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©  Miami-Dade
NBA: FTX (cryptocurrency), title sponsor of the Miami Heat Arena for $135m over 2022-2040

FTX, a Hong Kong-based cryptocurrency trading platform, has signed a partnership agreement with Miami-Dade County (Florida, USA) to become the new title sponsor of the Miami Heat Arena (19,600 capacity) for the 2022-2040 period, announced the body on 23/03/2021. From 2022, the venue will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 212499
• Published on 24/03/21 at 17:24
©  D.R.
Video games: Neymar Jr. becomes the first athlete to have their own avatar on Fortnite

Epic Games, a US video game publisher, has entered into a licensing agreement with Neymar da Silva Santos Júnior to make the Brazilian player a playable character in the video game Fortnite, according to the Paris Saint-Germain (Ligue 1 Uber Eats) player via his Instagram account on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 212480
• Published on 24/03/21 at 15:20
Tokyo 2020: connected bracelets will send "pulses of support" to New Zealand athletes

ANZ (Australia and New Zealand Banking Group Limited) will activate its partnership with the New Zealand Olympic and Paralympic team, offering athletes the opportunity to wear an "ANZ Support Band" a connected wristband that will allow them to receive vibrations transmitted remotely by fans as a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 212286
• Published on 24/03/21 at 14:10
©  FIGC
FIGC: Panini becomes an official partner of the Italian Football Federation until 2030

Panini, an Italian manufacturer of collectable cards and stickers, has become an official partner of the Federazione Italiana Giuoco Calcio for the senior men's national team until 2030, announced the Italian Football Federation on 23/03/2021. The group based in Modena (Emilia Romagna, ITA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 212417
• Published on 24/03/21 at 11:45
©  Miami Dolphins / Open Miami
Tennis/Covid-19: Miami Open installs "cabanas", a premium offer outside the courts

The Miami Open (Florida, USA) is adapting its hospitality service in response to the Covid-19 pandemic and is offering "cabanas" (huts) outside the courts so that the public can follow the matches on-site, via a big screen, throughout the event which runs from 22/03 to 04/04/2021. Although the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums
• Article # 212347
• Published on 23/03/21 at 17:29
©  Bruin Sports Capital x TGI Sport
Bruin Sports Capital becomes a co-owner of TGI Sport (technology, media and marketing)

Bruin Sports Capital (Bruin) has entered into an agreement with Quadrant Private Equity to become a co-owner of TGI Sport (TGI), a multi-discipline sports infrastructure, technology and media rights company specialised in sports, according to the US investment fund on 22/03/2021. "The deal…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 212325
• Published on 23/03/21 at 16:49
©  Ingo Cordes / SAP
Exclusive SAP: "If a decision maker sees how our software is used in sports, it can benefit them" (L. Lamade)

"If a decision maker sees how our software is used in sports, they can find the benefits for their own organisation. For instance, if SAP can track players on the football pitch or boats, it could track a customer in a store and provide insights of their habits to a retailer," said Lars Lamade…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Essentials Sponsors & Partners, …
• Article # 211930
• Published on 23/03/21 at 16:04
©  Socios.com
Premier League: Manchester City launch a Fan Token in partnership with Socios.com (cryptocurrency)

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a partner of Manchester City FC (Premier League) from 2020-21, announced the club on 19/03/2021. Socios.com has been granted the status of global partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 212284
• Published on 23/03/21 at 15:20
©  West Brom
West Bromwich Albion FC: Ideal Heating extends as main shirt sponsor (2021-2024)

Ideal Heating, the UK heating company owned by Groupe Atlantic, has extended as the main shirt sponsor of West Bromwich Albion FC (Premier League) for a further three seasons (2021-2024), announced the club on 22/03/2021. "The UK's largest heating firm became Baggies sponsors in 2018 and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 212236
• Published on 23/03/21 at 10:09
©  UEFA
UEFA: Just Eat Takeaway.com, partner of 11 competitions, including the Champions League (2021-2024)

Just Eat Takeaway.com, a Dutch meal delivery company, has extended its partnership with UEFA and become a partner of the Champions League, Europa League and Europa Conference League for three seasons (2021-2024), announced the body on 22/03/2021. Takeaway.com has been the "official food delivery…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 212191
• Published on 22/03/21 at 16:40