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©  ACF Fiorentina
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 230056
• Published on 01/10/21 at 17:30
©  eToro
Serie A TIM: eToro (trading) becomes an official partner of eight clubs for the 2021-22 season

eToro, a trading platform founded in Tel Aviv (ISR), has become an official partner of eight Serie A TIM clubs: Bologna FC 1909, Cagliari Calcio, Genoa CFC, UC Sampdoria, US Sassuolo Calcio, AC Spezia Calcio, Udinese Calcio, Hellas Verona FC, for the 2021-22 season, announced the Israeli company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Media
• Article # 230030
• Published on 01/10/21 at 15:30
©  HSE
Havas Sports & Entertainment: Thibaut Arthaud appointed as director of new business

Thibaut Arthaud has been appointed director of new business at Havas Sports & Entertainment, the sports marketing and entertainment agency belonging to French communications group Havas, on 30/09/2021. He replaces Floxel Riblier, who has left to join Discovery. "Arthaud's main mission will be…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 229907
• Published on 30/09/21 at 16:10
©  GSW
Global Sports Week 2022: 3rd edition at the Accor Arena (Paris) from Monday 07 to Friday 11/03/2022

The third edition of Global Sports Week Paris will be held at the Accor Arena in Paris (FRA) from Monday 07 to Friday 11/03/2022, according to the organisers of this event, which is presented as "the first international forum in France dedicated to sport, mixing physical and digital experiences…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 229821
• Published on 30/09/21 at 12:30
©  AS Monaco FC
Ligue 1 Uber Eats: Zumub, official sports nutrition supplier of AS Monaco FC from 2021-22

Zumub, a Portuguese company that offers an e-commerce platform for food supplement and sports nutrition brands, has become the "official sports nutrition supplier" of AS Monaco FC (Ligue 1 Uber Eats) from 2021-22, announced the club on 29/09/2021. Zumub has the status of official supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 229792
• Published on 30/09/21 at 11:40
©  Paris Saint-Germain
Football/European Top 5: equipment suppliers and kit sponsors of the clubs in 2021-22

Find below the equipment suppliers and kit sponsors (chest, sleeve, shoulder, back and shorts) of the 98 European Top 5 football clubs for the 2021-22 season (Ligue 1 Uber Eats, Premier League, Bundesliga, LaLiga Santander and Serie A TIM). This data is updated daily. The first infographic…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 229772
• Published on 30/09/21 at 09:40
©  Hublot
UEFA: Hublot renews as official watch partner for the three men's European Cups (2021-2024)

Hublot, a Swiss watchmaker owned by the French group LVMH, has extended as the "official watch partner" of UEFA's three men's European Cups for three seasons (2021-2024), announced the company based in Nyon (SUI) on 29/09/2021. This agreement includes the men's Champions League and Europa…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 229744
• Published on 29/09/21 at 15:30
©  RVZ via adidas
adidas France: first activation featuring Leo Messi aimed at youngsters in the Île-de-France region

adidas has activated its partnership with Lionel Messi via a campaign that aims to "celebrate football and send a message to the future generation of the Île-de-France (Paris) region" through a promotional video and by distributing more than 2,200 footballs signed by the Argentine star in 17…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication
• Article # 229718
• Published on 29/09/21 at 14:00
©  Juventus FC
Serie A TIM: Bitget (crypto-trading) becomes Juventus FC's first ever sleeve sponsor

Bitget, a Singapore-based crypto-asset trading platform, has become the first ever sleeve sponsor of Juventus FC (Serie A TIM) from the 2021-22 season, announced the club on 28/09/2021. The Bitget logo will be visible on Juventus' sleeve for the Champions League from 29/09 (match versus Chelsea…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 229596
• Published on 28/09/21 at 14:40
©  Washington Capitals
Washington Capitals: Caesars Sportsbook (betting), signs NHL's first ever jersey sponsorship deal

Caesars Sportsbook, an American sports betting operator belonging to the Caesars Entertainment Corporation group (hospitality and gambling), will become a pocket sponsor of the Washington Capitals (NHL) from 2022-23, as part of the first jersey sponsorship deal in the history of the North American…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Betting
• Article # 229574
• Published on 28/09/21 at 12:30