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©  SL Benfica
Portugal: EA Sports (video games) renews as an official partner of SL Benfica

EA Sports, an American video game publisher from the Electronic Arts group, has renewed as an official partner of SL Benfica (Liga Portugal Bwin), announced to the club on 03/07/2021. The duration of the renewed partnership has not yet been communicated by the club. "It is natural that two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 222745
• Published on 05/07/21 at 17:55
©  As Rome
Serie A TIM: Hyundai (car manufacturer) renews as back shirt sponsor of AS Roma for 2021-22

Hyundai Motor Europe, the European subsidiary of the South Korean car manufacturer Hyundai, has extended as a partner and back shirt sponsor of AS Roma (Serie A TIM) for the 2021-22 season, announced the club on 05/07/2021. Hyundai continues to have the status of global partner, the first level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222739
• Published on 05/07/21 at 16:20
©  Bayer Leverkusen
Bundesliga: IQONIQ (social media), sleeve sponsor of Bayer 04 Leverkusen for 2021-2024

IQONIQ, a social media and fan engagement platform that focuses on the world of sports and entertainment, has become a sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for three seasons (2021-2024), announced the club on 02/07/2021. IQONIQ benefits from the status of premium partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 222717
• Published on 05/07/21 at 15:40
©  Udinese Calcio
Serie A TIM: Prosciutto di San Daniele (ham), sleeve sponsor of Udinese Calcio for 2021-22

Prosciutto di San Daniele, a recognised Protected Designation of Origin (DOP) ham from the Friuli (ITA) region, has extended as a sleeve sponsor of Udinese Calcio (Serie A TIM) for the 2021-22 season, announced the club on 01/07/2021. Prosciutto di San Daniele became Udinese Calcio's first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222652
• Published on 05/07/21 at 14:20
©  RC Lens
Ligue 1 Uber Eats: Winamax (sports betting), back shirt sponsor of RC Lens for 2021-2024

Winamax, a French sports betting operator, has become a major partner (first level) and back shirt sponsor (lower section) of RC Lens (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the French club on 02/07/2021. The agreement was negotiated by Sportfive, RC Lens' marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 222696
• Published on 05/07/21 at 12:20
©  Bayer Leverkusen
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 222606
• Published on 02/07/21 at 16:50
©  Newcastle United FC
Premier League: Newcastle United FC becomes the second English club to be equipped by Castore

British brand Castore has become the equipment supplier of Newcastle United FC (Premier League) from 2021-22 and for several seasons, announced the club on 02/07/2021. The deal is reported to be worth £5m per season (€5.8m/season). This marks Castore's second Premier League partnership in its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 222581
• Published on 02/07/21 at 15:40
©  OL
Ligue 1 Uber Eats: Boulanger, official partner of Olympique Lyonnais for 2 seasons (2021-2023)

Boulanger, a French retailer specialising in leisure, multimedia and household appliances, has become a partner of Olympique Lyonnais (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 02/07/2021. The agreement was negotiated by the marketing agency Sportfive. The French…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222560
• Published on 02/07/21 at 13:20
©  RCD Mallorca
LaLiga Santander: Nike succeeds Umbro as RCD Mallorca's equipment supplier for 2021-2026

Nike has become the official equipment supplier of RCD Mallorca for five seasons (2021-2026), announced the club promoted to LaLiga Santander for the 2021-22 season, on 01/07/2021. The American equipment manufacturer succeeds Umbro, the club's equipment supplier for the last five seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222550
• Published on 02/07/21 at 11:40
©  D.R.
Ligue 1 Uber Eats: Bistro Régent, back shirt sponsor of FC Girondins de Bordeaux for 2021-2024

Bistro Régent, a French restaurant chain, has renews its partnership (first level) with FC Girondins de Bordeaux (Ligue 1 Uber Eats) for an additional three seasons (2021-2024), announced the club on 01/07/2021. The Bistro Régent logo will now be displayed on the back of the shirts of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222461
• Published on 01/07/21 at 17:30