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©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 233732
• Published on 10/11/21 at 12:30
©  European Tour
Golf: DP World (logistics, UAE), title sponsor of the European Tour from the 2022 season

DP World, a logistics subsidiary of Dubai World, a company owned by the United Arab Emirates government, has renewed and extended its partnership with the European Tour and become its title sponsor from the start of the 2022 season, announced the body in charge of the European golf tour on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 233706
• Published on 10/11/21 at 11:00
©  L'Éq
LFP: Uber Eats extends as title sponsor of Ligue 1 for two seasons (2022-2024)

Uber Eats, a meal delivery application and subsidiary of independent mobile driver app Uber, has extended as the title sponsor of Ligue 1 for two additional seasons, 2022-2024, announced Uber Eats and the Ligue de Football Professionnel the day after the LFP's board of directors meeting on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 233697
• Published on 10/11/21 at 10:20
©  Real Madrid CF
Real Madrid CF: Adobe (IT software) offers fans personalised content depending on their location

Adobe, an IT company that publishes graphics and video editing software, has become a global partner (second level) of Real Madrid CF (LaLiga Santander) from 2021-22, announced the Madrid club and the US company on 09/11/2021. "By selecting Adobe, Real Madrid is transforming its approach to fan…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 233642
• Published on 09/11/21 at 17:20
©  Watford FC
Premier League: Bitci (crypto trading), global partner of Watford FC for 3 years (2021-2024)

Bitci Technology, a Turkish crypto-asset trading platform, has become a global partner of Watford FC (Premier League) for three years (2021-2024), announced the London (ENG) club on 09/11/2021. As part of the agreement, Bitci.com will become the club's "official fan token partner" and branding…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 233602
• Published on 09/11/21 at 16:00
©  RC Celta
LaLiga Santander: AIX Investment (finance), sleeve sponsor of RC Celta for up to 3 years (2021-2024)

AIX Investment Group, an investment management company based in Dubai (UAE), has become a partner and sleeve sponsor of RC Celta (LaLiga Santander) for "a duration of up to three seasons (2021-2024)," announced the club on 04/11/2021. "This partnership agreement also represents a strategic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 233592
• Published on 09/11/21 at 15:20
©  D.R.
Qatar 2022: Ooredoo (telecoms, QAT) becomes a "regional supporter" of the XXII FIFA World Cup

Ooredoo, a Qatari telecommunications operator, has become a "regional supporter" of the 2022 World Cup in Qatar, announced FIFA on 08/11/2021. The competition will take place in the Persian Gulf emirate from 21/11 to 18/12/2022. Ooredoo joins GWC (logistics) and QNB Group (banking) as the third…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 233483
• Published on 08/11/21 at 16:40
©  FC Inter Milan
Serie A TIM: Gatorade (sports drinks) extends as an official partner of FC Inter Milan (2021-2023)

Gatorade, a sports drinks brand belonging to the US group PepsiCo, has extended as official partner (fourth level) of FC Inter Milan (Serie A TIM) for two seasons (2021-2023), announced the club on 04/11/2021. The American brand has been an official partner of FC Inter Milan for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 233443
• Published on 08/11/21 at 15:20
©  1. FC Köln
1.FC Köln: Rewe (retail) extends as main shirt sponsor until 2024-25

Rewe, a retail group based in Cologne (GER), has extended its role as main shirt sponsor of 1. FC Köln (Bundesliga) for "at least" three more seasons (2022-2025), announced the German club on 04/11/2021. "Rewe and FC Köln have extended their partnership earlier than expected," said the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 233438
• Published on 08/11/21 at 12:30
©  The FA
FA Cup: Emirates (airline) extends naming rights until 2023-24

The airline Emirates will retain the naming rights to The FA Cup for a further three seasons (2021-2024), announced The FA on 05/11/2021. 729 clubs are registered to take part in the 2021-22 Emirates FA Cup, the 150th edition of the competition, the first round of which (excluding the preliminary…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 233420
• Published on 08/11/21 at 09:40