Sponsors & Partners: archives 2021 (page 15/81)

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©  Paris la Défense Arena

Paris La Défense Arena: Cupra (car manufacturer), partner for three years (2021-2024)

Cupra, a subsidiary of the German car manufacturer Volkswagen, has become a partner of the Paris La Défense Arena for three years (2021-2024), according to the venue's operators on 22/10/2021. In addition to a "common DNA" with the arena revolving around music, Cupra, which succeeds Toyota…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Stadiums
• Article # 232219
• Published on
©  RC Lens

Ligue 1 Uber Eats: Veolia (collective services), "ecological transformation partner" of RC Lens

Veolia, a French multinational specialised in public services (water, waste, energy), has become a partner of RC Lens (Ligue 1 Uber Eats) for "several seasons" from 2021-22, announced the club on 21/10/2021. The French group thus assumes the title of "ecological transformation partner" of RC Lens…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 232145
• Published on
©  Manchester City FC

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 232157
• Published on
©  Shinobi Sports

esports: joint venture between Aser (Leeds United, Eleven) and NIP to help traditional sports clubs

The Swedish esports organisation Ninjas in Pyjamas (NIP) and investment company Aser Ventures, led by Italian businessman Andrea have established a joint venture "Shinobi sports", in order to "to help traditional clubs capitalise on esports opportunities," announced the two companies on…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Clubs, Digital, Media, …
• Article # 232043
• Published on
©  NBA

Basketball: Tissot, Coinbase, Kia, Google... the NBA reinforces its partnerships for 2021-22

Swiss watchmaker Tissot has extended its partnership as Official Timekeeper of the NBA from 2021-22, announced the North American governing body on 20/10/2021. Tissot has been a partner since 2015-16 and is also extending its commitments to the G-League (development league), the WNBA and the NBA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 231962
• Published on
©  Real Madrid CF

LaLiga Santander: Abbott (nutrition), Real Madrid CF's new global partner for 2021-2024

Abbott, an American pharmaceutical company, has become a global partner of Real Madrid CF (LaLiga Santander) for three seasons (2021-2024), announced the Madrid club on 18/10/2021. Abbot will have the title of "health nutrition sponsor" and also becomes a global partner of the Real Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Social Responsibility
• Article # 231809
• Published on
©  Puma

Puma France: Alexandra Welsch appointed as head of sales

Alexandra Welsch has been appointed as head of sales at Puma France, and a member of the management board, as of 01/10/2021, according to the German equipment manufacturer's subsidiary on 19/10/2021. Welsch will report to Christophe Cance, general manager of Puma France. Alexandra graduated…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 231785
• Published on
©  FIFA

FIFA: "Gaming and esports must involve more than one party controlling and exploiting all rights"

"FIFA is bullish and optimistic about its long-term future in gaming and esports" and it "must involve more than one party controlling and exploiting all rights," announced the international body on 15/10/2021. FIFA was reacting to a statement made by Cam Weber, CEO of EA Sports, on 07/10/2021…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Legal, Marketing - Communication, …
• Article # 231764
• Published on
©  NBA

NBA: Google becomes a presenting partner of the playoffs and will highlight its "Google Pixel" brand

Google, an American technology services company, has expanded its partnership with the National Basketball Association to become a marketing and technology partner of the North American league as part of a multi-year agreement that begins in 2021-22, announced the NBA on 18/10/2021, the day before…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 231640
• Published on
©  UEFA

UEFA: Gazprom presents the Euro 2020 Goal of the Tournament in the form of an NFT to P. Schick (CZE)

Gazprom, a Russian energy supplier, has activated its partnership with UEFA and presented the Euro 2020 Goal of the Tournament in the form of an NFT to Czech striker Patrik Schick during a video conference organised on YouTube by UEFA on 15/10/2021. The digital asset was designed by Russian…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 231585
• Published on