Sponsors & Partners: archives 2021 (page 59/81)

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©  Puma

Epic Games: Puma and Neymar Jr. (new avatar) offer a series of activations within Fortnite

Epic Games, an American video game publisher, has signed a licensing agreement with Neymar da Silva Santos Júnior (Paris Saint-Germain) and his partner Puma so that the Brazilian player has his own avatar and the brand offers a series of activations within the shooter video game Fortnite…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 215869
• Published on
©  Vinciane Lebrun / Voyez-Vous - Via Curpa

Exclusive Cupra: "A partnership is an embodiment of shared values" (Élise Remark, Seat Group)

"More than an investment in a partnership, what must be looked at is the formalisation of an exchange of good practices. A partnership is an embodiment of shared values, a common adventure. Through our ambassadors, we are looking for strong personalities, who carry values that have a real impact…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 215960
• Published on
©  World Rugby

Rugby: Asahi (beer, JPN), third worldwide partner of the 2023 World Cup in France

Japanese beer brand Asahi has become a "worldwide partner" (first level) of World Rugby for the 2023 Rugby World Cup in France (from 08/09 to 28/10/2023), announced the body on 27/04/2021. "The announcement that a Japanese brand is joining the Rugby World Cup 2023 commercial family follows a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 215965
• Published on
©  SSC Napoli

SSC Napoli: Konami, official video game partner and training centre naming rights holder (2021-2023)

Konami, a Japanese video game publisher, has become an official partner of SSC Napoli (Serie A TIM) for two seasons (2021-2023), announced the club on 28/04/2021. From 2021-22, Konami will hold the exclusive license to the club's assets (logo, digitization of players, stadium, etc.) to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 216011
• Published on
©  Eintracht Frankfurt

Bundesliga: Sportfive to support Eintracht Frankfurt for marketing of virtual perimeter advertising

Sportfive, a sports marketing agency, will support Eintracht Frankfurt (Bundesliga) in the deployment of geo-located virtual advertising for the Asian market until the end of 2023-24, the club announced on 27/04/2021. "Eintracht Frankfurt has commissioned sports business agency Sportfive…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 215962
• Published on
©  FIFA

Qatar 2022: Chinese group Hisense (electronics), official sponsor of the XXII World Cup

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has become an official sponsor of the 2022 World Cup in Qatar, announced FIFA on 27/04/2021. The competition will take place in the emirate from 21/11 to 18/12/2022. Hisense has the status of official sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 215941
• Published on
©  VHB

Post-Covid sport: putting market intelligence at the heart of strategies (News Tank / Sporsora)

"In a world where everything is accelerating, having the right (reliable, validated), and useful information in good time is crucial, as is being able to exchange with peers, colleagues, partners and, competitors," stated News Tank Network (which includes News Tank Football and News Tank Sport…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 215725
• Published on
©  Valencia CF

LaLiga Santander: Acronis, official cyber protection partner of Valencia CF until 2023-24

Acronis, a Swiss-Singaporean company specialised in computer storage and data protection, has become an official partner of Valencia CF (LaLiga Santander) from 2020-21 for three seasons (2021-2024), announced the club on 26/04/2021. Acronis has the status of official cyber protection partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 215737
• Published on
©  Sheffield United FC

Premier League: JD Sports (distributor), retail partner of Sheffield United FC from 2021

JD Sports, a UK distributor of sporting goods, has become a retail partner of Sheffield United FC (Premier League), announced the English club on 23/04/2021.  "Sheffield United will now be a part of the continued expansion of JD's football portfolio. The new agreement will see a selection of JD…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 215680
• Published on
©  RB Leipzig

esports: Motorola Deutschland (telecoms), official supplier of RB Leipzig's RBLZ Gaming on FIFA

Motorola Deutschland, the German subsidiary of the telecommunications company owned by the Chinese group Lenovo, has extended its partnership with RB Leipzig (Bundesliga) and become the official supplier of the club's esports section, RBLZ Gaming, on 22/04/2021. This agreement comes weeks…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 215560
• Published on