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©  Formula One Group
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (September 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. From this 2021 season, which began on the weekend of 26/03/2021 with the Bahrain Grand…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 227168
• Published on 02/09/21 at 12:30
©  AC Milan
Serie A TIM: Expo 2020 Dubai (UAE) official partner of AC Milan

AC Milan (Serie A TIM) has entered into a partnership with Expo 2020 Dubai, a world exhibition to be held in the emirate from 01/10/2021 to 31/03/2022, announced the club on 01/09/2021. The partnership will see "the largest ever staged in the Arab World" become an official partner, the fourth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 227175
• Published on 02/09/21 at 10:20
©  UEFA
UEFA: Swissquote (bank), partner of the Europa League and Europa Conference League (2021-2024)

Swissquote, a Swiss online bank, has become an official partner of the Europa League and Europa Conference League for three seasons (2021-2024), announced UEFA on 01/09/2021. "Swissquote is the first online bank and Swiss company to enter into partnership with UEFA for its club competitions…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 227140
• Published on 02/09/21 at 09:40
©  SC Freiburg
Bundesliga: Europa-Park (theme park), title sponsor of SC Freiburg's new stadium from 2021-22

Europa-Park, a German theme park located 40km from Freiburg im Breisgau (Baden-Württemberg, GER), has extended its partnership with SC Freiburg (Bundesliga) and obtained the naming rights for its new stadium, which will be inaugurated in 2021-22, announced the German club on 31/08/2021. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 227097
• Published on 01/09/21 at 15:30
©  Puma
Marketing: Puma and its ambassadors inaugurate new French headquarters in Strasbourg (FRA)

Puma invited 23 athletes and artists as brand ambassadors, members of the "PUMAFam", to the inauguration of its new 4,222 m2 headquarters in Strasbourg (Bas-Rhin, FRA) in the Wacken business district, near the European Parliament, on 24/08/2021. "#PUMAFam gathered in Strasbourg to share their…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Stadiums
• Article # 227045
• Published on 01/09/21 at 12:30
©  Buzzman
Marketing: Uber Eats to roll out 40 new adverts, 2 for each Ligue 1 Uber Eats club

Uber Eats, a meal delivery service and application, has activated its partnership with the LFP and has presented 40 billboards, consisting of two advertising spots (8 seconds long) dedicated to each Ligue 1 Uber Eats club, which will be broadcast from 12/09/2021 to 21/05/2022, announced the group…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Authorities, …
• Article # 227046
• Published on 01/09/21 at 11:40
©  RFEF
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 01/07/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 227022
• Published on 01/09/21 at 11:00
©  The FA
England: Xbox (Microsoft, video games), official partner of the national teams from 2021

Xbox, a video game console from Microsoft, has become the "official gaming partner" of the English men's ("Three Lions"), women's ("Lionesses") and esports ("eLions") national teams from 2021, announced The Football Association on 30/08/2021. The home console becomes an official partner of The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 227004
• Published on 31/08/21 at 17:20
©  LoL Esports
esports: Amazon, 1st title sponsor of the European Masters, Riot Games' 2nd European Championship

Amazon has become the title sponsor of the European Masters starting with the 2021 summer segment and for both 2022 segments (spring and summer), according to LoL Esports, Riot Games' marketing arm for its esports circuit, on 30/08/2021. As part of the partnership, the European Masters will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 226910
• Published on 31/08/21 at 12:30
©  Manchester United FC
Sponsorship: Cristiano Ronaldo, footballer who generates the most revenue, ahead of Messi and Neymar

Cristiano Ronaldo, who signed for Manchester United FC (Premier League) on 27/08/2021, generated $120m (€100.8m) in revenue in 2020-21, according to the annual rankings of US business magazine Forbes published on 04/06/2021. The Portuguese star, who played for the Red Devils from 2003-2009, earned…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 226911
• Published on 31/08/21 at 09:40