Filter by domain
Filter by year
Filter by month
©  Lega Serie A
Italy: Frecciarossa (trains), title sponsor of the Coppa Italia and Supercoppa Italiana in 2021-22

Frecciarossa ("Red Arrow"), the high-speed train service belonging to the Italian rail carrier Trenitalia, has acquired the naming rights to the Coppa Italia and Supercoppa Italiana for the 2021-22 season, announced the Lega Serie A, the organising body of the competition, on 22/11/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 234665
• Published on 22/11/21 at 16:20
©  AFA
AFA: Bybit (cryptocurrency), "global main sponsor" of the Argentine Football Association (2021-2023)

Bybit, a Singapore-based cryptocurrency exchange platform, has become a "global main sponsor" (first level) of the Asociación del Fútbol Argentino (AFA) "for the next two years" (2021-2023), announced the body on 17/11/2021.  "Through this agreement, the brand will have maximum visibility in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 234607
• Published on 22/11/21 at 15:30
©  D.R.
Paris Saint-Germain: American Express (financial services) extends as a partner for 2021-2024

American Express, an American financial services company, has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for three additional seasons 2021-2024, announced the club on 22/11/2021. The company will continue to operate the "Conciergerie du Parc - American Express" (see…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums, …
• Article # 234634
• Published on 22/11/21 at 14:40
©  BVB
Bundesliga: Rewe (retail) extends as a partner of Borussia Dortmund for 2022-2026

Rewe, a retail group based in Cologne (GER), has extended its partnership with Borussia Dortmund (Bundesliga) for four additional seasons (2022-2026), announced the club on 18/11/2021. The new agreement, which runs until 2025-26, was negotiated by Borussia Dortmund's marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234622
• Published on 22/11/21 at 12:30
©  Mainz
FSV Mainz 05: Kömmerling (windows) extends as main shirt sponsor until 2023-24

Kömmerling, a German manufacturer of window and shutter systems, has extended its role as main shirt sponsor of FSV Mainz 05 (Bundesliga) for one additional season, 2023-24, announced the club on 19/11/2021. The agreement was signed via the German brand's parent company Profine GmbH, a partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 234581
• Published on 22/11/21 at 11:00
©  Nike
Technology: Nike launches into the "metaverse" with its virtual world "Nikeland"

Nike has become one of the first brands to enter the "metaverse" by creating "Nikeland", a virtual world inspired by its Oregon (USA) headquarters on the multiplayer video game Roblox, announced the American company on 18/11/2021. Users of this free digital platform will be able to equip their…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 234576
• Published on 22/11/21 at 09:40
©  BVB
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 234548
• Published on 19/11/21 at 17:30
©  Barça
LaLiga Santander: Head & Shoulders extends as a regional partner of FC Barcelona in Indonesia

Head & Shoulders, a shampoo brand belonging to the US consumer products group Procter & Gamble, has extended its regional partnership with FC Barcelona (LaLiga Santander) to Indonesia for the 2021-22 season, announced the club on 19/11/2021. "H&S, the world's No.1 selling shampoo brand will remain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234500
• Published on 19/11/21 at 15:30
©  GIP France 2023
France 2023: Louis Vuitton unveils the official trophy travel case for the Rugby World Cup

"On Saturday 20/11/2021, during the test match between France and New Zealand at the iconic Stade de France in Saint Denis (Paris, FRA), Louis Vuitton will unveil the official trophy travel case for Rugby World Cup France 2023," said GIP France on 19/11/2021. The "entirely custom-made" trophy…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 234494
• Published on 19/11/21 at 14:00
©  Nubank
Qatar 2022: Nubank (BRA), regional supporter of the World Cup for Latin America

Nubank, a Brazilian online financial services company, has become a "regional supporter" of the 2022 World Cup in Qatar for Latin American markets, announced FIFA on 18/11/2021. The competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to 18/12/2022. "The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 234458
• Published on 19/11/21 at 10:20