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©  D.R.
SL Benfica: WME Sports put in charge of finding title sponsors for the stadium and youth academy

WME Sports, the sports branch of the WME agency, which is owned by Endeavor, has signed an exclusive commercial partnership with SL Benfica (Liga NOS), in order to conduct the search for title sponsors for two of the club's major facilities: its stadium, the "Estádio do Sport Lisboa e Benfica…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums
• Article # 211574
• Published on 16/03/21 at 16:45
©  AS Roma
Serie A TIM: LeoVegas.News becomes AS Roma's "online infotainment partner" for 2020-2022

LeoVegas.News, a Swedish sports news platform, has become a partner of AS Roma (Serie A TIM) for one and a half seasons (2020-2022), announced the club on 15/03/2021. As part of the agreement LeoVegas will be AS Roma's "online infotainment partner". LeoVegas has the status of official partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 211569
• Published on 16/03/21 at 16:14
©  NBA
Basketball: limited edition Oreo Cookies (Mondelēz International) featuring six NBA franchises

Mondelēz International, an American confectionery manufacturer (Oreo, Toblerone, Cadbury, Milka...), has become a partner of the NBA, WNBA and USA Basketball (American federation) as part of a marketing and licensing agreement from 2020-21, announced the National Basketball Association on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 211341
• Published on 15/03/21 at 16:29
©  Red Bull Racing
Sponsorship: Therabody (wellness), partner of AC Milan (Serie A TIM) and Red Bull Racing (F1)

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become an official partner (fourth level) of AC Milan (Serie A TIM) from 2020-21 as part of a "multi-year partnership," announced the club on 12/03/2021. "As AC Milan's new official recovery…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 211324
• Published on 15/03/21 at 11:19
©  Pirelli
Formula 1: Pirelli (tyres) extends as exclusive supplier until 2024

The Italian tyre brand Pirelli has extended its role as Formula One's exclusive tyre supplier for an additional season, until 2024, announced the brand on 05/03/2021. "The most recent tyre tender from the FIA and Formula 1 back in 2018 was for the supply of a 13-inch tyre during the 2020…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 210778
• Published on 12/03/21 at 12:59
©  adidas
adidas: new growth strategy aims to increase sales by 8-10% per year until 2025

adidas has presented "Own the Game" a new strategy for the growth of the brand. "With its new strategy, the company aims to increase sales by an average of between 8% and 10% per annum on a currency-neutral basis over the four-year period between 2021 and 2025," announced the German sports…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Finance, …
• Article # 211152
• Published on 12/03/21 at 12:24
©  Real Madrid
Real Madrid: Meatless Farm (vegan food products), global partner from 2020-21

Meatless Farm, a British company specialised in vegan, plant-based food products, has become a partner of Real Madrid CF (LaLiga Santander) from 2020-21, announced the club on 10/03/2021. Meatless Farm has the status of global partner, the second level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 211151
• Published on 12/03/21 at 11:44
©  Christian Verheyen via la DFL
Bundesliga/2.Bundesliga: Derbystar (Select Sport) extends as official ball supplier until 2025-26

Derbystar, a German manufacturer of footballs and sports equipment belonging to the Danish group Select Sport, has extended its partnership with the DFL as the official ball supplier of the Bundesliga, 2.Bundesliga and Supercup for at least four additional seasons (2022-2026), announced the German…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 211118
• Published on 12/03/21 at 10:40
©  Arkema
Arkema: Clara Mateo (Paris FC), signs permanent work contract with title sponsor of the women's D1

Clara Mateo, a player for Paris FC's women's team (D1 Arkema), has signed a contract with Arkema as a materials engineer "in order to combine her sporting and professional career," on the occasion of International Women's Day, on 08/03/2021. Clara Mateo has already completed a 12-week internship…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 210634
• Published on 11/03/21 at 17:50
©  Newzoo
esports: $1.084bn in revenue forecast in 2021 (+14.5%) and $1.617bn in 2024 (Newzoo report)

Global eports revenues will reach $1.084bn (€911m on 10/03/2021) in 2021, compared to $947m in 2020, an increase of 14.5%, announced the New Zealand consulting firm Newzoo in its "Global Esports and Live Streaming Market Report 2021", published on 09/03/2021. According to Newzoo, revenues from…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Essentials Sponsors & Partners, …
• Article # 210932
• Published on 11/03/21 at 14:50