Filter by domain
Filter by year
Filter by month
©  NBA
NBA: jersey sponsors of the franchises

The NBA authorised the league's franchises to market a sponsorship space on their jerseys on 15/04/2016. The experimental phase lasted three seasons and took effect from the 2017-18 season, coinciding with the start of the equipment supplier contract with Nike: the sponsor's logo appears on the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 229339
• Published on 27/09/21 at 16:50
©  Manchester City FC
Manchester City FC: "Expo 2020 Dubai" which begins on 01/10/2021 becomes a training kit sponsor

Expo 2020 Dubai (UAE), a world exhibition taking place in the emirate from 01/10/2021 to 31/03/2022, has extended its partnership with Manchester City FC (Premier League) and become the club's training kit sponsor for the 2021-22 season, announced the 2020-21 English champions on 27/09/2021. Expo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 229465
• Published on 27/09/21 at 15:30
©  Fnatic
esports: Asos (fashion retailer), main jersey sponsor of Fnatic (GBR) for 2021-2023

Asos, a British e-commerce company specialised in ready-to-wear clothing and cosmetics, has become the main jersey sponsor of Fnatic for three years (2021-2023), announced the British esports organisation on 24/09/2021. The agreement with Asos, the first in esports for the company, will begin…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 229427
• Published on 27/09/21 at 12:30
©  Southampton FC
Southampton FC: Learncrypto.com (crypto-education platform), training kit sponsor in 2021-22

Learncrypto.com, a non-profit crypto-education platform funded by Yolo Group, has become a training kit sponsor of Southampton FC (Premier League) for the 2021-22 season, announced the English club on 24/09/2021. Learncrypto.com succeeds Sure (deodorant, Unilever), training kit sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 229405
• Published on 27/09/21 at 11:00
©  Sportifive
Ligue 1 Uber Eats: Sportfive becomes the exclusive marketing agency of LOSC Lille from 2021-22

Sportfive will become the exclusive marketing agency of LOSC Lille (Ligue 1 Uber Eats) from 2021-22 as part of an agreement planned over several seasons, announced the 2020-21 French Champions on 24/09/2021. "Through this agreement, LOSC and Sportfive will combine their strengths and expertise…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 229346
• Published on 24/09/21 at 16:40
©  Capgemini
Golf: Capgemini (IT services), Ryder Cup partner for six years (2021-2027)

Capgemini, has become a partner of the Ryder Cup, via the PGA of America and Ryder Cup Europe (the organising bodies), as part of a "six-year" agreement, announced the French company specialised in digital services on 23/09/2021. Capgemini's "industry leading digital transformation capabilities…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 229283
• Published on 24/09/21 at 14:00
©  UC Sampdoria
UC Sampdoria: special shirts in support of the UNHCR worn during match vs SSC Napoli (23/09/2021)

The players of UC Sampdoria (Serie A TIM) wore shirts bearing the crest of the United Nations High Commissioner for Refugees (UNHCR) in order to "raise funds for UNHCR's humanitarian operations in favour of the Afghan people", during the match versus SSC Napoli (Matchday 5 of the Serie A TIM), on…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Authorities, Investment - Shareholding, Game - pitch, …
• Article # 229261
• Published on 24/09/21 at 11:40
©  D.R.
Sport UnlimiTECH: "Sportstech won't be successful without public procurement" (C. Messina, MyCoach)

"French sports technology is not yet a success story. We are ambitious entrepreneurs sitting on a powder keg that could explode at any moment if we don't act. There won't be success without public procurement. If Barack Obama had not created a public procurement order to accompany Elon Musk in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 229212
• Published on 24/09/21 at 10:20
©  Jörg Schüler /Bayer 04 Leverkusen
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 229221
• Published on 23/09/21 at 17:00
©  West Ham United FC
Premier League: Reboots (recovery tech), official partner of West Ham United FC

Reboots, a German-based company specialised in sports recovery technology, has become an official partner of West Ham United FC (Premier Legaue) from the 2021-22 season, announced the club on 21/09/2021. As part of the agreement, Reboots will become the "official recovery boots supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 229168
• Published on 23/09/21 at 12:20