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©  AC Milan
Serie A TIM: REPX (fintech) enters licensing partnership with AC Milan from 2021

REPX, a UK private equity firm and financial technology company, has become a licensing partner of AC Milan (Serie A TIM), announced the Italian club on 11/06/2021. "The new licensing partnership entails the launch of a new debit card created for the true AC Milan fans, who will be able to…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing, Sponsors - Partners
• Article # 220498
• Published on 14/06/21 at 12:20
©  D.R.
2.Bundesliga: adidas to succeed Umbro as FC Schalke 04's equipment supplier from 2022-23

adidas will become the official equipment supplier of FC Schalke 04, relegated to the 2.Bundesliga for 2021-22, from 2022-23 and for five seasons (2022-2027), announced the club on 11/06/2021. As part of the agreement, 11teamsports, a sporting goods retailer, will be responsible for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 220542
• Published on 14/06/21 at 11:40
©  FIGC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 220495
• Published on 11/06/21 at 18:15
©  SPFL
Scotland: Cinch becomes title sponsor of the top 4 divisions via record partnership with the SPFL

Cinch, a British online car sales platform belonging to Constellation Automotive Group, has become a partner of the Scottish Professional Football League, and has obtained the naming rights to the four men's divisions from 2021-22 for five seasons (2021-2026), announced the Scottish body on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 220427
• Published on 11/06/21 at 15:45
©  Alipay
Euro 2020: blockchain technology integrated into the Top Scorer trophy sponsored by Alipay

AntChain, a blockchain subsidiary of Ant Group (CHN), has become a partner of UEFA for five seasons (2021-2026), announced the body on 10/06/2021. AntChain thus becomes the "official global blockchain partner" of Euro 2020. As part of the agreement, AntChain will provide its tech services to…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 220455
• Published on 11/06/21 at 14:20
©  FC Nantes
Ligue 1: Univers City Immo succeeds Maisons Pierre as shorts sponsor of FC Nantes in 2021-22

Univers City Immo, a property developer based in Vertou (Loire-Atlantique, FRA), has become a partner and front shorts sponsor of FC Nantes (Ligue 1 Uber Eats) from 2021-22, announced the club on 09/06/2021. Flamino (fuel) has been displayed as a back shorts sponsor of FC Nantes since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 220414
• Published on 11/06/21 at 13:20
©  D.R.
World Rugby: Mastercard committed to women's rugby, including the WXV competition, until 2025

Mastercard has renewed and extended its partnership with World Rugby by becoming a founding global partner of its Women in Rugby programme and a global partner of the 2021 Rugby World Cup, 2025 Rugby World Cup and the WXV, the annual women's world competition that will start in 2023, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 220345
• Published on 11/06/21 at 11:00
©  Rogue
esports: Kia extends with Rogue, Betway partners with G2 Esports for the resumption of the LEC 2021

Kia, South Korean car manufacturer, has extended its partnership with the American esports organisation Rogue, from the League of Legends European Championship (LEC) Summer Split 2021 (summer segment) which begins on 11/06/2021, announced the American organisation belonging to the group…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital
• Article # 220342
• Published on 11/06/21 at 10:20
©  England Store/Nike
Euro 2020: Nike - most represented equipment supplier with 9 countries under contract, adidas with 8

Nike is the most represented equipment supplier at Euro 2020 with nine federations under contract, including France, England and Portugal. Eight teams are equipped by adidas, including Germany and Spain, while four are supplied by Puma including Italy and Switzerland. Behind these three giants of…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Merchandising - Licensing, …
• Article # 220279
• Published on 10/06/21 at 14:30
©  Angers SCO
Ligue 1 Uber Eats: P2i (real estate) extends as sleeve sponsor of Angers SCO for 2021-2023

P2i, a real estate developer from Angers (FRA), has extended as a sleeve sponsor of Angers SCO (Ligue 1 Uber Eats) for two additional seasons (2021-2023), announced the group on 09/06/2021. P2i has been a sleeve sponsor of the Anjou club since 2019-20. The club did not have a sleeve sponsor in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 220275
• Published on 10/06/21 at 13:30