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©  GSW
Global Sports Week: "The key word in terms of commitment is sincerity" (J-B Durier, ASO)

"The key word in terms of commitment is sincerity. And its positive impact will be a great factor of resilience to get out of the crisis that is hitting us. It is a great source of growth," explained Jean- Baptiste Durier, CSR director of Amaury Sport Organization, 02/01/2021. "Great power…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 207121
• Published on 02/02/21 at 15:14
©  LOSC Lille
Ligue 1 Uber Eats: Hua Ti Hui (betting), LOSC Lille's first regional partner for Asia (2020-2023)

Hua Ti Hui (HTH), an Asian sports betting operator, has become a regional partner of LOSC Lille (Ligue 1 Uber Eats) for Asia over the 2020-2023 cycle, announced the club on 30/01/2021. After its first partnership with a South American company in 2019-20 (Midas Trend, cryptomonnaie, BRA), LOSC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 206982
• Published on 02/02/21 at 10:49
©  GSW
Global Sports Week 2021: "multi-country" edition with central hub at the Eiffel Tower 01-05/02/2021

"Global Sports Week is where global sports leaders, cultural influencers, change-makers, athletes and activists gather to shake, shape and share the future of sport across the boundaries of geography, society and business," said the organisers of the event, whose second edition is taking place…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 206975
• Published on 01/02/21 at 16:34
©  News Tank
e-Think Sport 2021: "Virtual will change role and become an essential building block" (C. Rach, ASO)

"One of the consequences of the health crisis that we are experiencing is that the virtual will change its role: it will become an essential building block, whereas before it was only a complementary element," explained Claude Rach, head of strategy & business development at Amaury Sport…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 206909
• Published on 01/02/21 at 15:24
©  PSG
Paris Saint-Germain: Jordan Brand presents a fourth shirt and collection "inspired by the Milky Way"

Jordan Brand, owned by the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a fourth shirt as part of a "Spring-Summer 2021 lifestyle collection," announced the Parisian club on 29/01/2021. "Developed around a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 206835
• Published on 01/02/21 at 10:00
©  Fortnite
Brazil: Fortnite (Epic Games), shirt sponsor of Santos FC for the 2020 Copa Libertadores final

Fortnite, a free access shooting game developed by Epic Games, has become the main shirt sponsor of Santos FC (Brasileirão Assaí, Brazilian first division), on the occasion of the final match of the 2020 Copa Libertadores between Santos FC and SE Palmeiras (Brasileirão Assaí Serie A) at the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 206817
• Published on 29/01/21 at 17:35
©  Fonbet
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 206804
• Published on 29/01/21 at 17:09
©  D.R.
Premier League: Nike presents an Air Max collection including fourth shirts for 3 partner clubs

Nike has presented fourth shirts for Tottenham Hotspur FC, Chelsea FC and Liverpool FC, as part of a series of Air Max collections for three of its clubs Premier League under contract, announced the equipment supplier on 27/01/2021. Each of the shirts and collections are inspired by the design of…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 206726
• Published on 29/01/21 at 11:33
©  NTF
AC Milan: regional partnerships for Saudi Arabia, Jordan, UAE, Russia and the CIS

Fonbet (ФОНБЕТ), a Russian sports betting operator, has become a regional partner of AC Milan (Serie A TIM) for Russia and the Commonwealth of Independent States (CIS) from 2020-21, announced the club on 26/01/2021. As a regional partner (sixth level), Fonbet will be displayed on the signage at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 206500
• Published on 27/01/21 at 17:30
©  NTF/NTS
Exclusive e-Think Sport: "Football finance and governance today are at a crossroads" (A. Agnelli, Juventus)

"Given the size of our industry, we have our sport football, and we have the finance side and (interest from) private equities. And then we have an issue with governance. I think football finance and governance today are at a crossroads. You can choose the angle (to look at this governance issue…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 206433
• Published on 27/01/21 at 16:29