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©  Wolves
Wolverhampton Wanderers FC: Royal Caribbean (cruises), training wear partner (2021-2023)

Royal Caribbean International, an American cruise company, has become the official "training wear partner" of Wolverhampton Wanderers FC (Premier League) for two seasons (2021-2023), announced the English club on 10/09/2021. Royal Caribbean International has been granted the status of main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228344
• Published on 15/09/21 at 16:00
©  Manchester City FC
WeWork (workspaces), official partner of Manchester City (Premier League) and New York City FC (MLS)

Manchester City FC (Premier League) and New York City FC (MLS), both belonging to the investment holding company City Football Group (CFG), have entered into a partnership with WeWork, an American company specialised in the provision of flexible offices and co-working spaces, announced the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228329
• Published on 15/09/21 at 14:40
©  UEFA
UEFA/2021-22: eight official partners for the Champions League, seven for the Europa League

Mastercard (payment solutions, USA), Heineken (beer, NED), PepsiCo (beverages, USA), Just Eat Takeaway.com (meal delivery service, NED), FedEx (logistics, USA), Gazprom (energy, RUS), PlayStation (video game console, Sony, JPN) and Expedia Group / Hotels.com (online hotel booking, USA) are the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 228276
• Published on 15/09/21 at 11:40
©  LaLiga
Spain: Socios.com becomes a "global fan engagement partner" of LaLiga from 2021-22

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a "global fan engagement partner" (second level) of LaLiga from 2021-22, announced the Spanish professional league on 14/09/2021. Socios.com has 1.3 million users…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228307
• Published on 15/09/21 at 11:00
©  Parimatch
Premier League: Parimatch (betting), partner of Aston Villa, Brighton & Hove Albion and Southampton

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an "official betting partner" (second level) of the Premier League clubs Aston Villa FC, Brighton & Hove Albion FC and Southampton FC, for three seasons (2021-2024), announced the Cypriot company on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 228149
• Published on 14/09/21 at 14:40
©  Valence CF
Valencia CF: Socios.com gives fans the chance to choose the message displayed on the club's shirts

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has activated its partnership with Valencia CF (LaLiga Santander) and is offering fans the opportunity to choose the message that will be displayed on the club's shirts…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 228192
• Published on 14/09/21 at 14:00
©  Olympique Lyonnais
Merchandising: an average of 271 products sold by each of the 20 Ligue 1 Uber Eats clubs in 2021-22

On average, Ligue 1 Uber Eats clubs sell 271 products in their shops, according to Licensing For Growth, an agency specialised in licensing and merchandising for sport and entertainment, which presented a study on the merchandising of Ligue 1 clubs on 13/09/2021. 16 of the 20 Ligue 1 clubs are…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 228100
• Published on 13/09/21 at 14:00
©  Vinci
Exclusive Vinci Cup: "Making the competition mixed seemed to us to be a strong signal" (P. Coppey, Vinci)

"In view of the common challenges of Vinci and Paris FC (Ligue 2 BKT), transforming the Vinci Cup into a mixed competition seemed to us to be a strong signal. In the Vinci group, we have a very proactive policy in this area, to promote diversity and equal opportunities, and to increase the number…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 227903
• Published on 13/09/21 at 12:00
©  Lega Serie A
Italy: EA Sports (video games), title sponsor of the Supercoppa Italiana from 2022-23

EA Sports, an American video game publisher belonging to the Electronic Arts group, has acquired the naming rights to the Supercoppa Italiana from the 2022-23 season, according to the Lega Serie A, the competition's organising body, on 10/09/2021. The competition will be known as the "EA Sports…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228076
• Published on 13/09/21 at 11:15
©  Aston Martin Cognizant F1 Team
Formula 1: Aston Martin promotes the 25th James Bond film "No Time To Die" on its cars

Aston Martin Cognizant F1 Team will replace its brand logo on its single-seater cars with "007", the number of the fictional character James Bond created by Ian Fleming, for the 2021 Italian Grand Prix weekend from 09 to 12/09/2021, according to the racing team on 09/09/2021. The British…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Social Networks
• Article # 227968
• Published on 10/09/21 at 16:40