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©  Beşiktaş JK
Sponsorship: Icrypex acquires naming rights to the Besiktas JK basketball club, pays in bitcoins

Icrypex, a Turkish cryptocurrency company, has become the title sponsor of the Besiktas JK basketball club in Turkey, from 2020-21, announced on 22/01/2021. This agreement is being paid for in bitcoins, up to 42 bitcoins, or 1.1 million euros as of the date of signing of the agreement. "We…
Domain(s): Sponsors & Partners
• Category(ies): Finance
• Article # 208827
• Published on 18/02/21 at 13:25
©  D.R.
adidas, which acquired Reebok in 2006 for €3.1bn, will sell the brand (valued at €803m)

"As part of the development of its new five-year strategy, adidas has concluded its assessment of strategic alternatives for Reebok. As a result of this review, the company has now decided to begin a formal process aimed at divesting Reebok," announced the German group on 16/02/2021. adidas…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 208807
• Published on 18/02/21 at 12:00
©  Hublot
Premier League: Hublot launches co-branded smartwatch that sends notifications to fans

Hublot, Swiss watchmaker, activated its partnership with the Premier League by launching a connected watch in the colours of the English first division, announced the group on 16/02/2021. Hublot has been the official timekeeper of the Premier League since 09/09/2020. The "Big Bang E Premier…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 208722
• Published on 18/02/21 at 11:24
©  AS Roma
Serie A TIM: New Balance to succeed Nike as equipment supplier of AS Roma from 2021-22

New Balance has become the official equipment supplier of AS Roma (Serie A TIM) from the 2021-22 season, announced the Italian club on 16/02/2021. The agreement is planned to last three seasons and valued between €3m and €4m, according to the specialised daily newspaper Il Romanista. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 208588
• Published on 17/02/21 at 09:30
©  NASCAR
NASCAR: 85 fan tweets selected and painted on the Daytona 500 mile start line

Painting 85 supportive tweets chosen from among those submitted by the fans on the starting line was the initiative put in place by NASCAR, on the occasion of the Daytona 500 mile automobile race, contested on the Daytona Speedway (Daytona Beach, Florida, USA), on 14/02/2021. "Messages for…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 208539
• Published on 16/02/21 at 13:29
©  News Tank
Exclusive e-Think Sport 2021: clubs, leagues, media, and marketing, a 4-gear engine event to start the year

Clubs, leagues, media, and marketing, these were the four main themes addressed during e-Think Sport 2021, the fifth edition of the annual event organized by News Tank Football over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. In tribute to Gérard Houllier, Ambassador of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 208374
• Published on 16/02/21 at 11:14
©  News Tank
e-Think Sport 2021: clubs, leagues, media, and marketing the 4 themes of a 100% digital event

Clubs, leagues, media, and marketing, these were the four main themes addressed during e-Think Sport 2021, the fifth edition of the annual event organized by News Tank Football over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. The 2017 and 2018 editions of this conference…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 208373
• Published on 16/02/21 at 10:49
©  Will Cornelius, via Adidas
2020-21 Champions League: adidas and UEFA present the official ball for the final stages

adidas and UEFA have presented the "Final Istanbul 21", the official ball of the final stages of the 2020-21 Champions League, on 15/02/2021. The Round of 16 matches will start on 16/02/2021 with FC Barcelona - Paris Saint-Germain and RB Leipzig - Liverpool FC at 21:00 CET. "A milestone will…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 208428
• Published on 15/02/21 at 17:34
Under Armour: a turnover of $4.47bn (-15%) and net loss of $549.1m in 2020

Under Armour posted a turnover of $4.474bn (€3.64bn on 31/12/2020) for the financial year 2020 hit by the Covid-19 pandemic, down 15% compared to 2019 ($5.26bn, €4.68bn at 31/12/2019), announced the American equipment manufacturer on 10/02/2021. The company founded in 1996 had previously recorded…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 208430
• Published on 15/02/21 at 16:45
©  Real Madrid CF
LaLiga Santander: REPX (fintech), partner of Real Madrid CF in Latin America and the Caribbean

REPX, a UK private equity firm and financial technology company, has become a regional partner of Real Madrid CF (LaLiga Santander) for Latin America (excluding Mexico) and the Caribbean from 2020-21, announced the Spanish club on 11/02/2021. REPX has from the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 208372
• Published on 15/02/21 at 13:15