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©  OL
Ligue 1 Uber Eats: OOGarden, back shirt sponsor of Olympique Lyonnais for 3 seasons (2021-2024)

OOGarden, an e-commerce platform for gardening products, has become a major partner and back shirt sponsor of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 17/09/2021. The agreement was negotiated by the marketing agency Sportfive. The company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228646
• Published on 17/09/21 at 17:30
©  Liverpool FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 228667
• Published on 17/09/21 at 16:40
©  Cádiz CF
LaLiga Santander: Bitci.com, 2nd cryptocurrency platform to appear on Cadiz CF's shirts

Bitci.com, a brand of Turkish crypto-asset trader Bitci Technology, has become the main shirt sponsor of Cádiz CF (LaLiga Santander) for the 2021-22 season, announced the club on 12/09/2021. Bitci.com, which is also a partner of the Royal Spanish Football Federation (RFEF), succeeds Dafabet, a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 228633
• Published on 17/09/21 at 15:50
©  Fnatic
esports: Crypto.com, partners with Fnatic (GBR) for more than $15m over five years (2021-2025)

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform with 10 million active accounts, has become Fnatic's "global cryptocurrency partner" for five years (2021-2025), announced the British esports organisation on 15/09/2021. The value of the total agreement is over $15m (€12.7m)…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, esport - gaming
• Article # 228580
• Published on 17/09/21 at 14:40
©  ZEturf
Exclusive Sports betting: "The French betting market is not the Wild West" (Q. Etievant, ZEbet)

"Young adults (18-25) are an integral part of the betting market and its growth in recent years. A consultation led by the ANJ with the operators will take place in the coming weeks. The rules exist and are known to all market players. The French betting market is not the Wild West," said Quentin…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 228175
• Published on 17/09/21 at 12:30
©  UEFA
UEFA: Enterprise Rent-A-Car, partner of the Europa League and the Europa Conference League

Enterprise Rent-A-Car, a US-based car rental company owned by Enterprise Holdings Group, has extended its role as an official partner of the Europa League and has also become a partner of the Europa Conference League for three seasons (2021-2024), according to UEFA the day the group stage of both…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228511
• Published on 17/09/21 at 11:00
©  PSG
Paris Saint-Germain: Smart Good Things (beverages), official supplier for 3 seasons (2021-2024)

Smart Good Things, a French beverage company producing environmentally friendly beverages, has become an official supplier (fourth level) of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 16/09/2021. "The agreement includes the development of a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 228541
• Published on 17/09/21 at 09:40
©  Juventus FC
Serie A TIM: Ariston (heating), regional partner of Juventus in Indonesia in 2021-22

Ariston, a heating and hot water brand belonging to the Italian group Ariston Thermo, has extended its partnership with Juventus FC (Serie A TIM) in order to become a regional partner in Indonesia for 2021-22, according to the club on 16/09/2021. The brand, founded in 1960 in Fabriano (ITA)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 228540
• Published on 16/09/21 at 17:20
©  2021 Nasdaq, Inc.
Sportradar: IPO on the New York Stock Exchange (NASDAQ), group valued at more than $7bn

Sportradar AG, a Swiss company specialised in sports betting monitoring and sports data provision, has listed on the New York Stock Exchange (NASDAQ) and raised $513m (€434m) via the issue of 19 million shares at $27 each (€22.8) on 14/09/2021. A further $159m (€134m) was raised, according to…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 228512
• Published on 16/09/21 at 15:20
©  Topps
European Cups: Topps (collectable cards) to produce NFTs for UEFA competitions

Topps, a manufacturer of collectable cards and stickers, has extended its partnership with UEFA and will continue to benefit from exclusive licensing rights to the Champions League (men's and women's) and the Europa League for three seasons (2021-2024), announced the US company on 14/09/2021. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228437
• Published on 16/09/21 at 11:00