) to jointly launch "Clap For Carers" to support "healthcare staff at Greater Paris University Hospitals and the most vulnerable" through the PSG…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 181160
• Published on 21/04/20 at 17:20
©  D.R.
Covid-19: shirts, live talks on Instagram, 3D printing... equipment manufacturers are taking action

Errea (ITA) has activated its partnership with Pescara Calcio 1936 (Serie BKT) by offering young fans the chance to design a new shirt that the players will wear "during preparation matches for the next round of the championship," announced the club on 16/04/2020. "Many young designers have tried…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Digital, …
• Article # 181110
• Published on 21/04/20 at 16:30
©  adidas
adidas: a donation of £2 to WHO for each purchase over £20 made online

"From 18/04 - 16/05/2020, adidas and Reebok (subsidiary of adidas) will donate an additional £2 for every item purchased over £20 from our online sites or mobile apps to the Covid-19 Solidarity Response Fund managed by the World Health Organization (WHO)," announced the German equipment…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 181129
• Published on 21/04/20 at 11:10
©  Newzoo
eSports: $1.059bn in revenue predicted for 2020 and $1.6bn for 2023 (Newzoo, revised forecast)

Global eSports revenues will rise to $1.059bn in 2020, an increase of 11.4% compared to $950.6m in 2019, according to the Dutch consulting firm Newzoo on 15/04/2020, which, due to Covid-19, has revised its "Global eSports Market Report 2020" initially published on 26/02/2020. At the time of the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, esport - gaming
• Article # 181074
• Published on 20/04/20 at 17:25
©  D.R.
Serie A TIM: Suning Real Estate becomes a regional partner of Inter Milan in China

Suning Real Estate, a Chinese real estate company and a subsidiary of Suning (electronic products), has become a regional partner of FC Internazionale Milano (Serie A TIM) in China from 2019-20, announced the club via its Asian communication channels on 17/04/2020. The multinational company Suning…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 181054
• Published on 20/04/20 at 16:45
©  FC St. Pauli
2.Bundesliga: congstar (telecommunications) extends as FC St. Pauli's main shirt sponsor (2020-2022)

congstar, a telecommunications operator based in Cologne (GER), has extended as partner and main shirt sponsor FC St. Pauli (2.Bundesliga) for an additional two seasons (2020-2022), announced the German club on 17/04/2020. congstar continues to benefit from the status of main partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 181034
• Published on 20/04/20 at 16:00
©  Microsoft
NBA: Microsoft, partner from 2020-21, to develop a personalised OTT platform

Microsoft, a US computer company, has become the "official artificial intelligence partner and an official cloud and laptop partner" of the National Basketball Association, the Women's National Basketball Association (WNBA), the NBA G League (development league) and USA Basketball (federation), as…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 181025
• Published on 20/04/20 at 14:35