Filter by domain
Filter by year
Filter by month
©  D.R.
FFF: Mondelēz International (confectionery) extends partnership and promotes its Milka brand

Mondelēz International, an American confectionery group (Oreo, Toblerone, Cadbury, Belin, Tuc, Milka...), has extended its partnership with the French Football Federation until 2024, announced the FFF on 20/12/2021. A partner of the Federation since 2013 via the Tuc brand, then Belin in 2018…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 237522
• Published on 21/12/21 at 16:30
©  OM
Olympique de Marseille: JBO (betting) extends as regional partner in Asia for 2021-22

JBO (Just Bet Online), a Vietnamese sports betting operator, has extended as a regional partner of Olympique de Marseille (Ligue 1 Uber Eats) in Asia from 2021-22, announced the French club on 20/12/2021. JBO became OM's first regional partner in Asia in 2020-21. "JBO continues its close…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 237481
• Published on 21/12/21 at 11:40
©  Dior
Ligue 1 Uber Eats: Kylian Mbappé (PSG) becomes an ambassador of Dior (clothing and perfume)

Christian Dior, a French luxury fashion house, has become a partner of French footballer Kylian Mbappé (22), announced the Paris Saint-Germain (Ligue 1 Uber Eats) player and the brand belonging to the LVMH group, on 17/12/2021. "I am delighted to announce that I am now officially part of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 237329
• Published on 20/12/21 at 14:00
©  Infosys
Tennis: Infosys (IT, IND) extends as a partner of the Australian Open for 2022-2026

Infosys, an Indian IT services company, has extended its partnership with the Australian Open Tennis Championships for five more editions (2022-2026), announced the Australian Grand Slam tournament on 16/12/2021. The 2022 edition of the competition will take place from 17 to 30/01/2022. As a…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 237327
• Published on 20/12/21 at 12:30
©  D.R.
We would have liked to tell you more (week of 17/12/2021)

• The socios (members) of FC Barcelona (LaLiga Santander) have been called to vote online regarding the revalued Espai Barça project (€1.5bn, +150%), on Sunday 19/12/2021. • Liverpool FC (Premier League), in partnership with AXA (insurance), will play a "legends' match" versus FC Barcelona at…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 237226
• Published on 17/12/21 at 17:40
©  Stade Rennais FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 237249
• Published on 17/12/21 at 17:00
©  PSG
Paris Saint-Germain: Big Cola & Volt (beverages, AJE Group) become regional partners in 19 countries

AJE Group, a Peruvian company specialised in beverages, has become a regional partner of Paris Saint-Germain (Ligue 1 Uber Eats) on three continents (Asia, Africa and South America) for three seasons (2021-2024), announced the club on 17/12/2021. As part of the agreement, AJE Group will promote…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 237207
• Published on 17/12/21 at 15:30
©  OM
Ligue 1 Uber Eats: Puma extends as equipment supplier of Olympique de Marseille until 2027-28

Puma France has extended as the official equipment supplier of Olympique de Marseille (Ligue 1 Uber Eats) for a further five seasons (2023-2028), announced the club and the German brand on 17/12/2021. The initial contract began in 2018-19 and runs until the end of the 2022-23 season for an…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Sporting Goods & Brands, …
• Article # 237197
• Published on 17/12/21 at 14:40
©  Real Betis Balompié
Real Betis Balompié: Herbalife Nutrition (USA), title sponsor of the club's esports section

Herbalife Nutrition, an American brand of nutritional products, has become an official supplier (third level) of Real Betis Balompié (LaLiga Santander) as well as the title sponsor of its esports section, which will now be known as "Herbalife Real Betis," announced the Spanish club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 237169
• Published on 17/12/21 at 11:40
©  OL
Olympique Lyonnais: Groupama extends stadium naming rights for three seasons (2022-2025)

Groupama Rhône-Alpes Auvergne, a regional subsidiary of the French insurance and banking group, has extended its naming rights for the "Groupama Stadium" (59,186 capacity, in Décines-Charpieu, Rhône) for three additional seasons (2022-2025), until 31/07/2025, announced OL Groupe, the holding…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 237153
• Published on 17/12/21 at 11:00