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©  Lega Serie A
Italy: Lega Serie A to launch the Serie A TIM fantasy league in partnership with Fantacalcio.it

Fantacalcio.it, an Italian fantasy leagues and news platform, has become an official partner of the Lega Serie A from 2021-22 to launch the official fantasy league of the Italian championship, the ”Fantacalcio Serie A TIM”, announced the body on 20/08/2021. The 2021-22 Serie A TIM season begins on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 226213
• Published on 20/08/21 at 15:40
©  Wolverhampton Wanderers FC
Premier League: A&H Construction, official partner of Wolverhampton Wanderers FC from 2021-22

A&H Construction & Developments, a British construction company, has become an official partner (2nd level) of Wolverhampton Wanderers FC (Premier League) from 2021-22, announced the club on 19/08/21. "The partnership will see the building contractors being promoted at Molineux on matchdays…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226197
• Published on 20/08/21 at 14:41
©  FC Inter Milan
Sponsorship: major changes among Serie A TIM clubs for the 2021-22 season

The 2021-22 Serie A TIM season begins this Saturday, 21/08/2021, with 44 new sponsorship deals among the 20 participating clubs (as of 18/08/2021), compared to 165 over the entire 2020-21 season. This season marks the end of the second longest shirt sponsorship agreement in the European Top 5 …
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 226089
• Published on 20/08/21 at 10:40
©  Levante CD
LaLiga Santander: Gedesco (financial services), main shirt sponsor of Levante UD for 2021-22

Gedesco, a Spanish company specialising in financial services for businesses, has become the main shirt sponsor of Levante Union Deportiva (LaLiga Santander) for the 2021-22 season, announced the club on 19/08/2021. As part of this agreement, the Gedesco logo will be displayed on the men's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226170
• Published on 20/08/21 at 09:40
©  SSC Napoli
SSC Napoli to produce and market in-house 2021-22 shirts designed by Giorgio Armani (EA7 brand)

SSC Napoli (Serie A TIM) will produce and market its own 2021-22 shirts designed by Italian fashion brand Giorgio Armani, announced the club 19/08/2021. The Italian group will display its sports brand Emporio Armani (EA7) on the Napoli shirts. "EA7 (founded in 2004) will be the new technical…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 226152
• Published on 19/08/21 at 17:20
©  Puma
Puma / 2021-22 third shirts: clubs' name to be displayed above main shirt sponsor

The club's name displayed for the first time in large letters across the front of the shirt, in each clubs' bespoke font, directly above the main shirt sponsor (club crest at the back of the collar), is the common feature of the 2021-22 third shirts of the 10 European clubs under contract with…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Sporting Goods & Brands, …
• Article # 226120
• Published on 19/08/21 at 15:40
©  RB Leipzig
Bundesliga: eToro (trading), official partner of RB Leipzig for two seasons (2021-2023)

eToro, a digital trading platform founded in Tel Aviv (ISR), has become an official partner of RB Leipzig (Bundesliga) for two seasons (2021-2023), announced the club on 18/08/2021. The agreement includes an extension option. eToro has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226125
• Published on 19/08/21 at 15:00
©  Oreca Events
24 Hours of Le Mans: Oreca to launch a virtual Fanzone for the Alpine racing team and its partners

Motorsports agency Oreca Events is setting up a virtual Fanzone for the Alpine Elf Matmut Endurance Team on the occasion of the 2021 24 Hours of Le Mans, entitled #Fanzone36 (36 being the number of the #36 Alpine A480 car), "combining live action, gaming and augmented reality, a first in the world…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Digital
• Article # 226094
• Published on 19/08/21 at 12:20
©  CIO
Tokyo 2020: Olympics postponed to 2021, near total closure and €3bn in additional costs due to Covid

“The Tokyo 2020 Olympic Games are the Olympic Games of hope, solidarity and peace," said Thomas Bach, president of the International Olympic Committee, at the closing ceremony of the 32nd Olympiad of the modern era, in Tokyo (JPN), on 08/08/2021. The German was delighted with the unfolding of…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 226045
• Published on 19/08/21 at 11:20
©  CIO
Tokyo 2020: Olympics postponed to 2021, near total closure and €3bn in additional costs due to Covid

The Tokyo 2020 Olympic Games were ultimately held from Friday 23/07 to Sunday 08/08/2021. Postponed by 52 weeks (364 days) due to the Covid-19 pandemic -the Olympics were originally scheduled to take place from Friday 24/07 to Sunday 09/08/2020-, the Tokyo 2020 Olympic Games also had to be held…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Activation, Media Audiences, Ticketing, …
• Article # 226061
• Published on 19/08/21 at 11:00