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©  Hellas Verona FC
Serie A TIM: Sinergy (energy) extends as main shirt sponsor of Hellas Verona FC (2021-2024)

Sinergy Luce e Gas, an Italian company specialised in energy, has extended as the main shirt sponsor of Hellas Verona FC (Serie A TIM) for an additional three seasons (2021-2024), announced the club on 25/06/2021. The company, founded in Verona in 2017, has been featured on Hellas Verona's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 222124
• Published on 29/06/21 at 11:40
Nike: a turnover of $44.5bn (+19%) in 2021 including "football" revenues of $1.68bn (+7%)

Nike has posted a turnover of $44.538bn (€36.5bn) for the fiscal year 2021 (from 01/06/2020 to 31/05/2021), an increase of 19% (-2% excluding exchange rate effects) compared to 2020 ($33.6bn), announced the American equipment manufacturer on 24/06/2021. The Nike brand contributed 94.9% of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 222019
• Published on 28/06/21 at 16:30
©  Elche CF
LaLiga Santander: TM Grupo Inmobiliario renews as main shirt sponsor of Elche CF for 2021-22

TM Grupo Inmobiliario, a real estate, tourism and hotel projects company based in Alicante (ESP), will continue as the main shirt sponsor of Elche CF (LaLiga Santander) for sixth consecutive season, announced the Spanish club on 25/06/2021.  "The union between the two entities, both a benchmark…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222001
• Published on 28/06/21 at 16:00
©  Norwich City FC
Norwich City FC: Lotus replaces BK8 Sports (betting) as main shirt sponsor for 2021-22

Lotus, a British car manufacturer based in Norwich (ENG), has become a principal partner and main shirt sponsor of Norwich City FC (Premier League) for the 2021-22 season, announced the 2020-21 Sky Bet Championship champions (promoted to the Premier League for 2021-22), on 25/06/2021. The club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 221964
• Published on 28/06/21 at 15:00
©  OL
Exclusive Olympique Lyonnais: "MG Motor, one of the three biggest partners of the men's team" (Cyrille Groll)

"Olympique Lyonnais (Ligue 1 Uber Eats) has been chosen as the new flagship of MG Motor's communication. This is an important investment for them. The brand becomes one of the three biggest partners of the OL men's team," said Cyrille Groll, director of business development at Olympique Lyonnais…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 221984
• Published on 28/06/21 at 14:20
©  D.R.
Regulations: UEFA authorises clubs to display a sleeve sponsor for European competitions

European football clubs have been authorised to display a sleeve sponsor in UEFA's European club competitions from 2021-22. In detail, teams will be allowed to display a single sponsor on the left sleeve of their shirts in a total area not exceeding 100 cm2 (maximum letter height 12cm). This…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 221966
• Published on 28/06/21 at 11:00
©  ASO
Tour de France 2021: a closer look at the title sponsors of the 23 participating teams

Of the 23 cycling teams taking part in the 2021 Tour de France, 19 of which are members of the UCI WorldTour and 4 of which compete in the UCI Pro Tour (second division), only 4 (17%) have a single commercial title sponsor, including "Team Ineos Grenadiers" named after the 4x4 of the car…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 221886
• Published on 25/06/21 at 17:50
©  Norwich City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 221912
• Published on 25/06/21 at 17:10
©  EFL
England: Carabao (energy drinks) extends as title sponsor of the EFL Cup (2022-2024)

Carabao, a Thai energy drinks brand, has extended as title sponsor of the EFL Cup and official partner of the English Football League for a further two seasons (2022-2024), announced the body on 24/06/2021. The competition will therefore retain the name "Carabao Cup" until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 221852
• Published on 25/06/21 at 14:00
©  OL
Ligue 1: British car manufacturer MG Motor becomes sleeve sponsor of Olympique Lyonnais (2021-2024)

MG Motor, a British car manufacturer belonging to the Chinese group Shanghai Automotive Industry Corporation (SAIC), has become a major partner and sleeve sponsor of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 25/06/2021. The agreement, which…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 221836
• Published on 25/06/21 at 12:00