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©  Liverpool FC
Premier League: Predator Energy (energy drinks), official partner of Liverpool FC from 2021

Predator Energy, a subsidiary energy drinks brand of Monster Beverage Corporation, has become the "official energy drink partner" of Liverpool FC (Premier League) as part of a global "multi-year" agreement from 2021, announced the English club on 17/05/2021. Predator Energy has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218072
• Published on 19/05/21 at 17:30
©  DFL
esports: H&M becomes a partner of the Virtual Bundesliga, the DFL's esports competition

H&M, a multinational clothing-retail company, has become a partner of the Deutsche Fußball Liga GmbH for its esports competition the bevestor Virtual Bundesliga (VBL) in 2020-21, announced the German league on 10/05/2021. The deal was negotiated by the sports marketing agency Sportfive. "For…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 217998
• Published on 19/05/21 at 13:20
©  NWSL
USA: Mastercard strengthens commitment to women's football through agreement with the NWSL

Mastercard, a US-based payment solutions company, has become an official partner of the National Women's Soccer League (NWSL) as part of a multi-year agreement "centered on elevating visibility for the sport and fan engagement," announced the North American women's football league on 17/05/2021…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217918
• Published on 19/05/21 at 10:20
©  Borussia
Borussia Mönchengladbach: Sonepar (electrical equipment) extends as sleeve sponsor from 2021-22

Sonepar, a French group specialised in the distribution of electrical equipment, has extended as a sleeve sponsor and innovation partner of Borussia Mönchengladbach (Bundesliga) from the 2021-22 season, announced the club on 17/05/2021. Sonepar will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 217832
• Published on 18/05/21 at 15:40
©  Camden
Arsenal FC: Camden Town Brewery accompanies 2021-22 away shirt release with a yellow beer can

London-based beer brand Camden Town Brewery has activated its partnership with Arsenal FC (Premier League) and launched a limited edition yellow beer can to accompany the release of the club's 2021-22 away shirt and to commemorate 50 years of winning the English championship and Emirates FA Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217833
• Published on 18/05/21 at 11:40
©  Uber Eats
Olympique de Marseille: Uber Eats is giving away new 2021-22 home shirts, NFTs and pizza

Uber Eats has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched the "Supplément Marseille" ("Extra Marseille") operation to mark the release of the club's 2021-22 home shirt, announced the home meal delivery application on 17/05/2021. The "Supplément…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217780
• Published on 17/05/21 at 17:00
©  PSG
Paris Saint-Germain: Jordan Brand replaces Nike on the home shirt for the 2021-22 season

Jordan Brand, owned by the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and launched the club's home shirt for the 2021-22 season, announced the Parisian club on 14/05/2021. The Jordan Brand logo will replace that of Nike on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 217583
• Published on 17/05/21 at 15:40
©  D.R.
Manchester United FC: Hua Ti Hui (HTH) succeeds Yabo Sports as betting partner from 2020-21

Hua Ti Hui (HTH), a Philippines-based sports betting operator, has become an official partner of Manchester United FC (Premier League) from 2020-21, following displays on the club's website and on signage at Old Trafford for the Manchester United - Liverpool FC game (2-4, Matchday 35 of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 217720
• Published on 17/05/21 at 14:20
©  Rugby Australia
Rugby: Cadbury (confectionery), main jersey sponsor of Rugby Australia (2021-2025)

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has become a principal partner of Rugby Australia and will appear as the main jersey sponsor of the Wallabies (senior men's team) for five years (2021-2025), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217677
• Published on 17/05/21 at 13:20
©  Socios.com
Football: Socios.com and Bitci.com launch Fan Tokens for Argentina and Spain with the AFA and RFEF

Bitci.com and Socios.com, Turkish and Maltese cryptocurrency operators respectively, have partnered with the AFA and RFEF to generate the first dedicated Fan Tokens for national teams following agreements signed with the Argentine and Spanish Federations on 10/05/2021. As part of these…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217676
• Published on 17/05/21 at 11:00