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©  RedBull Racing
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (July 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. From this 2021 season, which began on the weekend of 26/03/2021 with the Bahrain Grand…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 222396
• Published on 01/07/21 at 15:00
©  Norwich City FC
Premier League: Joma succeeds Erreà as equipment supplier of Norwich City FC from 2021-22

Joma has become the official equipment supplier of Norwich City FC from 2021-22, announced the club promoted to the Premier League for the 2021-22 season, on 01/07/2021. This is a "record-breaking sponsorship deal" for the club. "Joma will supply the club with all first-team, academy and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222432
• Published on 01/07/21 at 13:20
©  AC Milan
Serie A TIM: Snaipay (payment services) renews as a partner of AC Milan

Snaipay, a payment services platform belonging to the sports betting company Snaitech, has renewed its partnership with AC Milan (Serie A TIM), announced the Italian club on 30/06/2021. Neither the duration nor the value of the partnership has been communicated. Snaipay has the status of major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Merchandising - Licensing
• Article # 222381
• Published on 01/07/21 at 11:40
©  FFF
France: launch of the "Copa Coca-Cola" the FFF's first amateur futsal competition

Coca-Cola France, a subsidiary of The Coca-Cola Company, has activated its partnership with the French Football Federation and become the sponsor of the first edition of the "Copa Coca-Cola", the first competition for amateur futsal clubs, announced the FFF on 30/06/2021. "This new futsal…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 222337
• Published on 01/07/21 at 09:40
©  SL Benfica
Portugal: adidas extends as equipment supplier of SL Benfica until 2026-27

Adidas has extended its partnership with SL Benfica (Liga Portugal Bwin) for an additional six seasons (2021-2027), according to the club and the German equipment manufacturer on 30/06/2021. "This is one of the most successful partnerships in the world of football, with the Portuguese club and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 222318
• Published on 30/06/21 at 16:20
©  LOSC Lille
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 222310
• Published on 30/06/21 at 15:00
©  F1
Formula 1: Crypto.com, global partner and first sponsor of the new "Sprint Qualifying Format"

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become a global partner of Formula One Group until the end of the 2021 Formula One World Championship season, announced the body on 29/06/2021. Crypto.com joins Saudi Aramco (oil), DHL, Emirates, Heineken, Pirelli and Rolex as a…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 222235
• Published on 30/06/21 at 13:20
©  AS Monaco FC
AS Monaco FC: eToro (trading) main shirt sponsor for Ligue 1, Fedcom for European Cups

eToro, a digital trading platform founded in Tel Aviv (ISR), has extended its partnership with AS Monaco FC and become the club's main shirt sponsor for its Ligue 1 Uber Eats matches from 2021-22, announced the club on 30/06/2021. The agreement was negotiated by the marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 222274
• Published on 30/06/21 at 12:20
©  D.R.
Sporting CP: Nike replaces Macron as equipment supplier, Betano succeeds NOS as main shirt sponsor

Nike will become the official equipment supplier of Sporting Clube de Portugal (Liga Portugal Bwin) from the 2021-22 season, announced the Portuguese club on 28/06/2021. Nike replaces Macron, equipment supplier of the club for the 2014-2021 cycle (between €2.5m and €3m per season). On the same…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222238
• Published on 30/06/21 at 11:00
©  Phoenix Suns
Basketball: a record $1.46bn in sponsorship revenue generated by the NBA over the 2020-21 season

$1.46bn (€1.2bn as of 16/05/2021, the date of the end of the regular season) is the amount of sponsorship revenue generated by the National Basketball Association over the 2020-21 regular season (excluding the playoffs), according to the American agency IEG, which specialises in sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 222158
• Published on 29/06/21 at 15:40