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©  Eintracht Francfort
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 204577
• Published on 08/01/21 at 14:09
©  NHL
NHL: naming rights for all four divisions awarded to Honda, Scotiabank, Discover and MassMutual

The National Hockey League has awarded the naming rights for its four divisions (West, North, Central and East) to Honda (car manufacturer), Scotiabank (banking), Discover (financial services) and MassMutual (insurance) for the 2020-21 season, announced the National Hockey League on 05/01/2020…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 204342
• Published on 07/01/21 at 17:24
©  brfootball
Nike: basketball and football merge via Kylian Mbappé and LeBron James collaboration

Nike is launching a collection of footwear and lifestyle clothing through a collaboration between Kylian Mbappé (FRA, Paris Saint-Germain) and LeBron James (USA, Los Angeles Lakers), according to the American equipment manufacturer on 06/01/2021. These products will be marketed from 09/01/2021…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 204476
• Published on 07/01/21 at 15:50
©  Budweiser
Budweiser: beers sent to goalkeepers for each Lionel Messi goal conceded (644 in total)

Budweiser, the American beer brand of the Belgian brewer AB InBev, has activated its partnership with Lionel Messi and is celebrating the record of 644 goals scored by the Argentinian by offering the 160 goalkeepers concerned as many beers as the number of goals they conceded against the FC…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 204432
• Published on 07/01/21 at 14:00
©  Séb Lascoux
Exclusive e-Think Sport: Jean-Michel Aulas (O. Lyonnais), ambassador of the 5th edition from 26-29/01/2021

Jean-Michel Aulas, president of Olympique Lyonnais (Ligue 1 Uber Eats), will be the ambassador of e-Think Sport 2021, the fifth edition of the annual event organised by News Tank, which will be held this year via video-conference over four consecutive mornings, from Tuesday 26/01 to Friday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 204377
• Published on 07/01/21 at 12:35
©  Ben Duffy Photography / via adidas
adidas: for the first time ever 60% of products will be made using sustainable materials in 2021

"For the first time in 2021, adidas will use more than 60% recycled polyester in its products. From 2024 onward, adidas is committed to using only recycled polyester. In partnership with the company's suppliers, adidas aims to achieve global climate neutrality by 2050 and in its entire supply…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 204303
• Published on 06/01/21 at 17:39
©  Werder Bremen
SV Werder Bremen: Green Legend replaces shirt sponsor Wiesenhof for "Veganuary" in 2021

PHW-Gruppe Lohmann & Co, a German company specialised in the food industry, has activated its partnership with SV Werder Bremen (Bundesliga) and is displaying its Green Legend brand (vegetable protein products) as main shirt sponsor for the six matches played by the club in January 2021, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 204324
• Published on 06/01/21 at 15:49
©  Juventus FC
Football: 1,088 sponsorship/partnership agreements identified in 2020 (-5.4% vs 2019)

1,083 is the number of sponsorship agreements in football compiled by News Tank Football between 01/01 and 31/12/2020. These records, based on the official statements of clubs, leagues and advertisers, were mainly focused in the Top 5 European Leagues. The year 2020 opened with an agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Essentials Sponsors & Partners
• Article # 204040
• Published on 06/01/21 at 15:00
©  D.R.
e-Think Sport: programme for the 4 mornings of discussions, from Tuesday 26 to Friday 29/01/2021

e-Think Sport 2021, the fifth edition of the annual sports conference event usually held as a one day face-to-face endeavor in Paris (FRA) by News Tank, has been scheduled this year in a virtual format via a video-conference over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 204223
• Published on 06/01/21 at 11:19
©  Aston Martin F1 Team
Formula 1: Aston Martin F1 Team (formerly Racing Point) unveils its name, logo and website

The British car manufacturer Aston Martin has unveiled the name and logo of its new Formula 1 team, the "Aston Martin Formula One Team", as well as its new dedicated website on 01/01/2021. "A new era begins as British luxury carmaker returns to Grand Prix racing for the first time in over 60…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 204196
• Published on 05/01/21 at 15:27