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©  Socios.com
Fan engagement: Socios.com invites fans to choose the celebration of a goal by R. Falcao (Colombia)

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of football player Radamel Falcao (Rayo Vallecano de Madrid, LaLiga Santander) from 2021-22, announced the fan token specialist on 20/10/2021. This is the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Networks
• Article # 232652
• Published on 28/10/21 at 13:30
©  Atlético de Madrid
LaLiga Santander: Capital Energy to supply Atlético de Madrid with renewable energy for three years

Capital Energy, a Madrid-based renewable energy company, has activated its partnership with Club Atlético de Madrid (LaLiga Santander) and has become the Spanish club's renewable energy supplier for three seasons (2021-2024), announced Atlético de Madrid on 26/10/2021. "The company will be in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Stadiums
• Article # 232634
• Published on 28/10/21 at 11:00
©  Faze Clan
esport: FaZe Clan (USA) to list on the New York Stock Exchange (NASDAQ) in 2022

FaZe Clan is to list on the New York Stock Exchange (NASDAQ) under the new ticker symbol “FAZE” following a merger with B. Riley Principal 150 Merger Corp. (BRPM), announced the US esports and entertainment organisation on 25/10/2021.  "The transaction is expected to close in the first quarter…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication, …
• Article # 232578
• Published on 27/10/21 at 17:00
©  UEFA
UEFA: Lego (toys), Pandora (jewellery) and Starling Bank, national sponsors of the Women's Euro 2022

Lego, a Danish company specialised in inter-locking brick toys, Pandora, a Danish jewellery manufacturer, and Starling Bank, a London-based online bank, have become national sponsors of the Women's Euro 2022 in England (from 06 to 31/07/2022), announced UEFA and the FA, co-organisers of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 232459
• Published on 27/10/21 at 10:00
©  Sportfive
Bundesliga: IC Markets (forex trading) enters into six club partnerships negotiated by Sportfive

IC Markets, an Australian company specialising in forex trading, has become a partner of six Bundesliga clubs in 2021-22, namely Bayer 04 Leverkusen, Hertha BSC, FC Augsburg 1907, DSC Arminia Bielefeld, SpVgg Greuther Fürth and VfL Bochum, announced Sportfive Germany, the marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 232420
• Published on 26/10/21 at 18:00
©  D.R.
Bundesliga: Horizm (AI) to support Borussia Dortmund in managing its digital assets

Horizm, a digital asset management platform launched in 2021, will support Borussia Dortmund (Bundesliga), announced the Swiss company on 21/10/2021. Horizm's solutions enable right holders to "better track, value and monetize their digital media." "Horizm’s unique platform enables rights…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 232388
• Published on 26/10/21 at 12:00
©  FC Inter Milan
FC Inter Milan: AYX and HappyBet, regional partners for Asia and Germany-Austria respectively

HappyBet, a German sports betting operator owned by the Playtech group, has become a regional partner (4th level) of FC Inter Milan (Serie A TIM) for Germany and Austria from the 2021-22 season, announced the 2020-21 Italian champions on 23/10/2021. Inter Milan also announced a partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 232359
• Published on 26/10/21 at 11:00
©  D.R.
2022 World Cup: Mengniu Group (dairy products, CHN), official sponsor of the tournament in Qatar

Mengniu Group, a Chinese producer of dairy products, has become an official sponsor of the 2022 World Cup in Qatar, announced FIFA on 25/10/2021. The competition will take place in the emirate from 21/11 to 18/12/2022. This is a second level partnership in the sponsorship hierarchy of the first…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 232305
• Published on 25/10/21 at 16:50
©  Golden Goals
Ligue 1 Uber Eats: FC Nantes selling NFTs in the form of shirts or flags for each of its matches

FC Nantes are selling NFTs on the specialised platform Golden Goals for each match during the 2021-22 Ligue 1 Uber Eats season, announced the club on 22/10/2021. Players' shirts, the official pennant (tapering flags) for the 2021-22 season as well as one created for each match are available as…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 232253
• Published on 25/10/21 at 14:40
©  Uber Eats
Ligue 1: Uber Eats and MPG allow one fan per matchday to bring the match ball out onto the pitch

Uber Eats, a meal delivery application, has activated its partnership with the LFP and joined forces with the fantasy football league platform Mon Petit Gazon (MPG) to offer an operation where MPG user fans have the chance to be designated to bring out the ball onto the pitch at a stadium during…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 232243
• Published on 25/10/21 at 12:30