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©  D.R.
Atlético de Madrid: Betway, global sports betting partner (2021-2023) excluding in Spain and Asia

Betway, a sports betting operator based in Guernsey and Malta, has become a regional partner of Club Atlético de Madrid (LaLiga Santander) for two seasons (2021-2023), announced the bookmaker on 07/09/2021. Betway thus becomes Atlético Madrid's "global sports betting partner", excluding for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 227708
• Published on 08/09/21 at 14:00
©  UEFA
UEFA: bwin (betting), partner of the Europa League and the Europa Conference League (2021-2024)

bwin, a Gibraltar-based sports betting operator owned by UK-based Entain plc (formerly GVC Holdings), has become an official partner of the Europa League and Europa Conference League for three seasons (2021-2024), announced UEFA on 07/09/2021. "We're delighted to have secured bwin as the first…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 227643
• Published on 07/09/21 at 16:00
©  Leeds United FC
Premier League: eToro (trading), official partner of Leeds United FC for the 2021-22 season

eToro, a trading platform founded in Tel Aviv (ISR), has become an official partner (second level) of Leeds United FC (Premier League) for the 2021-22 season, announced the club on 06/09/2021. "As a partner of Leeds United, eToro will gain global exposure through an extensive range of marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 227565
• Published on 07/09/21 at 12:30
©  Randstad
Exclusive Sponsorship: "We needed to strengthen our visibility in France" (Frank Ribuot, Randstad France)

"The strengthening of our sports sponsorship policy is linked to my arrival in France 15 months ago. I have become accustomed to highlighting the values that sport conveys in order to develop our business. On the other hand, during my numerous and regular visits to the regions, branches and…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Activation, …
• Article # 227591
• Published on 07/09/21 at 11:40
©  World Rugby
World Rugby: Capgemini (IT services), fourth "worldwide partner" of the 2023 World Cup in France

Capgemini, a French company specialised in digital services, has extended its partnership with World Rugby and become the fourth "worldwide partner" of the 2023 World Cup to be held in France (from 08/09 to 28/10/2023), announced the body on 06/09/2021. Capgemini thus becomes a "major partner…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 227524
• Published on 07/09/21 at 09:40
©  Paris Saint-Germain
Ligue 1 Uber Eats: Christian Dior (luxury), official tailor of Paris Saint-Germain for 2021-2023

Christian Dior, the French luxury fashion house, has become a partner and official tailor of Paris Saint-Germain (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 06/09/2021. "Starting this season, Dior will provide the official wardrobe for the Parisian club and will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 227441
• Published on 06/09/21 at 11:40
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 227347
• Published on 03/09/21 at 15:20
©  Tottenham Hotspur FC
Tottenham Hotspur FC: Getir (meal delivery app) "first-ever training wear partner" for 2021-2024

Getir, a Turkish meal delivery application, has extended its partnership with Tottenham Hotspur FC (Premier League) and become the club's "first-ever training wear sponsor," announced Spurs on 03/09/2021. As with the initial partnership signed between the two parties on 06/08/2021, this new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 227334
• Published on 03/09/21 at 14:00
©  adidas
Exclusive European Top 5: 279 different sponsors feature on the kits of the 98 clubs in 2021-22

305 sponsorship spaces are occupied on the kits of the 98 clubs that compose the European Top 5 (20 in the Premier League, Ligue 1 Uber Eats, Serie A TIM and LaLiga Santander, 18 in the Bundesliga) for the 2021-22 season, as of 02/09/2021. In total, 279 different brands are represented. Ligue…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 227296
• Published on 03/09/21 at 11:20
©  FC Inter Milan
Serie A TIM: DigitalBits (crypto), sleeve sponsor of Inter Milan from 2021-22 for €85m

Zytara Labs, a subsidiary of US fintech company Zytara Inc specialised in banking services and digital assets (tokens, NFT, etc.), has become the sleeve sponsor of FC Inter Milan (Serie A TIM) via its blockchain brand DigitalBits from 2021-22, announced the club on 02/09/2021. This multi-year…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 227260
• Published on 02/09/21 at 17:20