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©  Atalanta BC
Serie A TIM: RadiciGroup (chemicals), sleeve sponsor of Atalanta BC for the Champions League

RadiciGroup, an Italian chemical group based in Bergamo (ITA), has extended its partnership with Atalanta BC (Serie A TIM) and will feature as a sleeve sponsor for 2021-22 Champions League matches, announced the club on 09/09/2021. UEFA is authorising sleeve sponsorship for the first time from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 227986
• Published on 10/09/21 at 16:00
©  RCD Espanyol
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 227999
• Published on 10/09/21 at 15:20
©  D.R.
Paris Saint-Germain: Crypto.com to pay part of its partnership in cryptocurrency

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform with 10 million active accounts, is to become the "official cryptocurrency platform" of Paris Saint-Germain (Ligue 1 Uber Eats) from the 2021-22 season, according to the French club on 10/09/2021. The value of this multi-year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 227959
• Published on 10/09/21 at 14:00
©  AS Roma
AS Roma: Uber Eats (meal delivery app) enters its first partnership in the Serie A TIM

Uber Eats, a meal delivery application and subsidiary of the Uber taxi application, has become an official partner of AS Roma (Serie A TIM) from the 2021-22 season, announced the club on 09/09/2021.  This is Uber Eats' first football sponsorship deal in Italy. The application, also a title…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 227899
• Published on 10/09/21 at 11:40
©  Sorare
LaLiga: Sorare (NFT) signs a licensing agreement with LaLiga Santander and LaLiga SmartBank

Sorare, a French startup and developer of a blockchain enabled fantasy football platform, has signed a licensing agreement with LaLiga to produce digital trading cards (NFTs) featuring LaLiga Santander and LaLiga SmartBank players, announced the Spanish League on 09/09/2021. "LaLiga is the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 227938
• Published on 10/09/21 at 11:00
©  ITF
Tennis: Lexus (car manufacturer), partner and "official car" of the 2021 Davis Cup finals

Lexus, a car brand belonging to the Japanese car manufacturer Toyota, has become a partner and "official car" of the 2021 Davis Cup by Rakuten finals, announced the ITF and Kosmos Group, organisers of the competition, on 09/09/2021. Lexus will be responsible for the official transport of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 227910
• Published on 10/09/21 at 10:20
©  Shehan Hanwellage, via Kia France
Exclusive Marketing: "A third of our investments go to esports" (Olivier Bouelharrag, Kia France)

"Esports allows us to work on a marketing tool that has enormous potential. Kia France has decided to have a specific budget for esports in order to work on this territory locally. It's a deliberate choice, we must be the only ones in Europe to operate in this way. From a budgetary point of view…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Activation, …
• Article # 227831
• Published on 10/09/21 at 09:40
©  FC Inter Milan
Serie A TIM: Manpower Group (HR) extends as an official partner of FC Inter Milan

Manpower Group, an American company specialised in human resources consulting, recruitment and temporary work, has extended its partnership with FC Inter Milan (Serie A TIM) "for the coming seasons," announced the club on 09/09/2021. Manpower Group has the status of "official HR partner,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 227880
• Published on 09/09/21 at 17:10
©  France 2023
Rugby: 2023 World Cup ball to display the names of each of the 10 host cities

The GIP France 2023, the organising body of the Rugby World Cup France 2023, has presented the official ball two years ahead of the competition (to be held from 08/09 to 28/10/2023), on 08/09/2021. "We wanted to be the Rugby World Cup for the territories, and the official competition ball will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 227859
• Published on 09/09/21 at 15:20
©  Arsenal FC
Premier League: Sokin (payment solutions), official partner of Arsenal FC from 2021-22

Sokin, a UK-based provider of monthly subscription payment solutions to individuals and businesses, has become the "official money transfer partner" of Arsenal FC (Premier League) from 2021-22, announced the club on 08/09/2021. Sokin has been granted official partner status, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 227741
• Published on 08/09/21 at 15:30