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©  EFL
EFL: Puma succeeds Mitre as official ball supplier of the English Football League from 2021-22

The German equipment manufacturer Puma has become the official ball supplier of the English Football League as part of "a long-term agreement from the start of the 2021-22 season," announced the EFL on 03/06/2021. Puma succeeds the English equipment manufacturer Mitre, partner of the EFL for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 219555
• Published on 03/06/21 at 14:00
©  Javier Diez, via Puma
LaLiga Santander: 1 million views for the launch of Puma's 2021-22 official ball live on Twitch

Puma and LaLiga presented "Accelerate", the official LaLiga Santander ball for the 2021-22 season during a live stream on the video game and entertainment streaming platform Twitch on 31/05/2021. The launch of the new ball took place during a live stream on the Twitch channel of Ibai Llanos…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Media, …
• Article # 219502
• Published on 03/06/21 at 12:20
©  Sportfive
Ligue 1 Uber Eats: ZEbet (betting), main shirt sponsor of AS Saint-Étienne (2021-2024)

ZEbet, a betting platform belonging to the Maltese group ZEturf, has extended its partnership with AS Saint-Étienne (Ligue 1 Uber Eats) and become the club's main shirt sponsor for three seasons (2021-2024), announced Sportfive, the club's exclusive marketing agency, on 02/06/2021. ZEbet now…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 219451
• Published on 02/06/21 at 17:50
©  Sportsbreaks.com
Manchester United FC: Sportsbreaks.com official travel supplier for fans from 2021-22

Sportbreaks.com, an online travel and accommodation agency offering sports related experiences has become the "official travel supplier" for Manchester United FC (Premier League) fans and will offer "official supporter travel services for season ticket holders and executive club members for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 219386
• Published on 02/06/21 at 16:45
©  Team Vitality
esports: Team Vitality launches an in-game operation in partnership with Yamaha (motorbikes)

Yamaha Motor, the vehicle brand of the eponymous Japanese conglomerate, has become an official partner of the French esports and entertainment organisation Team Vitality, from 2021, announced the motorbike manufacturer on 01/06/2021. "This collaboration will result in the launch of the Dark…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 219406
• Published on 02/06/21 at 14:30
©  Wolves
Premier League: Bitci.com (cryptocurrency), sleeve sponsor of Wolverhampton Wanderers FC in 2021-22

Bitci.com, a brand belong the Turkish cryptocurrency operator Bitci Technology, has become a main partner (first level) and sleeve sponsor of Wolverhampton Wanderers FC (Premier League) for the 2021-22 season, announced the club on 01/06/2021. As part of the agreement, Bitci.com will the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 219344
• Published on 02/06/21 at 11:40
©  SL Benfica
SL Benfica: WiZink (digital bank), official sponsor of the club for 5 seasons until 2026

WiZink, a digital bank operating in Portugal and Spain, has become an official sponsor of SL Benfica (Liga NOS) in the form of "a strategic partnership for the development of co-branded payment methods for club's members and fans, which will run until 2026 (five seasons)," announced the Portuguese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 219357
• Published on 02/06/21 at 11:00
©  Coca-Cola France
Euro 2020: Coca-Cola presents a series of activations for the French national team

The Coca-Cola Company, an American beverage company, has activated its partnerships with UEFA and the French Football Federation (FFF) and has unveiled its operations in France alongside Euro 2020 (played in 11 European cities from 11/06 to 11/07/2021), announced Coca-Cola France on 31/05/2021…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 219263
• Published on 01/06/21 at 16:20
©  Roland-Garros
Roland-Garros: Lacoste celebrates 50 years of partnership by integrating cameras into polo shirts

Lacoste has activated its partnership with Roland-Garros and launched the "In the Eyes of the Crocodile" operation an immersive experience for the 2021 edition of the Grand Slam tournament, announced the French equipment manufacturer on 31/05/2021. "This is a very special year for Lacoste and…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Sporting Goods & Brands, …
• Article # 219164
• Published on 01/06/21 at 13:20
©  TotalEnergies
Marketing: Total changes its name and visual identity and becomes TotalEnergies

Total has changed its name to TotalEnergies and has presented a new visual identity, according the French group on 28/05/2021. "This new name and new visual identity embody the course TotalEnergies has resolutely charted for itself: that of a broad energy company committed to producing and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 219070
• Published on 01/06/21 at 11:00