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©  FC Bayern Munich
Bundesliga: Tipico (sports betting) extends partnership with Bayern Munich until 2024-25

Tipico, a sports betting operator registered in Malta, has extended its partnership with FC Bayern Munich (Bundesliga) for an additional four seasons (2021-2025), announced the club on 10/03/2021. Tipico, a partner of Bayern Munich since 2015-16, will continue to benefit from platinum partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 211035
• Published on 11/03/21 at 14:09
©  SD Eibar
LaLiga Santander: Avia will not renew its partnership with SD Eibar after 2020-21

Avia, a network of petrol stations, will no longer be a partner or main shirt sponsor of SD Eibar (LaLiga Santander) from 2021-22, announced the Spanish club on 10/03/2021. "SD Eibar and Avia have decided by mutual agreement to part ways and terminate the sponsorship contract between the two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 210949
• Published on 11/03/21 at 11:55
©  adidas
adidas: turnover down 16% (€19.8bn) and net profit down 78% (€429m) in 2020

adidas Group has posted a turnover of €19.84bn for the financial year 2020 (01/01 to 31/12/2020) hit by the Covid-19 pandemic, down 16% versus 2019 (€23.6bn) at constant perimeter, announced the German equipment manufacturer on 10/03/2021. adidas posted an operating profit of €751m, down 71.7…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 210984
• Published on 11/03/21 at 10:10
©  D.R.
Sailing/America's Cup: Emirates Team New Zealand (NZL) versus Luna Rossa Prada Pirelli (ITA)

The Italian team Luna Rossa Prada Pirelli is challenging the defending champion Emirates Team New Zealand in the 36th America's Cup presented by Prada, which started just after 16:00 (New Zealand Time) on 10/03/2021. The sailing competition ends with the first monohull (boat) to win seven races…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 210868
• Published on 10/03/21 at 12:39
©  FC Inter Milan
Serie A TIM: Riello (heating), regional partner of Inter Milan in China from 2020-21

Riello, an Italian company specialised in heaters and burners, has become a regional partner of FC Inter Milan (Serie A TIM) for mainland China from 2020-21, announced the club on 09/03/2021. Riello has from the status of regional partner, the fifth level in Inter Milan's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 210839
• Published on 10/03/21 at 11:54
©  CBF
Title sponsors: Intelbras replaces Continental for the Brazil Cup, AIA continues with Singapore D1

Intelbras, a Brazilian company specialised in technology and telecommunications, has become the title sponsor of the men's Brazil Cup, which will be named the "Copa Intelbras do Brasil" in 2021, announced the CBF on 09/03/2021. Intelbras succeeds Continental (tyres), title sponsor of the Brazilian…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 210853
• Published on 10/03/21 at 10:49
©  FC Girondins de Bordeaux
Ligue 1 Uber Eats: Cupra (cars), sleeve sponsor of FC Girondins de Bordeaux for 2020-2022

Cupra, a Spanish car manufacturer and former sports car branch of Seat (Volkswagen group), has become the sleeve sponsor and official vehicle of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for the end of the 2020-21 season and the whole of the financial year 2021-22, announced the French club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 210758
• Published on 09/03/21 at 15:18
©  Stade de Reims
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 210753
• Published on 09/03/21 at 14:47
©  SFL
Switzerland/D2: new title sponsor expected from 2021-22 following the withdrawal of Brack.ch

Brack.ch, the Swiss e-commerce website, "will withdraw as title sponsor of the Challenge League (men's second division) at the end of June 2021. Together with the marketing company Ringier Sports, the Swiss Football League is looking for a successor for the attractive sponsorship offer," announced…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 210718
• Published on 09/03/21 at 13:55
©  Sportfive
Agencies: Sportfive acquires "build a rocket" specialised in esports consultancy and activations

Sportfive has acquired "build a rocket", a German agency specialised in esports consultancy and activations, according to the sports marketing agency on 09/03/2021. "The acquisition follows Sportfive's strategy to grow its esports capabilities globally and to enhance its service offering along the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, esport - gaming
• Article # 210716
• Published on 09/03/21 at 12:24