Filter by domain
Filter by year
Filter by month
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 180412
• Published on 10/04/20 at 15:40
©  D.R.
Covid-19/Serie A TIM: Headspace (meditation platform) becomes a partner of AC Milan

Headspace, the meditation platform of the eponymous company based in Santa Monica (California, USA), has become an official supplier (fourth level) of AC Milan (Serie A TIM) from the 2019-20 season, announced the Italian club on 08/04/2020. Faced with the Covid-19 pandemic, Headspace and AC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 180306
• Published on 10/04/20 at 11:00
©  Aser Ventures
Eleven Sports: parent company Aser Ventures signs a strategic partnership with Corrum Capital

Eleven Sports' parent company Aser Ventures, a global investment company specialised in sports, media and entertainment, founded by Leeds United FC (Sky Bet Championship) owner Andrea Radrizzani, has signed a strategic partnership with the US investment fund Corrum Capital Management, in order "to…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 180201
• Published on 09/04/20 at 16:20
Exclusive Covid-19: "This crisis will reshuffle the economic model" (R. Garnier, Kappa)

"Each sponsorship contract will be discussed with the partner in question. We can imagine scenarios, but until we know where we're going, it's going to be complicated. More generally, it is likely that this crisis will reshuffle the economic model for the main sports and that nothing will be the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 179862
• Published on 09/04/20 at 09:40
©  D.R.
eSport: Kia (car manufacturer), official partner of Rogue's League of Legends European team in 2020

Kia Motors, a South Korean car manufacturer, has become an official partner of the American organisation Rogue for its team competing in the League of Legends European Championship (LEC) in 2020, announced the eSports team on 02/04/2020. Rogue's European team is based in Berlin (GER). As part…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 180138
• Published on 08/04/20 at 15:30
©  Girondins_Bistro Régent
Covid-19/Ligue 1: Bistro Régent (restaurants) suspends its partnership with FC Girondins de Bordeaux

The Bistro Régent restaurant chain, main partner of FC Girondins de Bordeaux (Ligue 1 Conforama), has suspended its partnership since 23/03/2020, according to French media reports on 04/04/2020. "I can't pay for a show that isn't taking place. There is no match, no representation of the brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 179906
• Published on 08/04/20 at 12:30
©  Nike
Covid-19: fitness challenges, masks, e-commerce... equipment manufacturers are taking action

Nike has launched the "The Living Room Cup", a competition featuring professional athletes on social media, on 05/04/2020. During the period of confinement due to Covid-19, the "digital workout series" The Living Room Cup "offers a new space to compete against Nike pro athletes through weekly…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Digital, …
• Article # 179998
• Published on 07/04/20 at 16:55
©  Mutua Madrid Open
Covid-19/Tennis: Mutua Madrid Open virtual tournament with professional players (27-30/04/2020)

"Due to the Covid-19 pandemic, which has prevented the 2020 Mutua Madrid Open from taking place from 01 to 10/05/2020, the organisers of the only ATP Masters 1000 and WTA Premier Mandatory event in Europe have announced the creation of the Mutua Madrid Open Virtual Pro, from 27 to 30/04/2020, an…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Social Responsibility, …
• Article # 180032
• Published on 07/04/20 at 15:05
©  D.R.
Covid-19: Paris Saint-Germain (Ligue 1 Conforama) and Accor launch the FIFA ALL at Home Gaming Cup

Paris Saint-Germain (Ligue 1 Conforama) and its principal partner Accor Live Limitless ("ALL"), the lifestyle loyalty programme belonging to the French hotel group Accor, have launched an online FIFA (EA Sports) competition, "the ALL at Home Gaming Cup," announced the club on 06/04/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 179927
• Published on 07/04/20 at 12:20
©  Asics
Covid-19: Asics (JPN) presents three new shoes models using virtual reality

The Japanese equipment manufacturer Asics, has decided to use virtual reality to unveil three new footwear models, during the current lockdown period due to Covid-19, announced the brand on 29/03/2020. The Metaracer is Asics' most advanced distance racing shoe yet, with energy-saving Guidesole…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 179997
• Published on 07/04/20 at 10:55