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©  Epic Games
Football: 23 clubs reach an agreement with Epic Games to display their kits in Fortnite

Epic Games, an American video game publisher, has signed licensing agreements with 23 football clubs around the world so that they can offer their shirts as "skins" on the video game Fortnite, announced the clubs on 19/01/2021. These agreements were negotiated by IMG. These skins, up to 10…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 205750
• Published on 20/01/21 at 12:15
©  D.R.
Lega Serie A to market sponsorship spaces for VAR and goal-line technology

The Lega Serie A will commercialise sponsorship spaces for the video assistant referee (VAR) and goal-line technology (GLT) "in the next few years," according to SportBusiness in an interview with Michele Ciccarese, commercial and marketing director of the Italian body, published on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 205670
• Published on 20/01/21 at 10:15
©  Nicecactus
esports: Nicecactus obtains the "Made in France" certification, awarded by Franck Riester

Franck Riester, Minister Delegate to the Minister for Europe and Foreign Affairs, in charge of foreign trade and attractiveness, awarded the Guaranteed Service France certification to the start-up specializing in the esport Nicecactus on 01/15/2021. "French excellence is an exceptional asset…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 205673
• Published on 19/01/21 at 17:40
©  Southampton FC
Premier League: Hummel succeeds Under Armour as equipment supplier of Southampton FC (2021-2026)

Hummel has become the official equipment supplier of Southampton FC (Premier League) from 2021-22, announced the English club on 18/01/2021. The agreement will last for five seasons (2021-2026) according to British media the same day. "As the club's official kit supplier, Hummel will design…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 205643
• Published on 19/01/21 at 15:05
©  AC Milan
Serie A TIM: Socios.com (blockchain), official partner of AC Milan from 2020-21

Socios.com, a blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of AC Milan (Serie A TIM) from 2020-21, as part of a "multi-year" agreement, announced the club on 18/01/2021. Socios.com/ChiliZ has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 205609
• Published on 19/01/21 at 13:20
©  FC Internazionale Milano
Serie A TIM: LD Sports (platform, CHN), regional partner of Inter Milan in Asia from 2020-21

LD Sports, Chinese sports content, marketing and entertainment platform, becomes FC Internazionale Milano (Serie A TIM) 'sports infotainment partner' for the Asian market from 2020-21, club announces on 01/15/2021 . LD Sports has the status of regional partner, the fifth level in the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 205607
• Published on 19/01/21 at 11:35
©  Séb Lascoux
e-Think Sport 2021: ambassador of the event, Jean-Michel Aulas speaking across all fronts

"We want to offer our future Arena as an ecosystem to give LDLC ASVEL (EuroLeague Basketball, Jeep Elite in France) the means to grow further and generate the resources we need to be at the highest level," said Jean-Michel Aulas on 08/01/2021. Present at the Astroballe (Villeurbanne, suburb of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 205542
• Published on 18/01/21 at 17:39
©  D.R.
Two Circles: acquisition of Sports Ink, its director Paul Williamson becomes director of the agency

Two Circles has acquired Sports Ink Ltd, a British company specializing in pricing methods to optimize ticketing, the British marketing research agency announced on 18/01/2021. "Sports Ink founder Paul Williamson will join Two Circles as a full-time director." "Two Circles will also take on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing
• Article # 205486
• Published on 18/01/21 at 15:00
©  adidas
esports: adidas official equipment supplier of G2 Esports (ESP-GER) for two seasons (2021 and 2022)

adidas has become the official equipment supplier of G2 Esports for the 2021 and 2022 seasons, announced the Berlin-based team (GER) on 14/01/2021. G2 Esports thus formalizes a partnership already mentioned at the Worlds 2020 when the players of the team were displayed on G2's social networks…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 205175
• Published on 18/01/21 at 14:09
©  Asics
Asics: physical and mental health at the heart of a new communication campaign

"As the world faces the risk of a mental health pandemic, Asics today announces its renewed commitment to use the power of sport to uplift the world. Through research and innovation, and by supporting projects that get people moving for positive physical and mental wellbeing, Asics is committed to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 205200
• Published on 15/01/21 at 13:39