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©  RB Leipzig
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 209738
• Published on 26/02/21 at 15:39
©  Manchester United FC
Manchester United FC: partnership with StarTimes to broadcast MUTV, the club's channel, in Africa

StarTimes, a Chinese audiovisual group established in Africa, has become the official media partner of Manchester United FC (Premier League) for the broadcast of its TV channel MUTV in Africa, announced the English club on 25/02/2021. "StarTimes will distribute MUTV to subscribers in over 30…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital
• Article # 209734
• Published on 26/02/21 at 15:09
©  Tottenham Hotspur
Tottenham Hotspur: partnership with VivoPower (energy) to minimise the club's environmental impact

VivoPower, a London-based company specialised in renewable energy, has become the "official battery technology partner" of Tottenham Hotspur FC (Premier League) until the end of 2021-22, announced the club on 24/02/2021. "Tottenham Hotspur was recently named the English Premier League's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 209683
• Published on 26/02/21 at 11:44
©  Portland Timbers
United States: TikTok (CHN), sleeve sponsor of Portland Timbers (MLS) and Thorns FC (NWSL)

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become a partner and sleeve sponsor of the Portland Timbers (MLS) and Portland Thorns (NWSL) for several seasons from the 2021 season, announced the two American franchises on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 209681
• Published on 26/02/21 at 11:14
©  Arsenal FC
Premier League: Therabody (wellness), "official recovery partner" of Arsenal FC from 2020-21

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become the "official recovery partner" of Arsenal FC (Premier League) from 2020-21, announced the club on 24/02/2021. Therabody (previously known as Theragun between 2016 and 2019) has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 209612
• Published on 25/02/21 at 15:03
©  TAG Heuer Porsche Formula E Team
Formula E: Tag Heuer (watchmaker) extends as official timekeeper as part of a "multi-year" deal

The Swiss watchmaking group Tag Heuer has extended its status as official partner (fourth level) and official timekeeper of the Formula E circuit as part of a "multi-year partnership," announced Formula E, the organising body of the electric car racing world championship, on 24/02/2021. Tag…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 209454
• Published on 25/02/21 at 11:24
©  Puma
Puma: a turnover of €5.234bn (-4.9%) and net profit of €78.9m (-69.9%) in 2020

Puma has posted a turnover of €5.234bn for the financial year 2020 (closed on 31/12/2020) which was affected by the Covid-19 pandemic, announced the German group on 24/02/2021. These results are down compared to 2019 (-4.9%), in contrast to the increase in turnover recorded between 2019 and 2018…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 209473
• Published on 24/02/21 at 16:50
©  D.R.
Sponsorship: support programme for French amateur football signed by Puma, Vbet and SportEasy

SportEasy, a management application dedicated to amateur sports clubs, has teamed up with the German equipment manufacturer Puma and Vbet, a brand of British online sports betting operator Vivaro Limited, to launch "Pariez sur le futur du foot" ("Bet on the future of football"), a sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 209428
• Published on 24/02/21 at 14:00
©  FC Schalke 04
FC Schalke 04: "Expectations not met, Umbro partnership will end a year earlier" (A. Jobst)

The partnership between Umbro and FC Schalke 04 "will end prematurely on 30/06/2022," announced Alexander Jobst, marketing director at FC Schalke 04 (Bundesliga) during the club's digital round table "mitGEredet" on 18/02/2021. "We agreed together to end the partnership one year earlier," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 209427
• Published on 24/02/21 at 12:10
©  Lega Serie A
esports/Lega Serie A: Be-Kind (snacks) becomes a partner of the eSerie A TIM

Be-Kind, an American snack company, has become an official partner of the Lega Serie A for its esports competition, the eSerie A TIM, played on the video game FIFA 21 (published by the American company EA Sports), announced the Italian professional league on 23/02/2021. "Just like the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 209387
• Published on 24/02/21 at 11:30