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©  Watford FC
Premier League: Corpay (payment solutions) extends as official partner of Watford FC for 2021-22

AFEX, a British company recently acquired by the American group Fleetcor Technologies and currently transitioning to the brand Corpay, specialising in payment solutions, has extended as an official partner of Watford FC (Premier League) for the 2021-22 season, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226068
• Published on 19/08/21 at 10:30
©  Juventus FC
Serie A TIM: Alperia, "official green energy partner" of Juventus FC from 2021-22

Alperia, an Italian company specialising in renewable energy, has become a "green energy partner" of Juventus FC (Serie A TIM) from 2021-22, announced the club on 18/08/2021. The Bolzano-based company has the status of official partner, the third level in the sponsorship hierarchy of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 226080
• Published on 19/08/21 at 09:40
©  Aston Villa FC
Premier League: Monster Energy (energy drinks), official partner of Aston Villa FC (2021-2023)

Monster Energy, the US energy drinks brand of Monster Beverage Corporation, has become the "official energy drink partner" of Aston Villa FC (Premier League) for two years (2021-2023), announced the club on 18/08/2021. Monster Energy has the status of official partner, the second level in the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 226060
• Published on 18/08/21 at 17:00
©  FC Bayern Munich
FC Bayern Munich: Audi (car manufacturer), sleeve sponsor for the 2021-22 Champions League

The German car manufacturer Audi has extended its partnership with FC Bayern Munich (Bundesliga) to become the club's sleeve sponsor in the 2021-22 Champions League, announced Bayern on the occasion of the presentation of its third shirt dedicated to European competitions on 17/08/2021. UEFA is…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs
• Article # 226048
• Published on 18/08/21 at 14:20
©  Brentford FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 226044
• Published on 18/08/21 at 13:20
©  LOSC Lille
Ligue 1 Uber Eats: Rika (stoves and fireplaces, AUT), pocket sponsor of LOSC Lille for 2021-2023

Rika, an Austrian stove and fireplace retailer established in France since 2007, has become an official partner and pocket sponsor of LOSC Lille (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 13/08/2021. The agreement was negotiated by the marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 226033
• Published on 18/08/21 at 12:40
©  Liverpool FC
Premier League: ThinkMarkets, "global trading partner" of Liverpool FC from 2021-22

ThinkMarkets, a London (ENG) and Melbourne (AUS) based company that developped the ThinkTrader trading platform, has become an official partner of Liverpool FC (Premier League) from 2021-22, announced the club on 17/08/2021. As a "global trading partner", ThinkMarkets has the fourth level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226013
• Published on 18/08/21 at 09:40
©  Arsenal FC
Premier League: Visit Rwanda extends as sleeve sponsor of Arsenal FC for 2021-2025 (press)

Rwanda Development Board, the Rwandan agency for international investments, via its subsidiary Rwanda Convention Bureau in charge of promoting tourism in the East African country, has extended as sleeve sponsor of Arsenal FC (Premier League) for four more seasons (2021-2025), announced the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225985
• Published on 17/08/21 at 16:00
©  D.R.
LaLiga Santander: BK Sports (betting), regional partner in Asia of 5 Spanish clubs for 2021-22

BK8 Sports, a Maltese sports betting operator specialised in the Asian market, has become a regional partner of Valencia CF, Athletic Club Bilbao, Villarreal CF, RCD Mallorca and Elche CF (LaLiga Santander) for the Asian market for the 2021-22 season, announced the bookmaker on 16/08/2021. BK8…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225957
• Published on 17/08/21 at 13:20
©  Hisense France
Paris Saint-Germain: Hisense France doubles its turnover after one year of partnership

Hisense France, a national subsidiary of the Chinese electronics group (telephones, televisions, household appliances), "has seen revenue increase by 101% over one year" since the launch of its partnership (on 10/08/2020) with Paris Saint-Germain (Ligue 1 Uber Eats), announced the group on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Finance, …
• Article # 225915
• Published on 17/08/21 at 12:20