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©  OL
Video games: adidas presents a virtual Olympique Lyonnais shirt available on FIFA 21 (EA Sport)

adidas and Olympique Lyonnais (Ligue 1 Uber Eats) have presented the "Rio" a virtual shirt, and the club's 4th kit for 2020-21, available exclusively on the FIFA 21 video game (published by EA Sports) on 28/04/2021. This virtual shirt will not be available in physical form. "In February 2021…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 216070
• Published on 29/04/21 at 12:20
©  Puma
Epic Games: Puma and Neymar Jr. (new avatar) offer a series of activations within Fortnite

Epic Games, an American video game publisher, has signed a licensing agreement with Neymar da Silva Santos Júnior (Paris Saint-Germain) and his partner Puma so that the Brazilian player has his own avatar and the brand offers a series of activations within the shooter video game Fortnite…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 215869
• Published on 29/04/21 at 11:40
©  Vinciane Lebrun / Voyez-Vous - Via Curpa
Exclusive Cupra: "A partnership is an embodiment of shared values" (Élise Remark, Seat Group)

"More than an investment in a partnership, what must be looked at is the formalisation of an exchange of good practices. A partnership is an embodiment of shared values, a common adventure. Through our ambassadors, we are looking for strong personalities, who carry values that have a real impact…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 215960
• Published on 29/04/21 at 10:10
©  World Rugby
Rugby: Asahi (beer, JPN), third worldwide partner of the 2023 World Cup in France

Japanese beer brand Asahi has become a "worldwide partner" (first level) of World Rugby for the 2023 Rugby World Cup in France (from 08/09 to 28/10/2023), announced the body on 27/04/2021. "The announcement that a Japanese brand is joining the Rugby World Cup 2023 commercial family follows a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 215965
• Published on 28/04/21 at 18:05
©  SSC Napoli
SSC Napoli: Konami, official video game partner and training centre naming rights holder (2021-2023)

Konami, a Japanese video game publisher, has become an official partner of SSC Napoli (Serie A TIM) for two seasons (2021-2023), announced the club on 28/04/2021. From 2021-22, Konami will hold the exclusive license to the club's assets (logo, digitization of players, stadium, etc.) to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 216011
• Published on 28/04/21 at 16:45
©  Eintracht Frankfurt
Bundesliga: Sportfive to support Eintracht Frankfurt for marketing of virtual perimeter advertising

Sportfive, a sports marketing agency, will support Eintracht Frankfurt (Bundesliga) in the deployment of geo-located virtual advertising for the Asian market until the end of 2023-24, the club announced on 27/04/2021. "Eintracht Frankfurt has commissioned sports business agency Sportfive…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 215962
• Published on 28/04/21 at 14:44
©  FIFA
Qatar 2022: Chinese group Hisense (electronics), official sponsor of the XXII World Cup

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has become an official sponsor of the 2022 World Cup in Qatar, announced FIFA on 27/04/2021. The competition will take place in the emirate from 21/11 to 18/12/2022. Hisense has the status of official sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 215941
• Published on 28/04/21 at 11:35
©  VHB
Post-Covid sport: putting market intelligence at the heart of strategies (News Tank / Sporsora)

"In a world where everything is accelerating, having the right (reliable, validated), and useful information in good time is crucial, as is being able to exchange with peers, colleagues, partners and, competitors," stated News Tank Network (which includes News Tank Football and News Tank Sport…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 215725
• Published on 27/04/21 at 13:20
©  Valencia CF
LaLiga Santander: Acronis, official cyber protection partner of Valencia CF until 2023-24

Acronis, a Swiss-Singaporean company specialised in computer storage and data protection, has become an official partner of Valencia CF (LaLiga Santander) from 2020-21 for three seasons (2021-2024), announced the club on 26/04/2021. Acronis has the status of official cyber protection partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 215737
• Published on 27/04/21 at 11:40
©  Sheffield United FC
Premier League: JD Sports (distributor), retail partner of Sheffield United FC from 2021

JD Sports, a UK distributor of sporting goods, has become a retail partner of Sheffield United FC (Premier League), announced the English club on 23/04/2021.  "Sheffield United will now be a part of the continued expansion of JD's football portfolio. The new agreement will see a selection of JD…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 215680
• Published on 26/04/21 at 16:05