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©  Leeds United FC
Premier League: JD Sports (distributor) extends as a partner of Leeds United FC for 2021-22

JD Sports, a UK distributor of sporting goods, has extended its partnership with Leeds United FC (Premier League) and become an "official retail partner" (second level) for the 2021-22 season, announced the English club on 19/07/2021.  JD Sports initially became a sleeve sponsor (first level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 224138
• Published on 20/07/21 at 15:00
©  Socios.com
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 01/07/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting, Authorities, …
• Article # 224019
• Published on 20/07/21 at 12:20
©  West Ham United FC
Premier League: Scope Markets (forex trading) extends as sleeve sponsor of West Ham United FC

Scope Markets, a forex trading platform based in Limassol (Cyprus), has extended as a partner and sleeve sponsor of West Ham United FC (Premier League) as part of a "multi-year extension," announced the club on 15/07/2021. Scope Markets has the status of "shirt partner", the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224095
• Published on 20/07/21 at 11:00
©  Stellantis
Formula 1: Alfa Romeo renews as co-title sponsor of the Alfa Romeo Racing Orlen (Sauber) team

Alfa Romeo, an Italian car manufacturer belonging to the Stellantis Group (merger of Fiat Chrysler Automobiles and PSA), has extended its partnership with Sauber Motorsport and will continue to be the title sponsor of the Alfa Romeo Racing Orlen team as part of a multi-year agreement, announced…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 223858
• Published on 20/07/21 at 10:20
©  Burnley FC
Burnley FC: Spreadex Sports (betting) succeeds LoveBet as main shirt sponsor for the 2021-22 season

Spreadex Sports, a British sports betting operator, has become a principal partner and main shirt sponsor of Burnley FC (Premier League) for the 2021-22 season, announced the club on 19/07/2021. Spreadex Sports will display its logo on Burnley FC's home, away and third shirts. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 224036
• Published on 19/07/21 at 17:40
©  D.R.
Ligue 1 Uber Eats: Winamax (sports betting), shorts sponsor of Stade de Reims for 2021-2024

Winamax, the French sports betting operator, has become an official partner and front shorts sponsor of Stade de Reims (Ligue 1 Uber Eats) for three seasons (2021-2023), announced the brand on 16/07/2021. The betting operator has the status of official partner, the second level in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 223883
• Published on 19/07/21 at 11:40
©  Brentford FC
Premier League: Hollywoodbets (betting), main shirt sponsor of Brentford FC for 2021-2023

Hollywoodbets, a South African sports betting operator, has extended its partnership with Brentford FC (Premier League) and become a principal partner (first level) and main shirt sponsor for two seasons (2021-2023), announced the club on 16/07/2021. The betting operator had become an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 223940
• Published on 19/07/21 at 11:00
©  Norwich City FC
Premier League: Vitality (insurance), new principal partner of Norwich City FC

Vitality, a private medical insurance company based in the UK, has become a principal partner of Norwich City FC (Premier League), according to the 2020-21 Sky Bet Championship winners, on 16/07/2021. Vitality Sports has the status of principal partner, the first level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 223853
• Published on 16/07/21 at 16:20
©  Aston Martin Cognizant F1 Team
Formula 1: TikTok, official content creator partner of Aston Martin Cognizant F1 Team

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become an official content creation partner of the Aston Martin Cognizant F1 Team, announced the British team on 15/07/2021. The video-sharing platform has the status of global partner…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 223834
• Published on 16/07/21 at 15:00
©  FC Inter Milan
Serie A TIM: Lenovo (electronics), back shirt sponsor of FC Inter Milan from 2021-22

Lenovo, a Chinese electronics group (telephones, televisions, computers), has extended its partnership with FC Inter Milan (Serie A TIM) and will become its shirt back sponsor from the 2021-22 season, announced the club on 13/07/2021. The Chinese brand replaces Driver, a brand of the Italian tyre…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 223698
• Published on 15/07/21 at 14:20