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©  Manchester City FC
Manchester City: Alipay (payments) and Unilumin Sports (LED solutions), regional partners in China

Alipay, Chinese online payments platform of Alibaba Group Holding Limited, will become a regional partner of Manchester City FC (Premier League) in China from the 2020-21 season, the English club announced on 01/22/2021. Alipay, a subsidiary of Ant Group, itself a financial subsidiary of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 206404
• Published on 27/01/21 at 10:25
©  News Tank
e-Think Sport 2021: Guest of Honour Andrea Agnelli (Juventus/ECA) to speak on 27/01/2021 (09:30 CET)

"How do leagues and clubs see the future of European football competitions" is the topic that Andrea Agnelli, chairman of both Juventus FC (Serie A TIM) and the ECA, will be addressing during e-Think Sport 2021, on Wednesday 27/01/2021, from 09:30 to 10:00 CET (register to attend free of charge…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 206382
• Published on 26/01/21 at 17:39
©  FIFA
FIFA: Ooredoo, national supporter of the 2020 Club World Cup in Qatar (04-11/02/2021)

Ooredoo, a Qatari telecommunications operator, has become a "national supporter" of the 2020 Club World Cup to be held in Qatar, announced FIFA on 25/01/2021. The competition will take place at the Ahmad Bin Ali Stadium and the Education City Stadium, both located in Doha, the capital of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 206330
• Published on 26/01/21 at 12:55
©  Gallagher Premiership Rugby
Premiership Rugby: Turnstile (agency) to work with commercial team "to value partnership offering"

Turnstile has been put in charge of valuing Premiership Rugby's "partnership offerings as part of a broader review of its commercial program," announced the British agency specialised in the valuation of sponsorship in sport and entertainment, on 25/01/2021. Turnstile will work with Premiership…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 206236
• Published on 26/01/21 at 10:50
©  NT
e-Think Sport 2021: 4 themed mornings (clubs, leagues, media, marketing) from 26 to 29/01/2021

e-Think Sport 2021, the fifth edition of the annual event usually organised in person in Paris (FRA) over one day by News Tank Football, is scheduled this year by video-conference over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. Join in the sessions with free registration…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 206285
• Published on 26/01/21 at 09:05
©  LoL Esports
esports: KitKat (chocolate) extends partnership with Riot Games for the 2021 LEC (LoL) season

KitKat, a chocolate brand belonging to the Nestlé International group, has extended its partnership with Riot Games to become a main partner for the 2021 LEC season, announced the publisher of the League of Legends (LoL) video game and organiser of the competition, on 20/01/2021. KitKat has been a…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 206012
• Published on 25/01/21 at 17:19
©  Fonbet
LaLiga Santander: Fonbet, regional partner of Real Madrid in Russia and the CIS for 2020-2023

Fonbet (ФОНБЕТ), a Russian sports betting operator, has become a regional partner of Real Madrid CF (LaLiga Santander) for Russia and the Commonwealth of Independent States (CIS) for three seasons (2020-2023), announced the club on 22/01/2021. Fonbet has the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 206183
• Published on 25/01/21 at 15:49
©  NT
e-Think Sport 2021: 4 themed mornings (clubs, leagues, media, marketing) from 26 to 29/01/2021

e-Think Sport 2021, the fifth edition of the annual event usually organised in person in Paris (FRA) over one day by News Tank Football, is scheduled this year by video-conference over four consecutive mornings, from Tuesday 26 to Friday 29/01/2021. Join in the sessions with free registration…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 206144
• Published on 25/01/21 at 10:41
©  Umbro
Rugby: Umbro and RFU launch a jersey commemorating 150 years since England's 1st international match

Umbro has activated its partnership with the Rugby Football Union (RFU) and launched a commemorative jersey for the 150th anniversary of the first international rugby match played by the England team (27/03/1871), according to the American brand of British origin on 19/01/2021. The jersey will…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 206075
• Published on 22/01/21 at 17:39
©  Juve
Serie A TIM: Ariston (heating), regional partner of Juventus in China from 2020-21

Ariston, a brand of heating and hot water production equipment belonging to the Italian group Ariston Thermo, has become a regional partner of Juventus FC (Serie A TIM) for the Chinese market from 2020-21, announced the club on 22/01/2021. The brand created in 1960 in Fabriano (ITA) has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 206062
• Published on 22/01/21 at 16:35