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©  Salesforce
Los Angeles 2028: Salesforce, 4th official partner after Deloitte, Comcast and Delta Air Lines

Salesforce has become a sponsor of Team USA, the US Olympic team, for the Los Angeles 2028 Olympic and Paralympic Games, according to the American software company on 16/06/2021. "As a founding partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 220977
• Published on 17/06/21 at 13:20
©  FFF
Euro 2020/licensing: 222 products on average per federation, 7% for women (Licensing For Growth)

Among the 24 national associations/federations participating in Euro 2020, the Netherlands (KNVB) has the largest selection of licensed products with 878 products listed. The Football Association (The FA) is in second place with around 650 products listed, while there is an average of 222 licensed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 220996
• Published on 17/06/21 at 12:20
©  ZEturf
ZEbet: "The pandemic has changed our ability to anticipate the appeal of an event" (Q. Étievant)

"The pandemic has in spite of everything changed our reference points or created new ones in terms of our ability to anticipate the intensity of the appeal of an event, however major it may be. For example: the European football finals in 2021, without a French club and in the midst of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 220923
• Published on 17/06/21 at 09:40
©  LaLiga
LaLiga: a sports complex near Madrid to open in 2022 in partnership with the NBA

LaLiga, the NBA and T3N Sport & Investment (a Spanish agency specialised in creating and managing sports projects), have presented the ESC Madrid project, a sports and educational complex based in Villaviciosa de Odon (ESP), a town located 25km from Madrid, on 15/06/2021. "It comprises a…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Game - pitch, Marketing - Communication, Merchandising - Licensing, …
• Article # 220889
• Published on 16/06/21 at 16:00
©  AELTC
Tennis/Wimbledon: Jaguar (car manufacturer) extends as official supplier for five years (2021-2025)

Jaguar UK, the British subsidiary of car manufacturer Jaguar Land Rover, has extended as the official car and official supplier of Wimbledon for five years (2021-2025), according to The All England Lawn Tennis Club (AELTC), organiser of the Grand Slam tournament, on 15/06/2021. Jaguar, a partner…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 220851
• Published on 16/06/21 at 13:30
©  AS Saint-Etienne
Ligue 1 Uber Eats: UP2IT (social network), back shirt sponsor of AS Saint-Étienne (2021-2024)

UP2IT, a French social network dedicated to sports, has become a partner and back shirt sponsor of AS Saint-Étienne (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 15/06/2021. UP2IT has the status of official partner, the second level in Saint-Etienne's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 220834
• Published on 16/06/21 at 11:00
©  Volkswagen
Euro 2020: Volkswagen's "Klassiker" France - Germany on 15/06/2021

The France - Germany match at the Allianz Arena in Munich (GER), the first Euro 2020 match for the two teams (Group F, kick-off at 21:00 CET, 15/06/2021) is a "Klassiker" (German equivalent of the Spanish "Clasico") for Volkswagen. Both federations (DFB and FFF) have listed the German car…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 220669
• Published on 15/06/21 at 11:40
©  Premier League
Premier League: Nike presents the official "Flight" football for the 2021-22 season

Nike has presented the new version of its "Flight" football for the 2021-22 Premier League season, on 15/06/2021. The official ball, which will be used during all Premier League matches in 2021-22, celebrates the 22nd season of the partnership between the American brand and the English league…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 220717
• Published on 15/06/21 at 11:05
©  CA Osasuna
LaLiga Santander: Verleal (frozen food) extends as CA Osasuna's main shirt sponsor until 2022-23

Verleal, a frozen vegetable brand belonging to the Spanish group Congelados de Navarra, has extended as a partner and main shirt sponsor of Club Atletico Osasuna (LaLiga Santander) for an additional season (2022-23), announced the Pamplona-based club (Navarra, ESP) on 10/06/2021. This agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 220629
• Published on 15/06/21 at 10:20
©  Leeds United FC
Premier League: AMT (car dealership), official partner of Leeds United FC from 2021

AMT, a Leeds-based car dealership, has become the official vehicle partner of Leeds United FC (Premier League), announced the club on 14/06/2021. AMT has the status of official partner, the second level in Leeds United's sponsorship hierarchy. "As part of this agreement, AMT will have its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 220645
• Published on 14/06/21 at 17:40