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©  LFP
esports: LFP presents the 2021 eLigue 1 and a new tournament for amateurs, the eLigue 1 Open

The Ligue de Football Professionnel has presented the 2021 edition of the eLigue 1, the LFP's esports competition, and has launched a new tournament for amateurs, the eLigue 1 Open, on 14/01/2021. Both competitions are played on the FIFA 21 game published by EA Sports, a partner of the eLigue…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 205243
• Published on 15/01/21 at 12:48
©  D.R.
FIFA: launch of FIFA Sound, "a new entertainment strategy" featuring podcast series

FIFA presented FIFA Sound, its "new entertainment strategy designed to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love," the international body announced on 13/01/2021. FIFA is supported by Universal…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 205174
• Published on 14/01/21 at 12:45
©  Fanatics
Club Atlético de Madrid: Fanatics extends as exclusive merchandise distributor until 2024-25

Fanatics, an American manufacturer and distributor of licensed sports products, has extended as the exclusive merchandise distributor of Club Atlético de Madrid (LaLiga Santander) for an additional five seasons, until the end of the 2024-25 season, announced the Spanish club on 13/01/2021. "In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 205078
• Published on 14/01/21 at 09:40
©  Juventus FC
Exclusive e-Think Sport: Andrea Agnelli (Juventus) to speak on the future of football on Wednesday 27/01/2021

Andrea Agnelli, chairman of Juventus FC (Serie A TIM), will speak at e-Think Sport 2021 on the future of European football clubs and competitions on Wednesday 27/01/2021, from 09:30 to 10:00 CET. To register to attend this video-conference session, see below. e-Think Sport 2021 is the fifth…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 205071
• Published on 13/01/21 at 16:30
©  LFP
Ligue 1 Uber Eats: uhlsport and the LFP present the official ball for the second half of 2020-21

The German equipment manufacturer uhlsport and the Ligue de Football Professionnel have presented the official ball for the second half of the 2020-21 Ligue 1 Uber Eats season on 12/01/2021. Still named the "Elysia", the ball will be used for the first time during the 2020 Trophée des Champions…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 204906
• Published on 12/01/21 at 17:40
©  ALL - All Accor Limitless
Paris Saint-Germain: ALL (Accor) offers challenges (dance, karaoke etc.) between players and fans

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and launched the "Limitless Challenges", which offer three subscribers of the ALL loyalty programme the opportunity to challenge a PSG player in the discipline…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 204902
• Published on 12/01/21 at 17:00
©  Peroni x Australian Open
Tennis: Peroni replaces Stella Artois as official beer of the 2021 Australian Open

The Italian beer brand Peroni has become the official beer of the 2021 Australian Open, announced Tennis Australia on 07/01/2021. "A custom designed Peroni Aperitivo Bar will bring true Italian style hospitality to the Australian Open. Located within the Rod Laver Arena zone and with easy…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 204669
• Published on 12/01/21 at 11:04
©  1. FC Köln
Bundesliga: DEVK (insurance) extends as sleeve sponsor of 1. FC Köln until 2024-25 (€2m/year)

DEVK, a German insurance company based in Cologne (North Rhine-Westphalia, GER), has extended as a sleeve sponsor 1. FC Köln (Bundesliga) for four additional seasons from 2021-22 until 2024-25, announced the German club on 11/01/2021. DEVK, which has been a sleeve sponsor of 1. FC Köln since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 204749
• Published on 11/01/21 at 16:09
©  Ajax AFC
AFC Ajax: Ziggo extends as main shirt sponsor until 2022-23 for the same amount (€9m/year)

Ziggo, a Dutch cable TV and telecommunications service, has extended as the main shirt sponsor AFC Ajax (Eredivisie) for an additional season until the end of 2022-23, announced the Netherlands club on 07/01/2021. "No adjustments have been made to other conditions of the agreement," said Ajax…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 204601
• Published on 11/01/21 at 09:35
©  Tottenham Hotspur FC
Premier League: Cinch (car sales) becomes first ever sleeve sponsor of Tottenham Hotspur FC

Cinch, the British online car sales platform of the Constellation Automotive Group, will become a partner and sleeve sponsor of Tottenham Hotspur FC (Premier League) from the 2020-21 season as part of a multi-year agreement, the club announced on 01/08/2021. This partnership also concerns the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 204586
• Published on 08/01/21 at 14:54