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©  Real Madrid CF
Real Madrid: Codere adapts its partnership and becomes a regional betting partner in Latin America

Codere, a Spanish sports betting operator, has extended its partnership with Real Madrid CF (LaLiga Santander) and become the club's regional partner in Latin America for five seasons (2021-2026), announced the bookmaker on 14/10/2021. The partnership covers the senior men's and women's teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 231511
• Published on 18/10/21 at 11:40
©  Qualtrics
Manchester City FC: Qualtrics "official experience management software partner" from 2021-22

Qualtrics, an American company specialised in experience management, has become a global partner and the "official experience management software partner" of Manchester City FC (Premier League) from 2021-22, announced the 2020-21 English champions on 14/10/2021. "Manchester City and Qualtrics…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Ticketing, Clubs, …
• Article # 231482
• Published on 18/10/21 at 09:50
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 231415
• Published on 15/10/21 at 14:40
©  NTF
Crédit Agricole: French bank signs sponsorship agreement with GameWard, its first in esports

Crédit Agricole Île-de-France, a regional bank belonging to the French group Crédit Agricole SA, has become an official partner of GameWard for one year from 2021, announced the esports organisation based in Boulogne-Billancourt (Hauts-de-Seine, Paris) on 14/10/2021. This is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 231395
• Published on 15/10/21 at 12:30
©  AS Monaco FC
Ligue 1 Uber Eats: Liga Stavok (betting), regional partner of AS Monaco FC in Russia for 2021-22

Liga Stavok, a Russian sports betting operator, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Russia for the 2021-22 season, announced the club on 14/10/2021. "Particularly followed thanks to its Russian international Aleksandr Golovin, AS Monaco thus consolidates its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 231388
• Published on 15/10/21 at 11:40
©  Atalanta BC
eSerie A TIM: LeoVegas.News and Konami become shirt sponsors of Atalanta BC's esports section

LeoVegas.News, a Swedish sports news platform, has extended its partnership with Atalanta BC (Serie A TIM) to become the main shirt sponsor of their esports section for two seasons (2021-2023), announced the club on 12/10/2021. The platform first became a "digital content partner" of Atalanta BC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 231338
• Published on 15/10/21 at 11:00
©  D.R.
Ticketing: German group CTS Eventim acquires a majority stake in Simply-X

CTS Eventim, a German group specialised in ticketing and live entertainment, has announced the acquisition of a majority stake in Simply-X, a software and hardware developer in the field of access control and ticketing, on 07/10/2021. CTS intends to offer its customers "a one-stop shop for event…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Investment - Shareholding, …
• Article # 231361
• Published on 15/10/21 at 10:20
©  FC Inter Milan
Serie A TIM: Lifebrain (laboratory medicine) official partner of FC Inter Milan for Covid-19 testing

Lifebrain, an Italian company specialised in laboratory medicine for healthcare facilities, patients and companies, has become the "official lab partner" of FC Inter Milan (Serie A TIM) for the 2021-22 season and will conduct Covid-19 tests "on the whole Nerazzurri squad in a bid to counter and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 231212
• Published on 14/10/21 at 11:40
©  Real Sociedad
LaLiga Santander: Finetwork (telecoms), main shirt sponsor of Real Sociedad for 2021-22

Finetwork, a Spanish telecommunications company, has become the main shirt sponsor of Real Sociedad (LaLiga Santander) for 2021-22, announced the Basque club on 13/10/2021. Partnered with social media platform Iqoniq in 2020-21, Real Sociedad has not had a main shirt sponsor since the start of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 231182
• Published on 14/10/21 at 11:00
©  SS Lazio
SS Lazio: Binance (cryptocurrency), first main shirt sponsor since 30/06/2019 (€10m/year)

Binance, a Hong Kong-based cryptocurrency exchange platform, has become the main shirt sponsor partnership of SS Lazio (Serie A TIM) for two seasons (2021-2023) plus an optional additional (2023-24), announced the Roman club on 13/10/2021. "The partnership between Binance and Lazio has a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 231178
• Published on 14/10/21 at 10:20