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©  OL
Ligue 1 Uber Eats: AliExpress (e-commerce), sleeve sponsor of Olympique Lyonnais in 2020-21

AliExpress, an e-commerce platform belonging to the Chinese group Alibaba Group Holding Limited, has become a major partner and sleeve sponsor of Olympique Lyonnais (Ligue 1 Uber Eats) for the remainder of the 2020-21 season (nine matches), announced the French club on 20/03/2021. "By getting…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 212132
• Published on 22/03/21 at 15:23
News Tank: website redesigned to make access to daily content even more user-friendly

This Monday 22/03/2021, we are pleased to present the redesigned News Tank Football website. Our renovated website aims to make access to daily content even more user-friendly.
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Authorities, Essentials Clubs, …
• Article # 212128
• Published on 22/03/21 at 13:29
©  D.R.
Manchester United FC: TeamViewer (software) succeeds Chevrolet for 2021-2026 (£47m/season)

TeamViewer GmbH, a German company specialised in remote computer management software, is to become a major partner and main shirt sponsor of Manchester United FC (Premier League) from 2021-22 in a deal set to last five seasons (2021-2026), announced the English club on 19/03/2021. The value of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 212082
• Published on 22/03/21 at 10:12
News Tank: website maintenance from 22:00 on Friday 19/03 to midnight (CET) on Sunday 21/03/2021

News Tank is renovating its website to make access to information even more user-friendly. After months of work, the new website will be launched very soon, which requires the closing of the website this weekend from 22:00 CET on Friday 19/03 until midnight CET on Sunday 21/03/2021. We…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 212010
• Published on 19/03/21 at 16:39
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 211422
• Published on 19/03/21 at 14:50
©  Red Bull Racing
esports: hummel, equipment supplier of Red Bull Racing Esports from 2021

hummel, a Danish group, has become the official equipment supplier of Red Bull Racing Esports from 2021, announced the esports section of the Formula One team on 18/03/2021. Since 2018, Red Bull Racing Esports has taken part in the F1 Esports Series, an esports competition organised by Formula One…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, esport - gaming
• Article # 211978
• Published on 19/03/21 at 12:45
©  D.R.
AC Milan: Avis (car rentals) extends as a partner and commits to "green and zero-emissions mobility"

Avis Italia, the Italian subsidiary of the American car rentals group Avis Budget, has extended as an official partner (fourth level) of AC Milan from the 2020-21 season, announced the Italian club on 17/03/2021. Avis will continue to display its logo on at the San Siro (78,328 capacity). "AC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 211781
• Published on 18/03/21 at 11:20
©  Decathlon
Decathlon: a turnover of €11.4bn (-6%) in 2020, including €3bn in France with Alltricks

Decathlon has posted a turnover of €11.4bn in 2020, a year marked by the Covid pandemic (stores closed for an average of three months), down 6% at constant perimeter compared to 2019 (€12.4bn), according to the French sporting goods design, production and distribution group on 15/03/2021. In…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 211591
• Published on 18/03/21 at 10:39
©  LA2028
Los Angeles 2028: Comcast (media), 2nd founding partner of the Olympic Games after Delta Air Lines

Comcast, a US media conglomerate and cable operator, has become the second "founding partner" of the Los Angeles 2028 Olympic and Paralympic Games, announced LA28, organiser of the Games on 15/03/2021. These Olympic Games will be held in California (USA) from 21/07 to 06/08/2028. "As a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Social Responsibility
• Article # 211593
• Published on 17/03/21 at 12:54
©  Formula One Group
Formula 1: DHL (GER) extends as "official logistics partner” from 2021

Deutsche Post DHL Group, the German express delivery and logistics group, has extended as global partner of Formula One Group from 2021 as part of a multi-year agreement, announced the body on 15/03/2021. DHL has been the "official logistics partner" of the Formula One World Championship since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 211417
• Published on 17/03/21 at 09:40