Filter by domain
Filter by year
Filter by month
©  Sporsora
Sporsora: TikTok, Sportfive and Le Tremplin discuss digital innovations in sport

"One of the most important issues now is the competition for experience: competition between sports, competition for entertainment. The answer to this competition is diversification (of the ecosystem, content, etc.). We need to go beyond the sporting result. It is certainly essential, but we need…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Clubs, …
• Article # 221808
• Published on 25/06/21 at 10:35
©  La Betclic Élite
Basketball: Betclic (betting) replaces Jeep as title sponsor of the LNB Pro A, renamed Betclic Élite

Betclic Group, a sports betting operator, has become the title sponsor of the LNB Pro A (French men's basketball first division) for "at least" three seasons, i.e. the 2021-2024 period, announced the Ligue Nationale de Basket on 24/06/2021. From 01/07/2021, the division will be known as the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 221735
• Published on 24/06/21 at 15:50
©  VMATCH
Exclusive VMATCH: "We must integrate meaning into more responsible partnerships" (H. Bodinier)

"We are in a situation where we must integrate a notion of meaning into the development of new, more responsible partnerships. We want to shift the focus of partnerships by being more collaborative: we no longer want to be in a 'I buy rights at such and such a price from a catalogue offer'. On the…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Agencies, …
• Article # 219586
• Published on 24/06/21 at 14:00
©  HAC
Ligue 2 BKT: Joma (ESP) extends as equipment supplier of Le Havre AC for 2021-2025

Spanish brand Joma has extended as the official equipment supplier of Le Havre AC (Ligue 2 BKT) for four additional seasons (2021-2025), announced the club on 20/06/2021. Joma has been the equipment supplier of the French club since 2016-17. Between 2008-09 and 2015-16, Le Havre AC wore home…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 221673
• Published on 24/06/21 at 11:00
©  Coca-Cola France
Sponsorship: Coca-Cola, the brand that invests the most in the EMEA region (145 agreements, $132m)

"Coca Cola (The Coca-Cola Company) still dominates EMEA sport sponsorship, representing over a quarter of brand spend in the region," according to the UK data analytics and consulting company GlobalData on 22/06/2021. "Coca Cola's partnerships in the EMEA region account for $132m (€110.9m) of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing
• Article # 221622
• Published on 24/06/21 at 09:40
©  G2 Esports
esports: Ralph Lauren enters the discipline by becoming a partner of G2 Esports from 2021

Ralph Lauren, an American clothing brand, has become the "exclusive fashion outfitter" of G2 Esports as part of a multi-year partnership from 2021, announced the Berlin (GER) based esports organisation on 21/06/2021. While adidas has been the official equipment supplier (jerseys) of G2 since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 221599
• Published on 23/06/21 at 16:20
©  Fanatics
Formula 1: Fanatics extends licensing partnership following increase in online sales in 2020

Fanatics, an American manufacturer and distributor of licensed sports products, has extended its partnership with Formula One Group to manage its e-commerce and manufacture licensed products from 2021 and for several seasons, announced the body on 22/06/2021. "A year in which sales on the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 221539
• Published on 23/06/21 at 13:20
©  AS Roma
AS Roma: Socios.com invites fans to vote on the design of the team bus for 2021-22

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has activated its partnership with AS Roma (Serie a TIM) and is offering holders of the club's Fan Token ($ASR) the opportunity to vote for the design of the bus (four…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 221456
• Published on 23/06/21 at 10:20
©  Aston Villa FC
Aston Villa FC: OB Sports (entertainment) succeeds Letou as sleeve sponsor for 2021-22

OB Sports, an "entertainment" brand of the Asian sports betting operator OB Entertainment, has become a partner and sleeve sponsor of Aston Villa FC (Premier League) for the 2021-22 season, announced the Birmingham-based club on 22/06/2021. OB Sports succeeds the betting operator, Letou (LT…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 221485
• Published on 22/06/21 at 17:20
©  Liverpool FC
Liverpool FC: Kodansha (publishing, JPN) becomes a global partner of the club from 2021

Kodansha, a Japanese publishing company, has become the "official publishing partner" of Liverpool FC (Premier League) as part of a "multi-year deal," announced the English club on 21/06/2021. Kodansha has the status of global partner, the third level in the sponsorship hierarchy of Liverpool…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication, …
• Article # 221457
• Published on 22/06/21 at 15:05