Sponsors & Partners: archives 2021 (page 69/81)

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©  SAP

Bayern Munich: SAP SuccessFactors allows HR teams to "concentrate on tasks with higher added value"

"All employees of FC Bayern Munich (Bundesliga) are integrated into 'SAP SuccessFactors Employee Central', where they now have an interface that allows them, via an application, to carry out administrative tasks themselves and to modify their personal data (change their bank details, apply for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 210406
• Published on
©  D.R.

BasicNet (Kappa): a turnover of €259.7m (-15%) for the financial year 2020

BasicNet posted a turnover of €259.7m for the financial year 2020, down 15% (€305.7m in 2019), including 9.6% in the fourth quarter alone, according to the parent company of the equipment manufacturer Kappa on 02/03/2021. Royalties from its licensed distributors (see below) amounted to €46m…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 210249
• Published on
©  D.R.

FC Inter Milan: Pirelli (tyres) to cease as main shirt sponsor at the end of the 2020-21 season

"We won't be Inter Milan's (Serie A TIM) kit sponsor anymore, but our relationship with the club will continue," said Marco Tronchetti Provera, chief executive of Pirelli, on Rai (Radiotelevisione italiana, the national public broadcasting company of Italy) on 01/03/2021. The Italian brand of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 210166
• Published on
©  Liga Portugal

esports: Uber Eats becomes title sponsor of the Portuguese League's competition the "eLiga Portugal"

Uber Eats, a home meal delivery application, has become the title sponsor of the "eLiga Portugal", the Portuguese esports competition launched by the Liga Portugal, announced the body on 26/02/2021. The "eLiga Portugal Uber Eats" will serve as the official qualifying phase to determine…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 210018
• Published on
©  LOSC Lille

Ligue 1 Uber Eats: New Balance extends as equipment supplier of LOSC Lille

New Balance has extended as the official equipment supplier of LOSC Lille (Ligue 1 Uber Eats) as part of a "new long-term commitment," announced the French club on 02/03/2021. New Balance will continue to benefit from the status of major partner, the first level in the club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 210047
• Published on
©  Borussia Dortmund

Bundesliga: BetMGM (betting) becomes a regional partner of Borussia Dortmund in the USA

BetMGM, a sports betting and online gambling operator, belonging to the American global hospitality and entertainment company MGM Resorts International, has become the "exclusive regional partner" of Borussia Dortmund (Bundesliga) in the USA, announced the club on 01/03/2021. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 209998
• Published on
©  D.R.

NBA: PepsiCo (food group) extends as a partner of the North American basketball league

PepsiCo, an American multinational food, snack and beverage group, has extended its partnership with the National Basketball Association (NBA) as part of a "multi-year" agreement, according to specialised media on 01/03/2021. PepsiCo will notably be promoting its Mountain Dew (beverages) and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 209966
• Published on
©  Intermarche

Coupe de France: Intermarché launches a virtual ticket office to support amateur clubs

Intermarché is activating its partnership with the FFF and the Coupe de France via the creation of a virtual ticket office for amateur clubs who host a professional team during the Round of 16 of the 2020-21 Coupe de France (from 05 to 07/03/2021, see below), indicated the French retail group on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Social Responsibility, Sponsors - Partners
• Article # 209897
• Published on
©  NBA Top Shot

Blockchain: a virtual card from a LeBron James dunk sold for $208,000 on NBA Top Shot

A collectable virtual card featuring a video of a LeBron James dunk (Los Angeles Lakers, NBA) was sold for $208,000 (€171,300) on the NBA Top Shot platform on 22/02/2021. Since July 2019, the NBA has been marketing game sequences labeled "Moments" via NBA Top Shot, a platform owned by Dapper…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 209756
• Published on
©  RB Leipzig

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 209738
• Published on