Sponsors & Partners: archives 2021 (page 72/81)

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©  D.R.

adidas, which acquired Reebok in 2006 for €3.1bn, will sell the brand (valued at €803m)

"As part of the development of its new five-year strategy, adidas has concluded its assessment of strategic alternatives for Reebok. As a result of this review, the company has now decided to begin a formal process aimed at divesting Reebok," announced the German group on 16/02/2021. adidas…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 208807
• Published on
©  Hublot

Premier League: Hublot launches co-branded smartwatch that sends notifications to fans

Hublot, Swiss watchmaker, activated its partnership with the Premier League by launching a connected watch in the colours of the English first division, announced the group on 16/02/2021. Hublot has been the official timekeeper of the Premier League since 09/09/2020. The "Big Bang E Premier…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 208722
• Published on
©  AS Roma

Serie A TIM: New Balance to succeed Nike as equipment supplier of AS Roma from 2021-22

New Balance has become the official equipment supplier of AS Roma (Serie A TIM) from the 2021-22 season, announced the Italian club on 16/02/2021. The agreement is planned to last three seasons and valued between €3m and €4m, according to the specialised daily newspaper Il Romanista. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 208588
• Published on
©  NASCAR

NASCAR: 85 fan tweets selected and painted on the Daytona 500 mile start line

Painting 85 supportive tweets chosen from among those submitted by the fans on the starting line was the initiative put in place by NASCAR, on the occasion of the Daytona 500 mile automobile race, contested on the Daytona Speedway (Daytona Beach, Florida, USA), on 14/02/2021. "Messages for…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 208539
• Published on
©  News Tank

e-Think Sport 2021: clubs, leagues, media, and marketing the 4 themes of a 100% digital event

Clubs, leagues, media, and marketing, these were the four main themes addressed during e-Think Sport 2021, the fifth edition of the annual event organized by News Tank Football over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. The 2017 and 2018 editions of this conference…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 208373
• Published on
©  Will Cornelius, via Adidas

2020-21 Champions League: adidas and UEFA present the official ball for the final stages

adidas and UEFA have presented the "Final Istanbul 21", the official ball of the final stages of the 2020-21 Champions League, on 15/02/2021. The Round of 16 matches will start on 16/02/2021 with FC Barcelona - Paris Saint-Germain and RB Leipzig - Liverpool FC at 21:00 CET. "A milestone will…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 208428
• Published on

Under Armour: a turnover of $4.47bn (-15%) and net loss of $549.1m in 2020

Under Armour posted a turnover of $4.474bn (€3.64bn on 31/12/2020) for the financial year 2020 hit by the Covid-19 pandemic, down 15% compared to 2019 ($5.26bn, €4.68bn at 31/12/2019), announced the American equipment manufacturer on 10/02/2021. The company founded in 1996 had previously recorded…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 208430
• Published on
©  Real Madrid CF

LaLiga Santander: REPX (fintech), partner of Real Madrid CF in Latin America and the Caribbean

REPX, a UK private equity firm and financial technology company, has become a regional partner of Real Madrid CF (LaLiga Santander) for Latin America (excluding Mexico) and the Caribbean from 2020-21, announced the Spanish club on 11/02/2021. REPX has from the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 208372
• Published on
©  Werder

SV Werder Bremen: 188BET (betting) becomes sleeve sponsor, Haake-Beck (beer) extends partnership

188BET, an Asian sports betting operator, has become a "Top sponsor" (third level) and sleeve sponsor of SV Werder Bremen (Bundesliga) "from the beginning of February 2021," announced the club on 12/02/2021. The agreement, worth €1.5m per season, will run until the end of 2022-23, according to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 208292
• Published on
©  Deliveroo

Marketing: Deliveroo delivery staff equipped with jackets and isothermal bags in the colours of PSG

Deliveroo, a British meal delivery service, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a new PSG-branded equipment for delivery staff who are football fans in the Ile-de-France region, announced the group on 12/02/2021. The limited edition…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 208263
• Published on