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©  AFTV 1. FC Union Berlin
Bundesliga: Comedy Central (TV), sleeve sponsor of 1.FC Union Berlin for the DFB-Pokal and UECL

Comedy Central, a German free-TV channel belonging to the american multinational mass media and entertainment conglomerate ViacomCBS, has become a partner of 1. FC Union Berlin (Bundesliga) for the 2021-22 season, announced the club on 05/08/2021. As part of the agreement, Comedy Central will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 225521
• Published on 06/08/21 at 15:40
©  Tottenham Hotspur FC
Premier League: Getir (meal delivery service), global partner of Tottenham Hotspur (2021-2024)

Getir, a Turkish meal delivery application, has become a partner of Tottenham Hotspur FC (Premier League) from 2021-22 as part of a three-year agreement until 2023-24, announced the London (ENG) club on 06/08/2021. Getir ("bring" in Turkish), has the status of global partner, the first level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225566
• Published on 06/08/21 at 15:20
©  ASM
AS Monaco: TheCorner.com (e-commerce) "official fashion retail partner" for 2021-2024

TheCorner.com, an Italian shop specialised in luxury online sales, has become the "official fashion retail partner" of AS Monaco FC (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 05/08/2021. TheCorner.com has the status of official supplier the fourth level in AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225558
• Published on 06/08/21 at 15:00
©  Free
Free: promotion of the "Free Ligue 1" application through partnerships with 12 top flight clubs

Free, a French telecommunications operator that broadcasts Ligue 1 Uber Eats over the 2020-2024 cycle (digital lot, see below), has become a partner of FC Nantes, AS Saint-Étienne and Angers SCO from 2021-22, announced the three top flight clubs on 04 and 05/08/2021. These agreements, the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 225524
• Published on 06/08/21 at 12:20
©  Leeds United FC
Premier League: Leeds United launch first fan token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner (second level) of Leeds United FC (Premier League) from 2021-22, announced the club on 05/08/2021. As part of the agreement, the Malta-based…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 225531
• Published on 06/08/21 at 11:40
©  Cagliari Calcio
Cagliari Calcio: Latte Arborea (dairy products) extends as sleeve sponsor for two additional seasons

Latte Arborea, a dairy cooperative based in Arborea, on the island of Sardinia (ITA), has extended as partner and sleeve sponsor of Cagliari Calcio (Serie A TIM) "for the 2021-22 and 2022-23 seasons," announced the club on 05/08/2021. Latte Arborea will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225508
• Published on 06/08/21 at 11:00
©  English Football League
England: eBay (e-commerce) partners with the EFL to support local small businesses

eBay, an American e-commerce platform, has become an official partner of the English Football League (EFL) for three seasons (2021-2024), announced the body on 05/08/2021. As part of the agreement, the two entities are launching the "Small Businesses United" initiative, which aims to provide…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 225536
• Published on 06/08/21 at 10:20
©  West Ham United FC
Premier League: Vitality (insurance), official partner of West Ham United FC from 2021-22

Vitality, a private medical insurance company based in the UK, has become an official "wellness partner" of West Ham United FC (Premier League) from the 2021-22 season, announced the club on 05/08/2021. Vitality has the status of official partner, the third level in West Ham United's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225501
• Published on 05/08/21 at 16:00
©  D.R.
Exclusive Sponsorship: major changes among Ligue 1 Uber Eats clubs for the 2021-22 season

The 2021-22 Ligue 1 Uber Eats season begins this Friday 06/08/2021 with 44 new sponsorship deals among the 20 participating clubs (as of 04/08/2021), compared to 76 over the entire 2020-21 season. AS Monaco FC is the club that has signed the most sponsorship deals, with five new contracts. ASM…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Betting, …
• Article # 225470
• Published on 05/08/21 at 15:20
©  RCSA
RC Strasbourg Alsace: Europa-Park (theme park) extends as an official sponsor (2021-2023)

Europa-Park, a German theme park located 50km from Strasbourg (Bas-Rhin, FRA), has extended its partnership with RC Strasbourg Alsace (Ligue 1 Uber Eats) for two additional seasons (2021-2023), announced the club on 03/08/2021. The park continues to be the title sponsor of the Family Stand as well…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 225411
• Published on 05/08/21 at 14:40