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©  UEFA
UEFA: launch of a call for tenders for the marketing of club competition rights

UEFA has launched a call for tenders as part of the development of its approach to the marketing and sale of commercial rights for men's club competitions, including the Champions League, for the 2024-2027 cycle, according to the European body on 12/10/2021. "This tender process seeks to…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Sponsors - Partners, Authorities, …
• Article # 231172
• Published on 13/10/21 at 17:30
©  FC Bayern Munich
Germany: Audi (car manufacturer), partner and sleeve sponsor of FC Bayern Munich's women's team

Audi, a German car manufacturer, has extended its partnership with FC Bayern Munich and will become a partner of its senior women's team (Flyeralarm Frauen-Bundesliga) from 2021-22, announced the German club on 11/10/2021. The Audi logo will now be displayed as a sleeve sponsor of Bayern's…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 231103
• Published on 13/10/21 at 14:00
©  Las Vegas Lights FC
USA: Las Vegas Lights FC (football) installs mattresses at the edge of the pitch

Mattress Firm, an American mattress company, has activated its partnership with Las Vegas Lights FC (USL Championship, second division) and is installing mattresses on the edge of the pitch at Cashman Field (9,334 capacity, Las Vegas), announced the club on 06/10/2021. "Las Vegas Lights FC…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 231086
• Published on 13/10/21 at 11:40
©  L'equipe
Sorare (NFTs): L'Équipe to develop content to aid the development of the "Fantasy Football" game

L'Équipe, a French sports media group, and Sorare, a French startup that provides NFTs featuring football players, announced the signing of a partnership on 12/10/2021. "Since 2018, Sorare has been offering a 'Fantasy Football' game based on NFTs. In order to create a competitive team and…
Domain(s): Sponsors & Partners, Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 231067
• Published on 13/10/21 at 11:00
©  Fulham FC
Sky Bet Championship: CRX Compression (training gear), official partner of Fulham FC for 2021-2023

CRX Compression, a Welsh company specialised in training and recovery compression garments, has become an official partner of Fulham FC (Sky Bet Championship) for two seasons (2021-2023), announced the club on 12/10/2021. CRX Compression has the status of "official partner", the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 231023
• Published on 12/10/21 at 16:10
©  UEFA
Exclusive European Cups: "Commercial revenues of €3.6bn/season (+12.5%) over 2021-2024'' (G-L. Epstein, UEFA)

"Commercial revenues (media and sponsorship) for the European Cups (Champions League, Europa League and Europa Conference League) are around €3.6bn per season over the 2021-2024 cycle. Over the 2018-2021 period we were at around €3.2bn, so this represents an increase of 12.5%. Champions League…
Domain(s): Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Rights Acquisitions, …
• Article # 230831
• Published on 11/10/21 at 15:40
©  Real Betis Balompié
LaLiga Santander: Ecolosport, media partner of Forever Green, Real Betis Balompié's CSR platform

Ecolosport has become a "media partner" of Forever Green, the CSR platform of Real Betis Balompié (LaLiga Santander), for the 2021-22 season, announced the online media dedicated to the eco-friendly transition in sport on 07/10/2021. "Ecolosport is the first French-language media outlet…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Media, …
• Article # 230830
• Published on 11/10/21 at 14:00
©  FC Girondins de Bordeaux
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 230731
• Published on 08/10/21 at 16:20
©  Mastercard
World Rugby: Mastercard activates its partnership for the 2021 Women's World Cup

Mastercard, a payment solutions company, has activated its partnership with World Rugby ahead of the 2021 Women's World Cup in New Zealand and has introduced its new brand ambassadors and a range of digital content dedicated to female athletes, announced the US-based company on 07/10/2021. "As…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 230682
• Published on 08/10/21 at 12:30
©  EA Sports
FIFA: EA Sports to review its licensing agreement and may change the title of its "FIFA" video game

"As we look ahead, we're also exploring the idea of renaming our global EA Sports football games. This means we're reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world," said Cam Weber, CEO of EA Sports…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 230617
• Published on 07/10/21 at 16:30