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©  Venezia FC
Serie A TIM: Kappa succeeds Nike as equipment supplier of promoted club Venezia FC from 2021-22

Kappa will become the official equipment supplier of Venezia FC from 2021-22, announced the club promoted to the Serie A TIM for next season on 09/06/2021. The Italian brand succeeds Nike, equipment supplier of the club from Venice (Veneto) promoted to the Italian first division for the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 220274
• Published on 10/06/21 at 11:40
©  Puma
Puma: Thomas Lanis appointed as marketing director for France, Benoit Ménard promoted for Europe

Thomas Lanis (45 years old) has been appointed as marketing director of Puma France and member of the management committee effective from 01/06/2021, announced the equipment manufacturer on 09/06/2021. "He will report to Richard Teyssier, CEO, and will succeed Benoit Ménard, who has been promoted…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 220175
• Published on 10/06/21 at 10:20
©  Juventus FC
Serie A TIM: Skyworth becomes an official partner of Juventus FC

Skyworth, a Chinese consumer electronics company based in Shenzhen, Guangdong (CHN), has become an official partner of Juventus FC (Serie A TIM), announced the club on 08/06/2021. As part of the agreement, Skyworth will benefit from the status of official partner (third level in Juventus FC's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 220171
• Published on 09/06/21 at 17:20
©  Qatar Airways
Euro 2020: Qatar Airways presents several activations, including the competition's official podcast

Qatar Airways, "official airline sponsor" of Euro 2020 (11/06 to 11/07/2021), has activated its partnership with UEFA and will accompany the launch of "The Euro Show", the official podcast of the competition, which will "deliver a daily live audio round-up of all Euro 2020 action and fan zone…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 220117
• Published on 09/06/21 at 16:20
©  Uber Eats
Marketing: Real Spaghetti, Atletico Nachos, Inter Kebab... Uber Eats launches food-related shirts

Uber Eats, a meal delivery platform belonging to the eponymous car sharing application Uber, has launched a series of food-related football shirts "in the colours of your favourite dishes" as part of a marketing campaign in France, on 08/06/2021. The operation is being carried out in collaboration…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 220018
• Published on 09/06/21 at 15:00
©  AS Monaco FC
Ligue 1 Uber Eats: Sokin (payment solutions), official partner of AS Monaco FC for 2021-2024

Sokin, a UK-based provider of financial services for individuals and businesses, has become the "official global payment partner" of AS Monaco FC (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 08/06/2021. Sokin has the status of official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 220128
• Published on 09/06/21 at 13:20
©  Puma
Ligue 1 Uber Eats: Puma succeeds Macron as equipment supplier of RC Lens from 2021-22

Puma will become the official equipment supplier of RC Lens (Ligue 1 Uber Eats) from the 2021-22 season as part of a "long term" partnership, announced the French club on 08/06/2021. The agreement, which covers all of RC Lens' teams, was negotiated by the club's marketing agency, Sportfive. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 220038
• Published on 09/06/21 at 11:40
©  Lega Serie A
Italy: Telecom Italia (TIM) extends as title sponsor of the "Serie A TIM" for 2021-2024

Telecom Italia (TIM), an Italian telecommunications operator, has extended its partnership with Lega Serie A as the title sponsor of the Italian championship, which will continue to be known as the "Serie A TIM" for three additional seasons (2021-2024), announced the body on 07/06/2021. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 220014
• Published on 08/06/21 at 17:45
©  TSM FTX
esports: FTX (cryptocurrency), title sponsor of Team SoloMid (USA) for $210m (€172.7m) over 10 years

FTX Trading Limited and West Realm Shires Services Inc, owner and operator of the cryptocurrency trading platforms FTX.com and FTX.us respectively, have become official partners and title sponsors of Team SoloMid (TSM), which will now be known as "TSM FTX" from 2021 onwards, announced the US…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 219936
• Published on 08/06/21 at 15:40
©  D.R.
Sheffield United FC: adidas extends as equipment supplier for 2021-22 despite relegation

Adidas has extended as equipment supplier of Sheffield United FC (Premier League) for the 2021-22 season, despite the club being relegated to the Sky Bet Championship, announced the club on 04/06/2021. "The previous six-year contract was due to expire at the end of the 2020-21 campaign, but the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 219923
• Published on 08/06/21 at 15:00