Sponsors & Partners: archives 2021 (page 62/81)

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©  Spezia

Serie A TIM: Acerbis extends as equipment supplier of Spezia Calcio for 2021-2023

The Italian brand Acerbis has extended as the official equipment supplier of AC Spezia Calcio (Serie A TIM) for an additional two seasons (2021-2023), announced the Italian club 08/04/2021. Acerbis, a group based in Bergamo (ITA), has been a partner of La Spezia since 2015-16. "Since then, this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 214092
• Published on
©  Southampton FC

Southampton FC: Sportsbet.io (betting) renews with option for club to receive bonuses in Bitcoin

Sportsbet.io, the brand of Estonian cryptocurrency sports betting operator Coingaming, has extended as a partner and main shirt sponsor of Southampton FC (Premier League) for three additional seasons (2021-2023), announced the club on 08/04/2021. "The deal is the biggest sponsorship agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 214086
• Published on
©  Formule E

Formula E: 3-year agreement with UNICEF to support its Safe and Healthy Environment Fund

Formula E has entered into a three-year agreement with UNICEF in support of its Safe and Healthy Environment Fund, which aims "to deliver environmental programmes and policy actions for children and young people around the world," said the organiser of the electric single-seater world championship…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Sponsors - Partners, Stadiums
• Article # 214076
• Published on
©  Scottish Rugby Union

Rugby/Scotland: Peter Vardy jersey sponsor of the men's XV, BT remains Murrayfield's naming partner

Peter Vardy, a Scottish car dealership, is to become a principal partner (first level) of the Scottish Rugby and main jersey sponsor of its men's rugby union team "in a four year deal commencing in the summer of 2021," announced the body 07/04/2021. The car dealership was previously Scottish…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 213994
• Published on
©  FC Inter Milan

FC Inter Milan: Nike launch capsule collection and 4th shirt featuring the club's new logo

After the launch of its new logo, FC Inter Milan (Serie A TIM) and its official equipment supplier Nike have launched "I M", a capsule collection which includes a special fourth shirt, "the first to feature the new visual identity of the club," announced Inter on 07/04/2021. "The I M collection…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 213967
• Published on
©  CBF

Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 07/01/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 213862
• Published on
©  Banco Santander

Spain: Banco Santander extends as title sponsor of LaLiga's championships until 2022-23

Banco Santander, title sponsor (first level) of LaLiga's professional football championships, has extended its agreement for two additional seasons (2021-22 and 2022-23), plus an optional season (2023-24), announced the League and the Spanish banking group on 07/04/2021. In 2020-21, the total…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 213872
• Published on
©  FC Inter Milan

Serie A TIM: Acqua S.Bernardo (water), official partner of FC Inter Milan until 2021-22

Acqua S.Bernardo, a mineral water brand from the Italian group Montecristo, has become the official water partner of FC Inter Milan (Serie A TIM) for the remainder of 2020-21 and the 2021-22 season, announced the Italian club on 06/04/2021. Acqua S.Bernardo benefits the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 213738
• Published on
©  Hummel

1. FC Köln: Hummel to succeed Uhlsport as equipment supplier from 2022-2027 for €4m per season

Hummel, is to become the official equipment supplier of 1. FC Köln (Bundesliga) for five seasons from 2022-23 until the end of the 2026-27 season, announced the Danish equipment manufacturer on 02/04/2021. The agreement was negotiated by Infront, the club's marketing agency. The deal is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 213786
• Published on
©  Guinness Six Nations

The strategies of investment firms, very active in sport in times of crisis

The Luxembourg investment firm CVC Capital Partners has agreed to invest up to £365m (€426m) to acquire one-seventh (14.3%) of Six Nations Rugby, the organising body of the Six Nations tournament, on 11/03/2021. The deal confirms the growing appeal of sports properties to investment firms…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 212971
• Published on